The GIST

Everything you need to know about the 2025 NFL Draft

Hope you like bear hugs because the 2025 NFL Draft starts tomorrow at 8 p.m. ET from Green Bay, Wisconsin. That’s right, the pick is (almost) in.

April 23, 2025

Relo Metrics adds NWSL sponsorship insights to its data suite

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Yesterday, AI–powered sports marketing data insights platform Relo Metrics officially added NWSL data to its Relo Census product, which the company touts as a must-have tool for marketers. By adding the soccer league’s data, brands can now see the ROI of NWSL sponsorships in real time, which will likely encourage even more investment in the league.

April 23, 2025

Everything you need to know about the 2024–25 NHL Playoffs

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After grinding through 82 regular-season games, it’s time to wipe the slate clean. Sixteen NHL playoff teams are contending for the Stanley Cup, the hardest trophy to win in sports.

April 19, 2025

Aflac plays on brand success in closing the gender wage gap in women’s sports

Yesterday, insurance company Aflac detailed the expansion of its existing WNBPA partnership, which includes increasing the prize pool at WNBA All-Star competitions this summer. Aflac’s creative — and visible — campaign illustrates the continued opportunity for brands to benefit from making big plays to close the gender pay gap.

April 18, 2025

Oklahoma, Utah, UCLA, and Missouri will compete in the NCAA gymnastics national championship

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Last night’s semifinal round of the NCAA women’s gymnastics championship ended in a stunning upset, clearing the way for a new national champ to be crowned during tomorrow’s 4 p.m. ET final, aka Four on the Floor, on ABC. Preemptive chills.

April 18, 2025

Reigning champ LSU gymnastics leads the field for NCAA Championship semifinals

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Grab your leotard and get ready to giddy up because the national championship semifinals hit the mat in Fort Worth, TX, starting tomorrow. The top two squads from each four-team semi will flip on to Saturday’s final meet (on network TV!). Your Thursday night plans? Stickin’ it on ESPN2.

April 16, 2025

The only NBA postseason preview you need

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The March Madness superstars may be done dancing, but the high-stakes hoopla is far from over. Tonight marks the start of the drama-filled NBA Play-In Tournament, so today’s special edition has everything you need to know about the postseason action ahead. Let’s ball.

April 15, 2025

Sports Business

Gainbridge announces USL Super League title partnership as U.S. women’s soccer pyramid expands

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April 23, 2025

Digital insurance company Gainbridge made a major play by teaming up with the United Soccer League (USL) yesterday. The USL’s Super League is now called the Gainbridge Super League, the first-ever title partnership for a U.S. pro soccer league. The partnership illustrates how brands are starting to recognize opportunities at all levels of the flourishing U.S. soccer pyramid.

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The GIST of It Podcast

Ep #454

It’s PWHL expansion time

April 24, 2025

Listen on Apple Music Listen on Spotify

It’s happening!

The PWHL is officially growing. Yesterday, the upstart pro women’s hockey league announced it’s expanding to Vancouver for the 2025-26 season, delighting local fans who turned out in massive numbers during the PWHL Takeover Tour’s stop in the city.

On this episode of The GIST of It, co-hosts Steph Rotz and Lauren Tuiskula dig into why Vancouver was chosen as the league’s first expansion team and what that means for the future of the PWHL. Let’s do that hockey.

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