The GIST

Sportico released data on 2023’s 15 highest-earning women athletes

Aside from one trend — tennis has a clear advantage — the data showed how a Grand Slam victory can kickstart sponsorships, why Eileen Gu is the perfect model for luxury brands, and how USWNT stars can succeed under a constant spotlight.

December 08, 2023

How to win over Gen Z in the sports space

December 04, 2023

Celebrating Athlete Activism

December is Universal Human Rights Month, and in its honor, we’re highlighting some of the fiercest moments of athlete activism.

December 03, 2023

New Deloitte data indicates revenue from top women’s leagues will cross the billion-dollar threshold

New Deloitte data indicates revenue from top women’s leagues will cross the billion-dollar threshold for the first time next year, proving that investing in women athletes is the New Year’s resolution.

December 01, 2023

👊 How Topps is innovating in the trading card space

Part 3 of our three-part series in partnership with Topps will focus on innovation in the card collecting space and what that means for women’s sports.

November 28, 2023

Athletes and Leagues who are giving back and elevating their communities

To wrap up a long U.S. holiday weekend dedicated to giving thanks — and as a palate-cleansing preview to Giving Tuesday — we’re sharing stories of athletes and leagues who are giving back, elevating their communities, and incrementally leveling the playing field, one act of kindness at a time.

November 26, 2023

Women's sports are on the rise thanks to increased media access and sponsorship opportunities

To see how general sports fans feel about the growth of the women’s game, Aggregate Sports recently surveyed 1K adults about how the times are a-changin’.

November 22, 2023

Sports News

Native American mascots in sports

November 19, 2023

In honor of November being Native American Heritage Month in the U.S. and with American Thanksgiving later this week, we’re focusing on Native American mascots in sports and the work being done to eliminate these harmful stereotypes.

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The footy gals’ bumpy road to Paris & a new golf tourney mixes it up

The GIST of It Podcast

Ep #325

The footy gals’ bumpy road to Paris & a new golf tourney mixes it up

December 07, 2023

Happy tiny Friday!

On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz start on the international women’s soccer pitch, where the drama has been kicking as two of the world’s Top 4 teams failed to qualify for the 2024 Paris Olympics over the last week.

Then after the break, the gals swing through the shiny new Grant Thornton Invitational golf tournament, a first-of-its-kind mixed tourney that pairs LPGA and PGA stars together. Stick with El and Steph for everything you need to know on and off the links before the competition tees off tomorrow.

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