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✨ Running the show

✨ Running the show

Sports Business

Athlos CMO Kayla Green discusses brand wins from Athlos NYC 2025

On Saturday, the aforementioned Ohanian’s Athlos held Athlos NYC, its second annual track tournament in the iconic culture capital. The event welcomed several key wins that helped build the case for sustainable growth ahead of its 2026 expansion, from viewership increases to creative partner activations.

October 15, 2025

👟 A balancing act

👟 A balancing act

New Balance announces nine NIL partnerships as brand shares strategy in signing Gen Z athletes early

Today, New Balance (NB) announced NIL deals for several women athletes, namely from developing spaces in basketball and soccer and emerging sports like softball. The sponsorships are a response to how high school and collegiate pipelines are building across all women’s sports — and so are the marketing opportunities.

October 15, 2025

USC Annenberg report illustrates how athlete media economy has ample room for women

Yesterday, USC Annenberg published a first-of-its-kind report on the athlete-owned media economy. It identifies movers and shakers in the space, but also notes the gap between men and women athletes — women were featured in only 22% of the athlete-owned podcasts analyzed.

October 10, 2025

🦋 Social butterflies

🦋 Social butterflies

New Snapchat data confirms the power and influence of women athletes on social media

Last week, Snapchat teamed up with marketing agency Dentsu and research firm Ipsos to publish insights on the consumption of women’s sports, especially among frequent Snapchat users. The app surveyed over 13K sports fans across seven countries, including India and Australia, and uncovered what daily Snapchat users had to say about women’s sports.

October 10, 2025

📺 Fun for the whole family

📺 Fun for the whole family

Rebel Girls announces new family-friendly sports program with Swerve Sports

Today, girls empowerment platform Rebel Girls (RG) announced a new partnership with Swerve Sports, a FAST channel dedicated to women’s sports that’s available in 80% of U.S. and Canadian households. Together, the partnership will create Rebel Girl Sports Hour, a first-of-its-kind kids and family program for women’s sports that will air under its Rebel Girls Sport vertical.

October 08, 2025

📣 Por la cultura

📣 Por la cultura

Bad Bunny Super Bowl reactions underscore how Hispanic sports fans remain an overlooked market

Despite his global appeal and 12 (!!!) Latin Grammy nominations, there’s continued cultural and political controversy over Puerto Rican megastar Bad Bunny headlining the Super Bowl LX halftime performance, with much of the criticism centering around the singer’s set being entirely in Spanish.

October 06, 2025

💰 Putting it all on the line

💰 Putting it all on the line

WNBA faces turning point as CBA negotiations sour

It’s officially spooky season in the WNBA as CBA tensions rise ahead of the agreement’s Halloween deadline. With the league generating more revenue than ever — it banked an estimated $226M in 2024 and is expected to haul $500M in 2026 — and players want their rightful slice of the pie.

October 06, 2025

🚀 Ready for takeoff

🚀 Ready for takeoff

Sports Business

New Booking.com data further illustrates women’s sports fans’ willingness to travel

October 03, 2025

The WNBA Finals are set, meaning the locations and dates are also finally locked in. New data from the W’s official online travel partner Booking.com illustrates a largely untapped opportunity for the travel sector to cash in on women’s sports fandom.

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The GIST of It Podcast

We’re celebrating the big 5-0-0

October 09, 2025

Listen on Apple Music Listen on Spotify

How do you measure, measure six years?

With 500 episodes, it appears. Today marks the 500th episode of The GIST of It, so co-hosts Ellen Hyslop and Steph Rotz are taking a trip down memory lane. Tune in as the gals reveal the most popular episode of all-time, plus share a few behind-the-scenes secrets on what really happens when they’re recording. Happy 500 to us!

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💄 Getting ready for the ball

💄 Getting ready for the ball

SponsorPulse highlights recent data showing overlap between WNBA, beauty fans

Yesterday, sports data insights platform SponsorPulse (SP) highlighted its recent report that tracks WNBA fan behavior in relation to the beauty industry. This, combined with May data from Sports Innovation Lab (SIL), proves the fascinating overlap between W fans, luxury fashionistas, and makeup lovers.

October 03, 2025

✨ Running the game

✨ Running the game

Wasserman’s The Collective shares new data insights into unlocking the power of women sports fans

The Collective — Wasserman’s women-focused data insights platform — published a new study on Monday advising the sports industry on how to engage with women as sports superfans and powerhouse consumers. By 2030, women are set to control 75% of global discretionary spending and lead 85% of household purchasing decisions.

October 01, 2025

💸 All bets are on

💸 All bets are on

Amazon Prime teams up with FanDuel to use betting to drive viewership to WNBA, NBA

Yesterday, FanDuel partnered with Amazon to become the official odds provider for WNBA and NBA games on Prime Video. The partnership — which will offer real-time odds and in-app bet tracking — capitalizes on the power of gamification across the sports industry as it attracts both avid and casual fans.

October 01, 2025

🏉 Causing a ruckus

🏉 Causing a ruckus

Women’s Rugby World Cup victories underscore sport’s potential in the U.S.

This Saturday, England’s Red Roses won the Women’s Rugby World Cup at home, but the wins extend beyond the field. Global interest in women’s rugby is reaching a fever pitch and rising, setting it up as the next Olympic sport ripe for commercialization. But is rugby ready for its close-up in the U.S.?

September 29, 2025

🏐 Free ball

🏐 Free ball

USA Volleyball leaps at opportunity to host women’s world championship in 2027

This week, Sports Business Journal shared details on how USA Volleyball is approaching a key opportunity in the women’s game. Along with Canada, the governing body is reportedly submitting a bid to FIVB to host the 2027 women’s world indoor volleyball championship. If chosen, it would be the first time the tournament has taken place stateside.

September 26, 2025

🏂 Wicked games

🏂 Wicked games

X Games launch rebrand to reach a new generation of action sport fans

The X Games — ESPN’s iconic action sports competition that made sports like snowboarding and BMX mainstream and drove their Olympic inclusion — is ready for its glow-up. After its private equity acquisition in 2022, the X Games unveiled new branding and shared details about its forthcoming X Games League this week.

September 26, 2025

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