The Call Up | The GIST

Kirby Porter isn’t just any C-suite exec: She was named Unrivaled’s CBO at just 27 years old, after a career that spanned working for corporate and venture capital firms, launching her own podcast, and founding a startup called New Game Labs. At Unrivaled, she’s responsible for crafting how the league shows up in the world — and making sure more of the world gets to see it.

October 08, 2026

New report from the Women’s Sports Foundation highlights a potential pipeline disruption

The Women’s Sports Foundation (WSF) dropped its inaugural WSF Sport Report™ 2026 to provide an in-depth look at whether the current pipeline can sustain the women’s sports boom.

October 06, 2026

Adidas announces multiyear partnership with Unrivaled

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Adidas signed a new multiyear partnership with Unrivaled yesterday, becoming the league’s official uniform and performance apparel partner starting in the 2027 season, a switch from its initial deal in 2024 with Under Armour.

September 24, 2026

Upshot league continues making moves after completion of inaugural season

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In case you needed a reminder, the Upshot League debuted in May in hopes of fulfilling a much-needed development gap for the WNBA. While the 5v5 league isn’t associated with the W like the G League is with the NBA, it allows more women to stay game-ready and offers professional scouts an easy way to track talent when roster spots open up from inevitable injuries.

September 22, 2026

Looking at three decades of the cultural impact of WNBA fashion

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The WNBA is the most-followed women’s sports league in the world, and its 30th anniversary has been a celebration of the players and the everyday people contributing to that achievement. From a branding perspective, the W has always been one-of-one, and the look and feel of this league is just as remarkable and impactful today as it was in the 90s.

September 19, 2026

New data underscores a record-breaking regular season for the WNBA

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Over 1.2M people watched Team USA win its fifth consecutive FIBA Women’s Basketball World Cup despite competing with the US Open men’s final and the NFL’s first Sunday of the season. Needless to say, fans are ready for more hoops.

September 17, 2026

Racing Louisville FC’s future in doubt following unprecedented league growth

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There are a lot of questions surrounding the future of Racing Louisville FC in the NWSL. While most clubs are making (or considering) major infrastructure investments and looking to capitalize on the bright future of women’s soccer, Racing Louisville is falling behind despite only being in the league for five years.

September 15, 2026

Disastrous Sydney Sweeney ad sparks empowering social response from women athletes

The Call Up

Disastrous Sydney Sweeney ad sparks empowering social response from women athletes

September 15, 2026

We said it once and we’ll say it again, that ad sucked. Whether it was intended as rage bait or just the most recent flop in a series of problematic sports adverts, it’s exhausting. Content creators are leading the backlash against said ad, and no one is doing it better, or more empowering, than actual women in sports.

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The GIST of It Podcast

Ep #595

Chatting about youth sports with Kim Kardashian

October 06, 2026

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Chatting about youth sports with Kim Kardashian

Never in our wildest dreams did we think Kim Kardashian would be a guest on The GIST of It, but when the reality star executive produced a new show about youth sports, we had to chat. In today’s episode, you’ll hear what inspired Kardashian to spotlight youth sports (and in particular, the behavior of the athletes’ parents) before co-hosts Ellen Hyslop and Lauren Tuiskula share their thoughts on the ongoing WNBA semis series.