
Sports Business
New Endy partnership illustrates value of partnering with Canadian WNBA athletes
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May 12, 2026
Canadian mattress brand Endy is returning as the WNBA’s official sleep partner in Canada, touting a new campaign that stars Canadian athletes across the league. The move doubles down on impressive fan growth in the country, which both Canadian and multinational brands are noting.
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Today, the Canadian men’s national team takes the field in their second World Cup game, playing Qatar at 6 p.m. ET. To celebrate, we’re previewing the match, shouting out the players you need to know, plus sharing why Canada shouldn’t doubt inexperienced Qatar. Then, their World Cup co-hosts, the undefeated Americans, take the pitch for their second game, tomorrow at 3 p.m. ET against Australia. Of course, we’re previewing that group stage tilt, too. You’re welcome.






















