The Call Up | The GIST

Sarah Flynn on working with the right people

Sarah Flynn knows somebody who knows somebody: She’s the ultimate multi-hyphenate whose role went way beyond the CMO job description — no wonder she just landed a major promotion. She works on everything from contract review to event production, and she values that flexibility and do-it-all capability in her team at Boardroom, too.

November 12, 2026

Celebrating Erin Andrews 300th NFL broadcast with a deeper look at gameday production

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On the sidelines of Sunday’s game between the New England Patriots and Green Bay Packers, history was made when Erin Andrews worked her 300th career NFL broadcast. Over the last 14 years with Fox Sports, Andrews redefined what excellence looks like as a sideline reporter.

November 10, 2026

Natalie White on being ready when your moment comes

Natalie White was born ready: She had the idea behind Moolah Kicks as a senior at Boston College and willed it into being, learning everything from startup finance to biomechanics to build the company from the ground up. Come for her wild story about pitching Mark Cuban in a hotel gym at 10 p.m., stay for the motivation to believe you can do anything you set your mind to.

November 05, 2026

The commercial cost of the short NWSL postseason

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After the electric, weeks-long narrative buildup of the WNBA Finals, the NWSL playoffs — kicking off this Friday — feel uncharacteristically flat. And that’s not saying this was a boring season: The NWSL does so much right, and the soaring franchise valuations, record-breaking attendance, and skyrocketing retail sales are proof of that.

November 03, 2026

Leela Srinivasan on being an outsider with transferable skills

Leela Srinivasan’s role as CEO of Parity, a women’s pro sports consultancy, is her first job in sports. She started in tech and found her way in at the highest level. Her insights are useful for anyone seeking a new role in sports, whether you’re just a rookie or a vet looking for a new corner of the industry.

October 29, 2026

Scheduling conflict moves Game 6 of WNBA Finals to unprecedented midweek time slot

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Yesterday, the WNBA announced that Game 6 of the WNBA Finals Game 6 between the Golden State Valkyries and Atlanta Dream will be played at State Farm Arena on Thursday at 12:30 p.m. ET. After the Valks’ victory last night, this contest could crown a new champion and the decision to hold it in the middle of a weekday drew…intense reactions.

October 27, 2026

Finding where your skills, passions, and the industry intersect with Sarah Spain

A longtime friend of The GIST (and hero of our newsletter team), Sarah shared incredible advice on carving out a space for yourself in sports: Find your ikigai (more on what that means below). Spain discussed her pivot from her original passions — acting and comedy — to her iconic sports career as an ESPN journalist.

October 22, 2026

Why Canadian Tire’s 50/50 milestone is a masterclass in sports business

The Call Up

Why Canadian Tire’s 50/50 milestone is a masterclass in sports business

October 20, 2026

In 2023, Canadian Tire Corporation (CTC) gave itself a three-year deadline to hit a 50/50 split of sponsorship dollars going towards women's and men’s professional sports. On Wednesday, the company achieved it. More than a milestone, this is a seismic shift in the sports business ecosystem.

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The GIST of It Podcast

Ep #604

Our women’s hoops Mount Rushmore (The GIST Plus gift episode)

November 12, 2026

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Our women’s hoops Mount Rushmore (The GIST Plus gift episode)

Back in October, co-hosts Ellen Hyslop and Steph Rotz carved their women’s hoops Mount Rushmore, aka, who they think are the best women’s basketball players of all time, on a members-only episode for The GIST Plus. It was so great that we just had to share it to the full feed. And if you like this, join The GIST Plus, our extra-special paid membership platform where the gals dive even deeper (and share their unfiltered thoughts and feelings) on all things sport.