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Being authentic in the workplace with Susie Piotrkowski

Being authentic in the workplace with Susie Piotrkowski

Being authentic in the workplace with Susie Piotrkowski

Susie Piotrkowski is one of one: At ESPN, she drives the growth of women’s sports across the network’s massive portfolio. It’s a pretty big job, so she’s all about incremental progress — what can we do today to make women’s sports easier to find, watch, and be a fan of?

October 15, 2026

Using tentpole moments to break into or grow within the sports industry

Using tentpole moments to break into or grow within the sports industry

Using tentpole moments to break into or grow within the sports industry

The cyclical nature of sports means there’s always something big on the horizon. These tentpole moments — from the Super Bowl and Grey Cup to FIFA World Cups and playoff pushes — represent the best of competition and golden opportunities to accelerate your career.

October 13, 2026

Being entrepreneurial with Kirby Porter

Being entrepreneurial with Kirby Porter

Being entrepreneurial with Kirby Porter

Kirby Porter isn’t just any C-suite exec: She was named Unrivaled’s CBO at just 27 years old, after a career that spanned working for corporate and venture capital firms, launching her own podcast, and founding a startup called New Game Labs. At Unrivaled, she’s responsible for crafting how the league shows up in the world — and making sure more of the world gets to see it.

October 08, 2026

New report from the Women’s Sports Foundation highlights a potential pipeline disruption

New report from the Women’s Sports Foundation highlights a potential pipeline disruption

New report from the Women’s Sports Foundation highlights a potential pipeline disruption

The Women’s Sports Foundation (WSF) dropped its inaugural WSF Sport Report™ 2026 to provide an in-depth look at whether the current pipeline can sustain the women’s sports boom.

October 06, 2026

Adidas announces multiyear partnership with Unrivaled

Adidas announces multiyear partnership with Unrivaled

Adidas announces multiyear partnership with Unrivaled

Adidas signed a new multiyear partnership with Unrivaled yesterday, becoming the league’s official uniform and performance apparel partner starting in the 2027 season, a switch from its initial deal in 2024 with Under Armour.

September 24, 2026

Upshot league continues making moves after completion of inaugural season

Upshot league continues making moves after completion of inaugural season

Upshot league continues making moves after completion of inaugural season

In case you needed a reminder, the Upshot League debuted in May in hopes of fulfilling a much-needed development gap for the WNBA. While the 5v5 league isn’t associated with the W like the G League is with the NBA, it allows more women to stay game-ready and offers professional scouts an easy way to track talent when roster spots open up from inevitable injuries.

September 22, 2026

Looking at three decades of the cultural impact of WNBA fashion

Looking at three decades of the cultural impact of WNBA fashion

Looking at three decades of the cultural impact of WNBA fashion

The WNBA is the most-followed women’s sports league in the world, and its 30th anniversary has been a celebration of the players and the everyday people contributing to that achievement. From a branding perspective, the W has always been one-of-one, and the look and feel of this league is just as remarkable and impactful today as it was in the 90s.

September 19, 2026

New data underscores a record-breaking regular season for the WNBA

New data underscores a record-breaking regular season for the WNBA

The Call Up

New data underscores a record-breaking regular season for the WNBA

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September 17, 2026

Over 1.2M people watched Team USA win its fifth consecutive FIBA Women’s Basketball World Cup despite competing with the US Open men’s final and the NFL’s first Sunday of the season. Needless to say, fans are ready for more hoops.

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The GIST of It Podcast

Rob Gronkowski talks gameday spreads and growth mindset

October 08, 2026

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Rob Gronkowski talks gameday spreads and growth mindset

Rob Gronkowski talks gameday spreads and growth mindset

Today’s episode is all about the gridiron. First, The GIST’s managing editor Lauren Tuiskula sits down with the one and only Rob Gronkowski to chat about the four-time Super Bowl champ’s broadcasting debut, growth mindset, and go-to gameday eats. Then, Tuiskula and co-host Ellen Hyslop forecast the Week 5 football climate. No flags on this play.

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Racing Louisville FC’s future in doubt following unprecedented league growth

Racing Louisville FC’s future in doubt following unprecedented league growth

Racing Louisville FC’s future in doubt following unprecedented league growth

There are a lot of questions surrounding the future of Racing Louisville FC in the NWSL. While most clubs are making (or considering) major infrastructure investments and looking to capitalize on the bright future of women’s soccer, Racing Louisville is falling behind despite only being in the league for five years.

September 15, 2026

Disastrous Sydney Sweeney ad sparks empowering social response from women athletes

Disastrous Sydney Sweeney ad sparks empowering social response from women athletes

Disastrous Sydney Sweeney ad sparks empowering social response from women athletes

We said it once and we’ll say it again, that ad sucked. Whether it was intended as rage bait or just the most recent flop in a series of problematic sports adverts, it’s exhausting. Content creators are leading the backlash against said ad, and no one is doing it better, or more empowering, than actual women in sports.

September 15, 2026

WNBA commissioner Cathy Engelbert to retire at end of the year

WNBA commissioner Cathy Engelbert to retire at end of the year

WNBA commissioner Cathy Engelbert to retire at end of the year

ICYMI, WNBA commissioner Cathy Engelbert announced her retirement on Friday after seven years in the position. Her last day on the job is December 31, 2026, with this epic 16 weeks’ notice launching a highly competitive job search that already has the rumor wheel spinning.

September 10, 2026

Minnesota Lynx seek new streaming partner after Victory+ folds

Minnesota Lynx seek new streaming partner after Victory+ folds

Minnesota Lynx seek new streaming partner after Victory+ folds

Things have gone from bad to worse for Victory+ after its parent company announced the dissolution of the Dallas-based streaming service yesterday. Surprisingly, the WNBA’s Minnesota Lynx and Atlanta Dream kept their contracts until the end despite previous partners like the NWSL terminating its agreement earlier this summer.

September 03, 2026

Inaugural season of the Upshot League fills much-needed development gap

Inaugural season of the Upshot League fills much-needed development gap

Inaugural season of the Upshot League fills much-needed development gap

While the NBA, MLB, and NHL have distinct talent developmental systems, the WNBA has…a major gap. To help change this, the Upshot League launched this May in hopes of creating more stateside opportunities for elite players.

September 01, 2026

Refurbished basketball courts breathe new life into community spaces

Refurbished basketball courts breathe new life into community spaces

Refurbished basketball courts breathe new life into community spaces

With 27 Olympic gold medals between the men’s and women’s teams, USA Basketball knows a thing or two about cultivating talent. So what do they list as the number one value for their youth development program? Fun.

August 29, 2026

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