The GIST

Why you need to watch the UEFA Women’s Euro

While the NWSL is on break, there’s incredible women’s soccer happening across the pond: The month-long UEFA Women’s Euro begins today in Switzerland, pitting the 16 best European squads against one another for continental glory. Let’s kick it.

July 02, 2025

WNBA announces three new expansion teams as league favors experienced ownership

🏀

The WNBA tipped off Monday with major news: The league is awarding three new expansion franchises to Cleveland, Detroit, and Philadelphia. Each of the winning bids agreed to pay a record $250M expansion fee — higher than the valuations of half the W — with additional investments committed to team and facility development.

July 02, 2025

Breaking down the WNBA’s expansion plans

🏀

The WNBA defined the relationship with three new cities on Monday, announcing expansion to Cleveland in 2028, Detroit in 2029, and Philadelphia in 2030. With an 18-team league looming, here are the green, red, and beige flags surrounding the news.

July 02, 2025

The top storylines at Wimbledon 2025

🎾

And just like that, it’s time for tennis’ third Grand Slam of the year: Wimbledon, the white-clad, grass-court tournament. With first-round matches already underway, here are the key storylines surrounding the most prestigious major of the season.

June 30, 2025

SponsorPulse shares data insights on Wimbledon fandom in U.S. as sponsorship opportunities loom

🎾

With Wimbledon coming up, SponsorPulse followed up 2024 data insights on Wimbledon fandom in the U.S., illustrating the fan profile and opportunity for brands to engage as the British Grand Slam faces growth challenges.

June 30, 2025

Las Vegas Ace A’ja Wilson becomes fastest player to score 5K career points

🏀

Think of today’s WNBA updates like an episode of Love Island — there’s a hot bombshell, a dramatic split, and something that just might break the internet. Cracking on…

June 27, 2025

Duke freshman Cooper Flagg expected to go No. 1 overall in 2025 NBA Draft

🏀

The NBA Finals just wrapped, but the offseason machine never sleeps — just ask the ever-growing list of traded players who’ve swapped threads in the last few days. And that’s not the only hoopla to keep an eye on: The 79th NBA Entry Draft begins tonight at 8 p.m. ET. It’s time to capture the flag(g).

June 25, 2025

Sports Business

3XBA collabs with Rough & Tumble as sports leagues explore women’s sports bar partnerships

June 30, 2025

Last week, 3XBA — a professional touring FIBA 3x3 women’s basketball league — announced a unique partnership with Seattle’s Rough & Tumble Pub, the second-ever women’s sports bar. Through their new agreement, the two entities will promote one another through activations at live events.

Read Full Story

The GIST of It Podcast

Ep #472

Business is booming: The WNBA’s record-setting expansion

July 01, 2025

Listen on Apple Music Listen on Spotify

Business is booming: The WNBA’s record-setting expansion

Keep going, keep growing.

The WNBA announced their long-term expansion plans on Monday, revealing that the league is aiming to reach a whopping 18 teams in the next five years. Today’s episode of The GIST of It takes a closer look at why the WNBA chose Cleveland, Detroit, and Philadelphia as their newest markets, with co-hosts Ellen Hyslop and Steph Rotz breaking down the deets, including the record-setting expansion fee each squad will pay to join women’s basketball’s hottest club.

This episode was brought to you by Amazon Business, the ultimate partner for smart business buying. Amazon Business offers a one-stop shop for all of your business needs, helping companies of all shapes and sizes simplify their purchasing process. Learn more by checking out business.amazon.com today.