Sports Poll by SSRS — the world’s longest-running market research study on sports fandom — dropped some data proving what we’ve known all along: it shouldn’t be this hard to watch women’s sports.

In the 30 years since the WNBA was founded, exactly zero transgender women have played in the league. And yet, the conversation surrounding trans athletes is reaching dangerous levels as the attempts to turn this tiny, vulnerable group of people into a supposed threat to women’s sports increase each day.

The Barclays WSL launched in 2011 with eight founding clubs and checks in with a whopping 14 teams for the 2026–27 season. The league has emerged as a worldwide leader in the development and expansion of women’s soccer — so today, we’re highlighting three women who helped turn it into a global powerhouse.

The NWSL hasn’t yet confirmed or denied if it’ll be starting the 2027 season a full month earlier due to the FIFA Women’s World Cup (WWC), but it did surprisingly reveal the immediate termination of its media rights agreement with streaming partner Victory+ last Thursday.

FIFA president Gianni Infantino is in the “find out” phase after his plan to sell stakes in the World Cup to private equity firms united the soccer world against him in record time. The proposal was officially abandoned on Friday but the backlash (and gaslighting) are just getting started.

Women’s sports will conquer new territory in 2026: the classroom. Simmons University in Boston makes history this fall with the first cohort of its Women’s Sports Business Program. Matriculated students will earn a Master of Science in Management (MSM) with a Business and Leadership in Women’s Sports Concentration, the first of its kind. The development is unsurprising for the historically female institution. At the time of its founding in 1974, the Simmons School of Management (SOM) offered the world's first MBA program designed specifically for women, and over 50 years later, Simmons is making way for even more progress.

Any way you slice it, the 2026 WNBA All-Star Weekend (ASW) in Chicago was a true success, from impressive attendance at the game itself to the many brand activations and presidential pep talks. The event celebrated the power of women’s sports and showcased the profitability of the W. Reaching new heights.

For 2026 WNBA All-Star Weekend (ASW), Delta rolled out a new activation that hits on a few key marketing notes to draw in their target demographic of young women. It involves exclusive membership, loyalty points, and free stuff — all things consumers love. We spoke with Emmakate Young, Delta’s managing director of sponsorships and partnership management, about the airline’s latest campaign and the wins it’s seen since its WNBA partnership has taken flight.