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Soccer: Kang you believe?

January 12, 2022

The GIST: The women’s soccer world giveth, the women’s soccer world taketh away. Here’s one up and one down from the business side of the beautiful game.

U.S. Soccer: Let’s start with the down. The U.S. Soccer Federation (USSF) released a letter yesterday announcing that the USWNT and USMNT had not yet committed to a unified pay structure.

  • ICYMI: In September 2021, the USSF offered identical contracts to both squads with the goal of aligning under a single collective bargaining agreement (CBA). The USMNT’s CBA has already expired while the USWNT’s CBA expires on March 31st.
  • The problem? The USSF’s offer is largely considered a publicity stunt. Rather than fairly increasing the women’s income (what a concept), they appear to be cutting down on the men’s to meet in the middle.
  • USWNT star Alex Morgan has said the squad will look at the USSF’s proposal of identical contracts, but that if it’s not “to the value that we are, then we still consider that to be not good enough.” As they should.

NWSL: Okay, now for the up…and it’s a big one! In the midst of a power struggle in the Washington Spirit front office, co-owner Y. Michele Kang has reportedly seized majority control of the club.

  • For context, players and fans have called for co-owner Steve Baldwin — who resigned as CEO in October following reports of harassment and toxicity within the team — to sell his shares of the team to Kang.
  • Despite Kang’s higher offer, Baldwin was looking to sell the team to an ownership group led by businessman Todd Boehly. Ahh, the patriarchy.
  • But Kang threw down a UNO reverse card yesterday. By gaining support from investors formerly aligned with Baldwin, Kang now holds majority control and can vote on governance issues, such as the sale of the club. We have no choice but to stan.

Biggest Sports Moments of 2021

January 01, 2022


Seeing everything that’s going on in the world, I feel like if I wake up in the morning that’s a win. That’s how I’m coming.

— Tennis star Naomi Osaka on handling others’ expectations and celebrating herself. Yes yes and yes — that’s how we’re coming.

💪 Stronger than ever


The GIST: Our top story of 2021? Athletes putting themselves first and prioritizing their mental health on the global stage.

Naomi Osaka: Back in May, tennis star Naomi Osaka announced via social media that she would not participate in press conferences during the French Open in order to care for her mental health. She was fined $15,000 and threatened with disqualification.

  • Following intense media scrutiny, Osaka subsequently dropped out of the French Open, saying it was the best decision for other players and herself. And with the announcement, she bravely opened up about her struggles with depression and anxiety.
  • In June, she also withdrew from Wimbledon in order to take some “personal time.” Osaka faced international ire for her decision to care for herself, but when Michelle Obama has your back, you know you’re becoming someone great.

Simone Biles: During the Tokyo Olympics, Simone Biles — the most decorated gymnast of all time — withdrew from multiple events due to a case of the “twisties.” Biles eventually returned to win bronze in the balance beam, but it was clear she came back when she was ready, on her own terms.

  • As the whole world waited to watch the GOAT in action, Biles choosing herselfwas truly her best performance yet.

All gratitude: Athletes — especially young women — are too often pressured into sacrificing their mental and physical health for others. So Osaka and Biles (notably, two Black women) saying “no” in the face of global pressure and expectation felt unprecedented and shocking and…right.

  • By standing up for themselves and by emboldening others to do the same — they truly changed the game.

🚀 To the moon


The GIST: Jeff Bezos, who? Women’s sports reached galactic heights this year, and we have the numbers to prove it.

Hoop nation: Starting on the court, the WNBA recorded its most-watched regular season since 2008. So the next time a lil’ Twitter troll writes that “no one watches women’s sports,” tell them that 755,000 pairs of eyeballs watched a regular-season matchup between the Seattle Storm and the Chicago Sky.

  • More fuel for your clapback: during the WNBA Finals, the average viewership was 548,000 viewers per game — a 23% and 42% increase from 2020 and 2019, respectively.

Pitch invasion: Soccer also turned in staggering numbers, as an average of 525,000 viewers tuned into the NWSL Championship game between the Washington Spirit and the Chicago Red Stars. That’s a 216% (!!!) increase from the 2019 Championship.

Podium sweep: Taking it back to Tokyo, women’s sports accounted for nearly three-fifths of NBC’s primetime Olympics coverage.

  • In Canada, women earned 18 of the country’s 24 medals — so it makes sense that four out of the five most viewed Olympics moments were women’s events. #SheTheNorth, baby.
  • No. 1 on that list? 4.4 million Canadians (more than 10% of the entire country!) witnessed the women’s soccer team beat Sweden in the gold medal match.

The story: Excel might not win football games, but this data is indisputable — women’s sports is the moment. It always has been TBH, and it’s high time broadcasters and sponsors and media outlets give them the shine they deserve. If they stream it, we will come.

😷 COVID-19: A rollercoaster ride


The GIST: After the dumpster fire that was 2020, this year brought hope with vaccines and testing being more readily available and a return to live sports. But, as we (and Taylor Swift) know all too well, COVID-19’s not done with us yet.

The highs: In February, the NFL invited 7,500 (vaccinated) healthcare workers to take in Super Bowl LV in person. It was a welcome sign of what was to come in the next few months, with cardboard cutouts making way for limited- and then full-capacity stands.

  • The roar of the crowd, the unparalleled atmosphere, an overpriced beer at the game — (most of) 2021 offered a much-needed sense of normalcy in sports.

The controversy: But that sense of normalcy didn’t come without caveats. The once-delayed Tokyo Olympics took place inside a bubble-like environment (remember those cardboard beds?), sans fans.

  • Meanwhile, vaccine status dominated the headlines, as leagues like the WNBA led the way (of course) while stars like the NFL’s Aaron Rodgers and the NBA’s Kyrie Irving opted out.

The latest: As we enter year three of the pandemic (damn), COVID-19 is back wreaking havoc on the sports world. December brought lengthy health and safety protocol lists, postponed games and even more uncertainty.

  • While we don’t know what comes next, we do know sports can help bring us together (whether that’s virtually or in-person) and guide us through these challenging times.

🏆 No time for losers


The GIST: First-ever championship titles, awe-inspiring performances and trophies with a side of Polynesian sauce — let’s celebrate the squads and players who reached the pinnacle of their sports this year.

Team champions: Tampa Bay Buccaneers quarterback Tom Brady took a page out of Ariana Grande’s book, winning his record seventh Super Bowl ring in February, then the Tampa Bay Lightning made it a Champa Bay double, hoisting the Stanley Cup for a second straight year.

  • Milwaukee Buck Giannis Antetokounmpo (pronounced YAH-niss ah-det-oh-KOON-boh) won the NBA title, Finals MVP and our hearts, then hometown hero Candace Parker led the Chicago Sky to their first WNBA title. Hello, windy city.
  • Rounding out the year, Atlanta first baseman Freddie Freeman finally earned his World Series trophy, and the Washington Spirit pushed through a mountain of adversity to win their first NWSL title. Incredible.

Individual shoutouts: The Seattle Storm’s Sue Bird reached the (very exclusive) 3K assists club, Golden State Warrior Steph Curry officially became the greatest shooter of all time and, while golfer Phil Mickelson let us know age is but a number, tennis stars Emma Raducanu and Leylah Fernandez proved the kids are alrightduring their thrilling U.S. Open finals battle.

O Canada: Thanks to a golden goal, Canada’s women’s hockey team were crowned world champions for the first time since 2012, and Team Canada aptly renamed its official Twitter a “Marie-Philip Poulin stan account.”

❤️ On a personal note


Forgive us for tooting our own horn, but 2021 was a memorable year for The GIST. We covered our first Olympics (see you again for daily 2022 Winter Games newsletters), we grew our community to 500K+ GISTers, we expanded our team to 20+ women and we earned over $1M in revenue (thanks for supporting our partners!).

  • And most importantly, you, and this incredible community we’re building together, helped to level the playing field in sports. We’re so excited for what’s to come in 2022 and can’t wait to continue to grow with our GISTers. Thanks for everything.

NWSL: Expect the unexpected

December 15, 2021

The GIST: After a trading frenzy earlier this month, the NWSL Expansion Draft is tomorrow at 7 p.m. ET, and some more big names could be on the move.

How it works: With two teams (Angel City FC and San Diego Wave FC) joining the league in 2022, the expansion draft is an opportunity for these new squads to fill up their rosters with current NWSL talent.

  • In regular circumstances, both clubs would choose one player from every NWSL team — excluding the Kansas City Current, who joined the league last season — who isn’t on the teams’ nine-player “protected” list.
  • But thanks to the aforementioned flurry of deals, four teams have full roster immunity for tomorrow’s draft and others have partial protection. Paging Jeff Probst.

Expected moves: Of note: While USWNT stars including OL Reign’s Megan Rapinoe and Portland Thorn Becky Sauerbrunn were left “unprotected,” it’s unlikely either southern California expansion team will choose these veterans, as Angel City — who technically can’t select Rapinoe — and San Diego will probably build their teams around young core players.

Elsewhere: In other women’s soccer news, on Monday the USWNT and U.S. Soccer agreed to extend their collective bargaining agreement (CBA) to March 31st, allowing for negotiations to continue and preventing the players from going on strike. Say it with us now: Pay. The. Women.


College rapid recaps: You’re hot then you’re cold

December 06, 2021

🏀Women’s basketball: In the final minute of yesterday’s 73–54 win over No. 24 Notre Dame, No. 2 UConn superstar Paige Bueckers (pronounced BECK-ers) had to be helped off the court after suffering a non-contact knee injury. You truly hate to see it.

  • While we’re wondering why the reigning Player of the Year was still in the game considering the Huskies’ large lead, we’re crossing our fingers for good news from Bueckers’ upcoming MRI.

⚽️Women's soccer: It’s championship game day! After nailbiter wins in Friday’s semifinals, No. 1 Florida State and No. 4 BYU battle for the College Cup tonight at 8 p.m. ET.

  • A win would give Florida State their third national title, while BYU is making their championship game debut. Will experience win out or can beginner’s luck prevail? Only one way to find out.

🏐Women's volleyball: The NCAA tournament Sweet 16 is set, but things aren’t so super for defending champs No. 7 Kentucky, who were eliminated in the second round by unseeded Illinois. The single-elimination party continues on Thursday.


Sports Quick Hits: December 6th 2021

December 06, 2021

🏎️F1: Mercedes’ Lewis Hamilton won yesterday’s controversy-filled Saudi Arabian Grand Prix (GP), his 103rd GP victory and a win that ties him with his rival, Red Bull’s Max Verstappen, atop the leaderboard. With just one race remaining on the calendar, the Drive to Survive producers couldn’t have written it better.

⚽️MLS playoffs: And then there were two. Saturday’s 3 p.m. ET title game will feature a battle of No. 4 seeds when the Western Conference champion Portland Timbers face the Eastern Conference–winning NYCFC.

  • Portland has dominated on defense, conceding just one goal through the playoffs, while NYCFC has relied on a well-balanced offense. This is going to be good.

🏈NFL: If you’re looking for some motivation on this Monday morning, just know that the Detroit Lions finally won yesterday, after going winless through their first 11 games. They defeated the Minnesota Vikings 29–27, thanks to an incredible touchdown as time expired. Anything is possible.