The GIST

We’ve got news for the “Caitlin Clark is taking a pay cut” crowd: She’s expected to hit another payday as she steps into the WNBA limelight. Recent reports indicate Clark is close to signing an eight-figure signature shoe deal with Nike worth over $20M with the potential for bonuses.

April 19, 2024

WNBA, NWSL seeing boosts in merch sales and product development

The business of women’s sports is exploding across the board, including for merchandise, which women’s sports fans are 1.5x more likely to buy. Supporters are lining up to buy expanded merch options, which is presenting tricky logistical issues for manufacturers. Here are some current examples showing how supply doesn’t meet demand.

April 19, 2024

Chevron further invests in LPGA through expanded Chevron Championship prize purse

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The LPGA announced an extended partnership with energy corporation Chevron yesterday, which includes continued title sponsorship of the Chevron Championship through 2029 and a $7.9M prize purse this year.

April 17, 2024

WNBA draftees shine as women athletes are primed for their luxury fashion moment

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The WNBA has come a long way from basketball’s problematic dress code and gendered expectations, finally allowing players the freedom to wear what they want. Women’s sports leagues are leaning into this now more than ever thanks to increased exposure, which makes athletes worthwhile investments for luxury brands.

April 17, 2024

🏒 The PWHL effect on women’s hockey by the numbers

PWHL has demonstrable effect on IIHF Women’s World Hockey championship

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The U.S. lost to rival Canada in OT in the gold medal match of this year’s IIHF Women’s World Championship last night in Utica, NY. The competition, which began in 1990 and has featured these two nations in the championship 22 out of 23 times, introduced a new element to the ice this year: the PWHL. Here’s how the pro women’s hockey league is impacting the game.

April 15, 2024

Potential NCAA transfer portal change prompts women’s basketball departures

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With March Madness over and many of the NCAA’s top players preparing for the WNBA Draft, the court will look different come fall. On top of that, the NCAA transfer portal rules might change soon to allow athletes to transfer more than once. With more than 1.1K players already entered, the transfer portal might get pretty crowded.

April 15, 2024

Women’s Elite Rugby announces launch of first U.S. professional women’s rugby league

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Women’s Elite Rugby (WER) announced plans Wednesday to launch its inaugural season in 2025. WER will be the first pro women’s rugby league in the U.S., replacing the existing semi-pro Women’s Premier League (WPL).

April 12, 2024

Sports Business

World Athletics becomes first international governing body to pay Olympic athletes

April 12, 2024

On Wednesday, international track and field governing body World Athletics announced it will award $50K to each event winner at the Paris 2024 Olympic Games, becoming the first international governing body to do so. This will uplift athletics medalists who, until now, have been classified as amateurs and had to forfeit compensation opportunities.

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The GIST of It Podcast

Ep #359

NHL playoff preview & the latest on Jontay Porter

April 18, 2024

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NHL playoff preview & the latest on Jontay Porter

Howdy!

It’s Christmas in April for co-hosts Ellen Hyslop and Steph Rotz, with the NHL Playoff picture all but set ahead of Saturday’s postseason puck drop. Today’s episode includes a deep dive on all things playoff hockey, from why the Stanley Cup is arguably the hardest trophy to win in sports to the gals’ picks to win it all.

Then after the break, El and Steph shift gears to cover an unfortunate NBA story: Now former Toronto Raptor Jontay Porter has been banned from the NBA for life after making illegal sports bets on league games and disclosing confidential health information to a bettor in order for them to profit off a parlay. And it’s just the latest instance of pro sports entangling with sports gambling.

A huge thanks to our pals at Aflac for supporting today’s pod! Just like The GIST tackles the gap in women’s sports coverage, Aflac closes the gap that health insurance leaves behind. Learn more at aflac.com.