The Golden State Valkyries are that team.

ICYMI, the WNBA’s 13th team absolutely crushed it in their debut season, becoming the first expansion team to make the playoffs in their inaugural campaign — but the on-court accomplishments are only half the story. The Valks sold out every single home game in 2025, creating an ultra-supportive women’s hoops fanbase that’s now considered the blueprint for success as the W continues to grow. Today, The GIST’s co-founder Ellen Hyslop sits down with Valkyries team president Jess Smith for a behind-the-scenes convo on the business behind the basketball, from making crucial decisions with the front office to her advice for young leaders. Don’t miss it.