The PWHL is getting bigger and better each year and has the data to prove it. This week, the league shared metrics from its third regular season that illustrate a continued rise in fan demand. And that interest is driving more and more sponsorships, with new categories constantly joining the fold.

FIFA men’s World Cup tickets are expensive: Fans know it, Gotham FC knows it, and NYC mayor Zohran Mamdani knows it. So in an initiative to make local soccer more affordable, the NWSL club teamed up with Mamdani to sell 1K tickets for its May 9th home game for $5 each, and they sold out in under an hour — and Gotham’s working to offer another 500 more at this price.

Edmonton, Alberta, is a unique place. At roughly 1.2M residents, it’s dwarfed by larger Canadian cities like Toronto and Metro Vancouver — and though it doesn’t have its own professional women’s sports team, it’s become a hot spot for major women’s sporting events. That’s largely thanks to its tourism board, Explore Edmonton, which sees the economic and social value in these events. We spoke with sport and culture events director Cindy Medynski about why this strategy serves Edmonton and what other cities can learn. Small but mighty.

The WNBPA's new deal with JPMorganChase goes deeper than its previous partnerships.

The recent WNBA draftee reflects on her new role with the league for elite high school girls' basketball players.

As the LA Sparks seek a fourth WNBA championship, they’re building a roster around big-name veterans like Kelsey Plum and Nneka Ogwumike. But one young superstar is also at the heart of the team and the WNBA at large: third-year forward Cameron Brink. Last week, we caught up with her to learn about how she’s built her illustrious brand portfolio with “intentional” partnerships — and how she turned a difficult injury setback into an opportunity to build her entrepreneurial skills.

The Robert Wood Johnson Foundation released a national study involving Gen Z teens yesterday, highlighting that sports and athletes heavily influence how teens perceive societal issues.

For the WNBA’s 30th season, the league is looking back — and abroad. Three of the first 12 WNBA Draft picks were international, including No. 3 Awa Fam Thiam from Spain. It makes sense to lure stars stateside as the league hopes to build fandom abroad: W commissioner Cathy Engelbert said she’s “heavily looking at” staging international WNBA games.

This Thursday, LOVB serves up its championship weekend, which will air on USA Sports for the first time. This will be the last chip featuring the league’s inaugural six teams as three expansion teams will be added next year, including LOVB San Francisco.