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Leela Srinivasan on being an outsider with transferable skills

Leela Srinivasan on being an outsider with transferable skills

Leela Srinivasan on being an outsider with transferable skills

Leela Srinivasan’s role as CEO of Parity, a women’s pro sports consultancy, is her first job in sports. She started in tech and found her way in at the highest level. Her insights are useful for anyone seeking a new role in sports, whether you’re just a rookie or a vet looking for a new corner of the industry.

October 29, 2026

Scheduling conflict moves Game 6 of WNBA Finals to unprecedented midweek time slot

Scheduling conflict moves Game 6 of WNBA Finals to unprecedented midweek time slot

Scheduling conflict moves Game 6 of WNBA Finals to unprecedented midweek time slot

Yesterday, the WNBA announced that Game 6 of the WNBA Finals Game 6 between the Golden State Valkyries and Atlanta Dream will be played at State Farm Arena on Thursday at 12:30 p.m. ET. After the Valks’ victory last night, this contest could crown a new champion and the decision to hold it in the middle of a weekday drew…intense reactions.

October 27, 2026

Finding where your skills, passions, and the industry intersect with Sarah Spain

Finding where your skills, passions, and the industry intersect with Sarah Spain

Finding where your skills, passions, and the industry intersect with Sarah Spain

A longtime friend of The GIST (and hero of our newsletter team), Sarah shared incredible advice on carving out a space for yourself in sports: Find your ikigai (more on what that means below). Spain discussed her pivot from her original passions — acting and comedy — to her iconic sports career as an ESPN journalist.

October 22, 2026

Why Canadian Tire’s 50/50 milestone is a masterclass in sports business

Why Canadian Tire’s 50/50 milestone is a masterclass in sports business

Why Canadian Tire’s 50/50 milestone is a masterclass in sports business

In 2023, Canadian Tire Corporation (CTC) gave itself a three-year deadline to hit a 50/50 split of sponsorship dollars going towards women's and men’s professional sports. On Wednesday, the company achieved it. More than a milestone, this is a seismic shift in the sports business ecosystem.

October 20, 2026

Being authentic in the workplace with Susie Piotrkowski

Being authentic in the workplace with Susie Piotrkowski

Being authentic in the workplace with Susie Piotrkowski

Susie Piotrkowski is one of one: At ESPN, she drives the growth of women’s sports across the network’s massive portfolio. It’s a pretty big job, so she’s all about incremental progress — what can we do today to make women’s sports easier to find, watch, and be a fan of?

October 15, 2026

Using tentpole moments to break into or grow within the sports industry

Using tentpole moments to break into or grow within the sports industry

Using tentpole moments to break into or grow within the sports industry

The cyclical nature of sports means there’s always something big on the horizon. These tentpole moments — from the Super Bowl and Grey Cup to FIFA World Cups and playoff pushes — represent the best of competition and golden opportunities to accelerate your career.

October 13, 2026

Being entrepreneurial with Kirby Porter

Being entrepreneurial with Kirby Porter

Being entrepreneurial with Kirby Porter

Kirby Porter isn’t just any C-suite exec: She was named Unrivaled’s CBO at just 27 years old, after a career that spanned working for corporate and venture capital firms, launching her own podcast, and founding a startup called New Game Labs. At Unrivaled, she’s responsible for crafting how the league shows up in the world — and making sure more of the world gets to see it.

October 08, 2026

New report from the Women’s Sports Foundation highlights a potential pipeline disruption

New report from the Women’s Sports Foundation highlights a potential pipeline disruption

The Call Up

New report from the Women’s Sports Foundation highlights a potential pipeline disruption

October 06, 2026

The Women’s Sports Foundation (WSF) dropped its inaugural WSF Sport Report™ 2026 to provide an in-depth look at whether the current pipeline can sustain the women’s sports boom.

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The GIST of It Podcast

Indiana Fever clean house ahead of pivotal offseason

October 27, 2026

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Indiana Fever clean house ahead of pivotal offseason

Indiana Fever clean house ahead of pivotal offseason

The Indiana Fever are getting their LinkedIn on. Last Friday, the Fever announced that team president Kelly Krauskopf is stepping down and hours later fired general manager Amber Cox, two major front office moves ahead of a pivotal offseason. Co-hosts Ellen Hyslop and Steph Rotz are here to break down the reasons behind the shakeup, as well as what to expect before the 2027 season tipoff.

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Adidas announces multiyear partnership with Unrivaled

Adidas announces multiyear partnership with Unrivaled

Adidas announces multiyear partnership with Unrivaled

Adidas signed a new multiyear partnership with Unrivaled yesterday, becoming the league’s official uniform and performance apparel partner starting in the 2027 season, a switch from its initial deal in 2024 with Under Armour.

September 24, 2026

Upshot league continues making moves after completion of inaugural season

Upshot league continues making moves after completion of inaugural season

Upshot league continues making moves after completion of inaugural season

In case you needed a reminder, the Upshot League debuted in May in hopes of fulfilling a much-needed development gap for the WNBA. While the 5v5 league isn’t associated with the W like the G League is with the NBA, it allows more women to stay game-ready and offers professional scouts an easy way to track talent when roster spots open up from inevitable injuries.

September 22, 2026

Looking at three decades of the cultural impact of WNBA fashion

Looking at three decades of the cultural impact of WNBA fashion

Looking at three decades of the cultural impact of WNBA fashion

The WNBA is the most-followed women’s sports league in the world, and its 30th anniversary has been a celebration of the players and the everyday people contributing to that achievement. From a branding perspective, the W has always been one-of-one, and the look and feel of this league is just as remarkable and impactful today as it was in the 90s.

September 19, 2026

New data underscores a record-breaking regular season for the WNBA

New data underscores a record-breaking regular season for the WNBA

New data underscores a record-breaking regular season for the WNBA

Over 1.2M people watched Team USA win its fifth consecutive FIBA Women’s Basketball World Cup despite competing with the US Open men’s final and the NFL’s first Sunday of the season. Needless to say, fans are ready for more hoops.

September 17, 2026

Racing Louisville FC’s future in doubt following unprecedented league growth

Racing Louisville FC’s future in doubt following unprecedented league growth

Racing Louisville FC’s future in doubt following unprecedented league growth

There are a lot of questions surrounding the future of Racing Louisville FC in the NWSL. While most clubs are making (or considering) major infrastructure investments and looking to capitalize on the bright future of women’s soccer, Racing Louisville is falling behind despite only being in the league for five years.

September 15, 2026

Disastrous Sydney Sweeney ad sparks empowering social response from women athletes

Disastrous Sydney Sweeney ad sparks empowering social response from women athletes

Disastrous Sydney Sweeney ad sparks empowering social response from women athletes

We said it once and we’ll say it again, that ad sucked. Whether it was intended as rage bait or just the most recent flop in a series of problematic sports adverts, it’s exhausting. Content creators are leading the backlash against said ad, and no one is doing it better, or more empowering, than actual women in sports.

September 15, 2026

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