Basketball

Breaking down both of the WNBA’s trade deadline deals and handing out flowers

Twelve of the WNBA’s 16 teams stood pat at yesterday’s trade deadline, so let’s dissect the two deals that did go through before giving flowers to an undrafted rookie who’s making it rain.

August 03, 2026

The good, the bad, and the ugly of the WNBA this week

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It’s been zero days since the WNBA’s last incident, so let’s talk the good, the bad, and the ugly. Onward.

July 31, 2026

The WNBA trade deadlines looms as rivals take the hardwood

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A tunnel ’fit that speaks for itself, eyebrow-raising rumors ahead of Sunday’s 3 p.m. ET trade deadline, one of the best rivalries in basketball on deck — no one does it quite like the WNBA.

July 29, 2026

2026 WNBA All-Star Weekend reaches new heights thanks to off-court impact

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Any way you slice it, the 2026 WNBA All-Star Weekend (ASW) in Chicago was a true success, from impressive attendance at the game itself to the many brand activations and presidential pep talks. The event celebrated the power of women’s sports and showcased the profitability of the W. Reaching new heights.

July 28, 2026

Two storylines to watch in the second half of the 2026 WNBA season

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The Group Chat popped off about all things WNBA All-Star Weekend, from the historic three-point contest to the most chaotic livestream in sports to the collection of ’fits that belong in the Louvre. Now, it’s back to reality as the second half of the season tips off tomorrow.

July 27, 2026

Delta’s WNBA deal is winning over Gen Z women travelers

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For 2026 WNBA All-Star Weekend (ASW), Delta rolled out a new activation that hits on a few key marketing notes to draw in their target demographic of young women. It involves exclusive membership, loyalty points, and free stuff — all things consumers love. We spoke with Emmakate Young, Delta’s managing director of sponsorships and partnership management, about the airline’s latest campaign and the wins it’s seen since its WNBA partnership has taken flight.

July 25, 2026

Breaking down every event at WNBA All-Star Weekend

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Whatever your priorities ahead of WNBA All-Star Weekend, one thing’s for sure: The league’s best are about to put on a show. Here’s the lowdown on all the hoops happenings.

July 24, 2026

Sports Business

Wearable medtech company Forme signs expansive WNBPA partnership as it prioritizes brand alignment and usage among athletes

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July 21, 2026

Last week, the WNBPA announced a partnership with Forme, a unique sports apparel company with patented wearable tech that improves posture (just ask Taylor Swift). We spoke with WNBPA president Nneka Ogwumike, WNBPA executive director Terri Carmichael Jackson, and Forme founder Dr. Stephen Liu about the deal and the opportunities for medtech start-ups in sports.

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The GIST of It Podcast

Ep #575

The hoops and the happenings ahead of WNBA All-Star Weekend

July 23, 2026

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The hoops and the happenings ahead of WNBA All-Star Weekend

Ready to get your game on and go play? So are the WNBA’s best. That’s why on today’s episode of The GIST of It, co-hosts Steph Rotz and Lauren Tuiskula are going all in on All-Star Weekend, breaking down the on-court action and putting their crystal balls to the test. And because it’s the WNBA — the spiciest league in sports — there’s some tea to spill, too. Let’s hoop to it.