📺 The limit does not exist
Athletes Unlimited expands ESPN broadcasting deal to include coverage of all four leagues
On Wednesday, Athletes Unlimited (AU) announced that all four of its month-long pro women’s sports leagues — basketball, softball, volleyball, and lacrosse — will broadcast games on ESPN platforms. The deal is a multiyear renewal of the entertainment network’s previous agreement with AU, which saw impressive viewership growth YoY.
February 23, 2024
💰 She’s all that
New data reveals that women’s sports’ sponsorship deals increased by 22% YoY
SponsorUnited data recently revealed that the number of sponsorship deals in pro women’s sports increased by over 22% YoY thanks to more than 5.5K deals last year. These numbers further prove the marketability of women athletes, who also see consistently higher rates of engagement.
February 23, 2024
💸 Come to collect
New social platform for collectibles launches with key sports investors
Wheelhouse Entertainment CEO Brent Montgomery and Reddit co-founder Alexis Ohanian (aka Serena Williams’ husband) launched Mantel yesterday, a social media platform focused on the collectibles community.
February 14, 2024
📺 A raw deal
Major media TV rights package creating unease across industry
Last Tuesday, ESPN, FOX, and Warner Bros. Discovery announced their intention to create a unified live sports streaming app. It would offer content from all three platforms, a prospect that has already spooked smaller streamers, Wall Street investors, and sports leagues.
February 12, 2024
💸 Payday someday
Women athletes still rank far behind men in earnings
Sportico released its list of top 100 highest-paid athletes — and none of them are women. In fact, women don’t even make the top 200. Last year’s highest-earning female athlete, Coco Gauff, raked in $22.7M, light years away from overall No. 1 earner Cristiano Ronaldo’s $275M.
February 09, 2024
🎓 Like a pro
NCAA athletes win several key legal battles in ongoing fight for labor rights
College athletes keep winning major battles in the fight to be recognized as employees, a distinction that would allow them to earn income and experience labor protections. From Dartmouth to USC, the NCAA’s amateurism model is giving way to a new, labor-protected college landscape.
February 07, 2024
💼 It’s venture time
The Players Fund founder highlights what women athletes bring to the table
Fergus Bell, founder of the athlete-led venture capital firm The Players Fund (TPF), recently argued that women athletes can be more impactful than male sports stars. While Bell mentioned how this is influencing sports sponsorships and coverage, recent additions to TPF demonstrate how it’s also influencing the boardroom.
February 07, 2024
🏛️ A more perfect union
The NCAA lost its Ninth Circuit appeal last week
January 22, 2024
The NCAA took another L in its war against NIL last Thursday by losing its Ninth Circuit appeal to avoid paying out $4B in class action damages to eligible athletes, while the National Labor Relations Board resumes hearing a case today that could reclassify USC athletes as “professionals.”
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 A WTF from Nebraska women’s basketball & soccer updates
Ep #342

A WTF from Nebraska women’s basketball & soccer updates

February 22, 2024

Hi there!

Content warning: This episode contains mention of grooming, sexual abuse, and bullying.

On today’s episode of The GIST of It, co-host Steph Rotz and guest host Lauren Tuiskula start off with a seriously disturbing story out of NCAA basketball. A former Nebraska player filed a lawsuit earlier this week alleging that her former assistant coach groomed and sexually abused her. Steph and Lauren dig into the details, along with the troubling pattern of female athlete abuse by their school’s athletic staff. Absolutely horrific.

Part two features lighter news, though, with the kick-off of some exciting North American soccer action. The CONCACAF W Gold Cup is officially underway, featuring both the No. 2 USWNT and No. 10 CanWNT gearing up for this summer’s Olympics. Meanwhile, the new MLS season is about to enter full swing, highlighted by even more Messi mania. Footy, footy, footy, rockin’ everywhere.

🗣️ Show Notes:

Ep #341: History on the NBA All-Star hardwood & the CONCACAF W Gold Cup pitch

The Courage First Athlete Helpline

More on The GIST:

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IG: @thegistca @thegistusa

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Amazon invests in Diamond Sports Group
In addition to restructuring its $8.6B debt, DSG secured a key investment and distribution deal from Amazon, which has been eager to expand its sports footprint.
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🐟 Ride the wave
Deep Blue Sports and Entertainment team up with WNBA legend Sue Bird
Deep Blue Sports and Entertainment — a new agency dedicated to amplifying women’s sports — announced a groundbreaking partnership with retired WNBA legend Sue Bird on Monday.
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Although many hoped the NCAA would unbundle women’s March Madness, the basketball tournament is included in the deal.
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💰 Running up that NIL
Caitlin Clark lands a major multiyear deal with Gatorade
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💼 Deep Blue agen-sea
Advertising veteran Laura Correnti announced the creation of the Deep Blue agency for women's sports
The news follows a record year for virtually every women’s sports league as the industry looks to generate $1B in revenue during 2024.
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