With March Madness over and many of the NCAA’s top players preparing for the WNBA Draft, the court will look different come fall. On top of that, the NCAA transfer portal rules might change soon to allow athletes to transfer more than once. With more than 1.1K players already entered, the transfer portal might get pretty crowded.

Women’s Elite Rugby (WER) announced plans Wednesday to launch its inaugural season in 2025. WER will be the first pro women’s rugby league in the U.S., replacing the existing semi-pro Women’s Premier League (WPL).

On Wednesday, international track and field governing body World Athletics announced it will award $50K to each event winner at the Paris 2024 Olympic Games, becoming the first international governing body to do so. This will uplift athletics medalists who, until now, have been classified as amateurs and had to forfeit compensation opportunities.

The WNBA already believes Caitlin Clark will have a Tiger Woods–like effect on women’s pro basketball, so they’re betting big on her and the rest of 2024’s stacked draft class. On Monday, WNBA commissioner Cathy Engelbert confirmed to CNBC that the league is looking to double its fees in its next media rights deal.

Women’s March Madness was expected to be more compelling than the men’s, and the numbers proved this. The tournament hype — largely driven by Iowa’s star guard Caitlin Clark — resulted in the most-watched college basketball games in ESPN history.

Viewership numbers from women’s March Madness prove the women’s game is thriving, yet significant infrastructure issues are still holding the tournament back from realizing its full potential (and revenue opportunities).

It turns out all the rumors are true. After much deliberation, the WTA Finals will take place in Riyadh, Saudi Arabia, from 2024 to 2026. Despite human rights concerns from women’s tennis athletes and journalists, the WTA ultimately followed the money.

The Women’s National Football Conference (WNFC) kicks off its fifth season tomorrow with some new business developments, including an expanded media partnership with Caffeine TV and the creation of a new flag football branch. This Tuesday, WNFC founder Odessa Jenkins spoke with The GIST about how it all came together.

March was a wild month for women’s sports, complete with a March Madness tournament that’s transforming women’s college basketball and an NWSL season kickoff garnering more media coverage than ever. To celebrate a Women’s History Month full of sporting wins, here are the latest Google trends in women’s sports.

Instead of letting women’s March Madness’ media rights hit the market, ESPN renewed its NCAA deal in January — and it’s already paying dividends. While many stars have been knocked out of this year’s tournament, Iowa’s presence in the Final Four will likely have networks and advertisers rooting for Clark to win it all.

Basketball nonprofit PeacePlayers is hosting its first-ever, in-person Girls Summit event in NYC this weekend. Big brand stars are showing up to support girls in sports during the event, which is a meaningful investment in community and brand equity.

Women’s sports heavy-hitter Ally announced its latest major partnership yesterday, becoming the official retail banking partner of The Soccer Tournament (TST). Expanding on its previous investment in TST’s inaugural tournament last year, the new sponsorship brings Ally another step closer to reaching its 50/50 Pledge by the end of 2027.