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Gotham FC announces move to Queens’ Etihad Stadium in 2028Gotham FC announces move to Queens’ Etihad Stadium in 2028
Gotham FC announces move to Queens’ Etihad Stadium in 2028
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The NWSL’s Gotham FC made a huge announcement this week: In 2028, the team will move from New Jersey’s Sports Illustrated Stadium to Etihad Park, the massive, all-electric stadium being built in Flushing, Queens.
July 09, 2026
PWHL expands summer camp initiative across markets in year two, encouraging fandom and sponsor opportunitiesPWHL expands summer camp initiative across markets in year two, encouraging fandom and sponsor opportunities
PWHL expands summer camp initiative across markets in year two, encouraging fandom and sponsor opportunities
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Following success in year one, the PWHL announced the expansion of its PWHL Summer Camps program to over 30 events across 16 U.S. and Canadian cities. The camps — which feature PWHL staff and players — will take place over the next two months and welcome all ages and skill levels.
July 09, 2026
NWSL shares midseason growth metrics driven by increased attendance and accessNWSL shares midseason growth metrics driven by increased attendance and access
NWSL shares midseason growth metrics driven by increased attendance and access
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On Friday, the NWSL shared midseason KPIs and milestones that illustrate explosive, multidimensional growth. The league saw gains across every major metric — a positive sign in the lead up to the 2027 FIFA Women’s World Cup.
July 07, 2026
WTA releases new content series spotlighting athletes’ global connections to food and cultureWTA releases new content series spotlighting athletes’ global connections to food and culture
WTA releases new content series spotlighting athletes’ global connections to food and culture
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The WTA is embracing storytelling opportunities around its global (and highly-marketable) athletes. In May, the women’s tennis league debuted Style Unpacked, a docuseries that paired WTA athletes with world-class stylists. Last week, the WTA recalibrated that formula with WTA Tour Bites, an original series that tells personal stories through the lens of food.
June 30, 2026
The NWSL is getting in on soccer’s North American surgeThe NWSL is getting in on soccer’s North American surge
The NWSL is getting in on soccer’s North American surge
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It’s a rare and special moment when soccer is the mainstream sport in North America, one American soccer (specifically, the NWSL) wants to sustain after the crowds head home. In May, the women’s soccer league announced its Summer of Soccer initiative to capitalize on WC fervor. In June, we spoke to NWSL CMO Rachel Epstein about why the league has “locked arms” with FIFA and how the tourney can be an entry point for sustained footy fandom.
June 27, 2026
Teeing off on the lucrative growth of women’s golfTeeing off on the lucrative growth of women’s golf
Teeing off on the lucrative growth of women’s golf
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The prize pool for this weekend’s KPMG Women’s PGA Championship is an astounding $13M, the largest purse in women’s golf history. As the players, ahem, swing into action this morning, let’s tee off on the lucrative growth of the women's game.
June 25, 2026
PWHL welcomes outside investment for first time in league historyPWHL welcomes outside investment for first time in league history
PWHL welcomes outside investment for first time in league history
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In big PHWL news, the women’s hockey league under a single-entity ownership structure opened itself to outside investment for the first time yesterday. The PWHL — founded and owned by Mark and Kimbra Walter — welcomed Kilmer Sports Ventures and Ilitch Companies into the league as strategic investors with a commitment of over $100M.
June 23, 2026
The Realest teams up with the WPBL for a series dedicated to women’s baseball The Realest teams up with the WPBL for a series dedicated to women’s baseball
The Realest teams up with the WPBL for a series dedicated to women’s baseball
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There’s nothing more American than baseball (cards), right? That’s the idea behind sports authentication platform The Realest’s new partnership with the Women’s Pro Baseball League (WPBL). Together, they will launch and develop the first officially licensed trading card program for an active pro women’s baseball league in the U.S..
June 18, 2026
Genius Sports shares new insights into women’s sports fans and sports cultureGenius Sports shares new insights into women’s sports fans and sports culture
Genius Sports shares new insights into women’s sports fans and sports culture
Today, sports data leader Genius Sports (which acquired Sports Innovation Lab in 2025) published the fifth edition of The Fan Project, Sports Innovation Lab’s long-running report series that examines the economic value of women’s sports fandom. The latest release, “Turning Culture Into Commerce,” shows how the culture of women’s sports is shaped by athlete entrepreneurs.
June 18, 2026
FIVB taps Horizon Sports & Experiences to handle sponsorship and media rights for its 2027 tournamentFIVB taps Horizon Sports & Experiences to handle sponsorship and media rights for its 2027 tournament
FIVB taps Horizon Sports & Experiences to handle sponsorship and media rights for its 2027 tournament
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Volleyball is bigger than ever, and FIVB wants to meet the moment. After bringing its 2027 tournament stateside, the international volleyball federation is officially teaming up with Horizon Sports & Experiences (HS&E) as the event’s exclusive sponsorship and media rights sales agency.
June 16, 2026
Wimbledon engages NYC tennis fans with Barclays-sponsored activationWimbledon engages NYC tennis fans with Barclays-sponsored activation
Wimbledon engages NYC tennis fans with Barclays-sponsored activation
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Wimbledon will be here in two weeks — and by here, we also mean here in North America. The All England Club which hosts the UK’s Grand Slam is transforming Central Park’s Wollman Rink into an authentic grass tennis court, bringing a bit of the event’s unique magic to help win over the NYC audience.
June 16, 2026
Why one sports district is going big on women’s sportsWhy one sports district is going big on women’s sports
Why one sports district is going big on women’s sports
Many cities have multiple sports teams, but few gather fans together quite like Toronto’s Exhibition Place. The district houses BMO Field and Coca-Cola Coliseum, which is now home to NSL, PWHL, and WNBA teams — all of which have joined the fold within the past three years. In May, we spoke with Exhibition Place CEO Don Boyle about why he’s keen on bringing women’s sports teams to the area and the distinct value of women’s sports fans.
June 12, 2026
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