Sportico released data on 2023’s 15 highest-earning women athletes
Sportico released data on 2023’s 15 highest-earning women athletes
Aside from one trend — tennis has a clear advantage — the data showed how a Grand Slam victory can kickstart sponsorships, why Eileen Gu is the perfect model for luxury brands, and how USWNT stars can succeed under a constant spotlight.
December 08, 2023
New Deloitte data indicates revenue from top women’s leagues will cross the billion-dollar threshold
New Deloitte data indicates revenue from top women’s leagues will cross the billion-dollar threshold
New Deloitte data indicates revenue from top women’s leagues will cross the billion-dollar threshold for the first time next year, proving that investing in women athletes is the New Year’s resolution.
December 01, 2023
👊 How Topps is innovating in the trading card space
👊 How Topps is innovating in the trading card space
Part 3 of our three-part series in partnership with Topps will focus on innovation in the card collecting space and what that means for women’s sports.
November 28, 2023
Athletes and Leagues who are giving back and elevating their communities
Athletes and Leagues who are giving back and elevating their communities
To wrap up a long U.S. holiday weekend dedicated to giving thanks — and as a palate-cleansing preview to Giving Tuesday — we’re sharing stories of athletes and leagues who are giving back, elevating their communities, and incrementally leveling the playing field, one act of kindness at a time.
November 26, 2023
Women's sports are on the rise thanks to increased media access and sponsorship opportunities
Women's sports are on the rise thanks to increased media access and sponsorship opportunities
To see how general sports fans feel about the growth of the women’s game, Aggregate Sports recently surveyed 1K adults about how the times are a-changin’.
November 22, 2023
Native American mascots in sports
Native American mascots in sports
November 19, 2023
In honor of November being Native American Heritage Month in the U.S. and with American Thanksgiving later this week, we’re focusing on Native American mascots in sports and the work being done to eliminate these harmful stereotypes.
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 The footy gals’ bumpy road to Paris & a new golf tourney mixes it up
Ep #325

The footy gals’ bumpy road to Paris & a new golf tourney mixes it up

December 07, 2023

Happy tiny Friday!

On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz start on the international women’s soccer pitch, where the drama has been kicking as two of the world’s Top 4 teams failed to qualify for the 2024 Paris Olympics over the last week.

Then after the break, the gals swing through the shiny new Grant Thornton Invitational golf tournament, a first-of-its-kind mixed tourney that pairs LPGA and PGA stars together. Stick with El and Steph for everything you need to know on and off the links before the competition tees off tomorrow.

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Serving for female financial empowerment with Chris Evert
Serving for female financial empowerment with Chris Evert
The GIST sat down with 18-time Grand Slam singles tennis champion and former WTA president Chris Evert to discuss her financial journey, why it’s so important for women (athletes and non-athletes alike) to take control of their finances, and what she sees next in women’s sports. Game, set, here we go.
November 07, 2023
The UK sees record audiences tune into international women's sporting events in 2023
The UK sees record audiences tune into international women's sporting events in 2023
Although the UK saw declining viewership numbers in domestic soccer and cricket matches, British viewers were chuffed to watch international women’s sporting events as 2023 saw record audiences across several sports.
November 06, 2023
Nike and Dove launch new website to help young girls build confidence in the sports world
Nike and Dove launch new website to help young girls build confidence in the sports world
Nike and Dove have teamed up to launch Body Confident Sport, a website that offers scientifically proven coaching tools to help tween and teenage girls feel confident and comfortable in the sports world.
October 27, 2023
The Israel-Hamas War affects Gulf investments
The Israel-Hamas War affects Gulf investments
Due to the conflict, sports deals between Gulf, European, and American entities are expected to slow, pause, or fall apart entirely.
October 20, 2023