The GIST is a fan-first sports media brand that's shaking up the male-dominated sports industry. We're reinventing the dialogue around sports by providing equal coverage to women's and men's sports. Whether you catch our newsletter, podcast, or social posts — our fun, digestible content is for all types of fans.

WHO WE ARE

We don’t just keep pace, we’re ahead of the game. Fan-first content goes beyond the highlights, addressing new subjects and perspectives that have often been ignored. We’re looking at the sports landscape through a wider lens that acknowledges its full cultural impact. 

Our community is what drives us. GISTers are not just sports fans, they’re here for what sports can be — an inclusive and empowering community made for everyone. Aligned with our mission, they’re looking for progress, and that’s what we never stop striving for.

We keep our content straightforward and digestible. Not every topic in sports is light (looking at you, pay equity!), but speaking fan-to-fan means we're succinct and accessible, which is what our GISTers love most about us.

Launched in 2019 by three college friends — Jacie deHoop, Ellen Hyslop and Roslyn McLarty — The GIST is all about changing the game in the male-dominated sports industry where less than 15% of journalists are women and less than 5% of coverage is on female athletes and non-binary folks. Our 40-person team works day in and day out to change those stats.

WHAT WE DO

Think of us as your witty, sports-obsessed best friend. We’re a multimedia destination that's made by and for sports fans who don’t fit (or maybe don’t want to fit) the traditional avid sports fan mold. We connect with our growing community of 1 million GISTers through our:

Newsletters

Podcast, The GIST of It

  • Twice a week hosts Ellen Hyslop and Stephanie Rotz discuss current sports topics and how they intersect with pop culture and social issues, covering everything from season previews to calling out the sexist BS we see in sports daily. Expect a hilarious yet informative conversation with a refreshing female perspective on the world of sports.

Job Board

  • We're helping women & non-binary folks find work in sports with our job board. All companies and roles are vetted by us, so you can trust that only the best organizations and opportunities will make the cut.

Daily social media

So, what do you get?

The team

Jacie DeHoop (she/her)
Jacie DeHoop (she/her)
Co-Founder & Head of Revenue
Ellen Hyslop (she/her)
Ellen Hyslop (she/her)
Co-Founder & Head of Content
Roslyn McLarty (she/her)
Roslyn McLarty (she/her)
Co-Founder & Head of Operations
Alexis (Lex) Allison (she/her)
Alexis (Lex) Allison (she/her)
Manager, Branded Content & Client Solutions
Jessica Aldos (she/her)
Jessica Aldos (she/her)
Social Media Producer
Nadia Ayoub (she/her)
Nadia Ayoub (she/her)
Senior Account Manager
McKenzie Bolden (she/her)
McKenzie Bolden (she/her)
Senior Growth Marketer
Laurel Buchanan (she/her)
Laurel Buchanan (she/her)
Operations & Analytics Manager
Sara Buck (she/her)
Sara Buck (she/her)
Ringer - Fact Checker & Newsletter Operations
Monique Calero (She/Her)
Monique Calero (She/Her)
Account Executive
Annie Chan (she/her)
Annie Chan (she/her)
Fact Checker & Newsletter Operations
Adrianne Dean (she/her)
Adrianne Dean (she/her)
Ringer - Editor & Fact Checker
Karissa Dzurik (she/her)
Karissa Dzurik (she/her)
Ringer
Briana Ekanem (she/her)
Briana Ekanem (she/her)
Newsletter Operations & Writer
Emma Fernandez (she/her)
Emma Fernandez (she/her)
Conference Writer
Rachel Fuenzalida (she/her)
Rachel Fuenzalida (she/her)
Regional Editor
Christie Gray (she/her)
Christie Gray (she/her)
Growth Intern
Victoria Gruenert (she/her)
Victoria Gruenert (she/her)
Integrated Marketing Manager
Savannah Held (she/her)
Savannah Held (she/her)
Social Media Coordinator & Podcast Editor
Lindsay Jost (she/her)
Lindsay Jost (she/her)
Editor
Parul Kanwar (she/her)
Parul Kanwar (she/her)
Fact Checker
Ben Keefe (he/him)
Ben Keefe (he/him)
VP, People & Strategy
Katie Kehoe Foster (she/her)
Katie Kehoe Foster (she/her)
College Sports + Branded Content Producer
Lauren Kelly (she/her)
Lauren Kelly (she/her)
Account Manager
Janine Kiefer (she/her)
Janine Kiefer (she/her)
Regional Editor
Dee Lab (she/her)
Dee Lab (she/her)
Content Producer + Developmental Editor
Bonnie Lee (she/her)
Bonnie Lee (she/her)
Fact Checker
Emma Leishman (she/her)
Emma Leishman (she/her)
Regional Editor
Ruth Lenzen (she/her)
Ruth Lenzen (she/her)
Conference Writer
Sam Mason (he/him)
Sam Mason (he/him)
Director, Technology
Jamie McCormick (she/her)
Jamie McCormick (she/her)
Account Executive
Danielle McGovern (she/her)
Danielle McGovern (she/her)
Senior Director, Partnerships
Julia Meehan (she/her)
Julia Meehan (she/her)
Ringer - Fact Checker
Erin Miller (she/her)
Erin Miller (she/her)
Account Executive
Lisa Minutillo (she/her)
Lisa Minutillo (she/her)
Regional Writer & Editor
Laura Pastore (she/her)
Laura Pastore (she/her)
Lead Editor
Robyn Pearson (she/her)
Robyn Pearson (she/her)
Manager, Social Media
Molly Potter (she/her)
Molly Potter (she/her)
Developmental Editor & Fact Checker
Aryanna Prasad
Aryanna Prasad
Writer - Sports Business
Deja Price (She/Her)
Deja Price (She/Her)
Account Executive
Alessandra Puccio (She/her)
Alessandra Puccio (She/her)
Ads Copywriter + Sports News Producer
Steph Rotz (she/her)
Steph Rotz (she/her)
The GIST of It Podcast Co-Host
Monica Schrock (they/she)
Monica Schrock (they/she)
Ringer - Writer & Fact Checker
Setareh Shimi (She/her)
Setareh Shimi (She/her)
Finance & Accounting Manager
Marga Sison (she/her)
Marga Sison (she/her)
Content Operations + Regional Sports News Producer
Isabella Troia (she/her)
Isabella Troia (she/her)
Conference Editor
Lauren Tuiskula (she/her)
Lauren Tuiskula (she/her)
Associate Managing Editor
Olivia Yusuf (she/her)
Olivia Yusuf (she/her)
Finance Coordinator

As seen in

30 Under 30: Meet The Founders, Writers And Editors Shaping The Future Of Media
Forbes
30 Under 30: Meet The Founders, Writers And Editors Shaping The Future Of Media
Fed up with the traditional sports media’s meager coverage of women’s athletics, college friends Jacie deHoop, Ellen Hyslop and Roslyn McLarty, all 27, started The Gist, a newsletter for women covering sports in Canada and the U.S.