The GIST

Everything you need to know about the 2025 PWHL playoffs

After a wildly successful sophomore season, the puck drops on the PWHL postseason tonight, with four of the league’s six teams competing to hoist the Walter Cup. Here’s everything you need to know before the icy and spicy fun begins.

May 07, 2025

Fubo rolls out its Women's Sports Zone as FAST channels cover the women’s game

Sports-focused FAST channel Fubo recently launched its Women's Sports Zone while touting highly-customizable ad campaigns for brands. Inspired by viewers’ interest in women’s sports, Fubo found a way to activate in the space without having any direct media rights for a major league.

May 23, 2025

E.l.f. continues to consider women fans of men’s sports through NASCAR partnership

We’ve seen makeup brands go big in women’s sports lately, including E.l.f.’s support of the PWHL and Overtime Select. But the brand’s decision to rev up its investment in NASCAR, coupled with previous NFL activations, shows that catering to women who follow men’s sports is a unique and effective way to reach a historically overlooked demo.

May 23, 2025

Minnesota Frost force overtime in Game 2, emerge with 2–1 win to even PWHL Finals

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As the league prepares to honor one of the three MVP finalists with individual hardware, the Ottawa Charge and defending champ Minnesota Frost continue to battle it out for the real prize: the Walter Cup trophy, which could be awarded by the next time we talk.

May 23, 2025

NBA and NHL Conference Finals in full swing

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Another day, another postseason triple-header. In case you ran out of screens for the men’s action, here’s what’s happening in the NBA and NHL.

May 23, 2025

WNBA’s opening weekend draws impressive viewership and generates bigger brand exposure

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This weekend, the WNBA season tipped off on several networks, and the results are in: Interest in the league is widespread across teams and platforms, illustrating how everyone should harness the WNBA’s popularity however they can.

May 21, 2025

The GIST and Barbarian team up for a data-powered report on the ROI in women’s sports

This week, The GIST debuted a new report in partnership with NYC agency Barbarian that explores the proven interest and investment potential in women’s sports. The report delineates the paradigm shift in how the category is considered, the intense audience engagement among women’s sports fans, and identifies trends to keep an eye on.

May 21, 2025

Sports News

Inside the Line with A.J. Andrews and Katelyn Ohashi

May 06, 2025

We’re flipping out over the first guest in our Inside the Lines series: former UCLA gymnast Katelyn Ohashi, who took the internet by storm with her viral 2019 floor routine, a massive comeback after significant time away from the sport due to injury.

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The GIST of It Podcast

Ep #461

Getting chippy in the PWHL Finals, plus our expansion draft rules reaction

May 22, 2025

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Getting chippy in the PWHL Finals, plus our expansion draft rules reaction

The PWHL Finals are off to a raucous start.

The defending champ Minnesota Frost fell in overtime to the upstart Ottawa Charge in Tuesday’s Game 1 — but the box score only tells half the story. On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz share their thoughts on a player that’s making headlines for all the wrong reasons before shifting gears to the latest news about the upcoming expansion draft. Drop that puck.

This episode is sponsored by our friends at SharkNinja. As one of the founding partners of the PWHL, SharkNinja is committed to growing the women’s game and providing unparalleled support for women in sports, from the rink to the podcast booth and beyond. Check out their full line of incredible products, including their viral hair styling tools, at www.sharkclean.ca.

Additionally, this episode is supported by Amazon Business, the ultimate partner for smart business buying. Amazon Business offers a one-stop shop for all of your business needs, helping companies of all shapes and sizes simplify their purchasing process. Learn more by checking out business.amazon.com today.