
Sports Business
Microsoft renews its partnership with the Billie Jean King Cup
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May 06, 2024
On Thursday, the Billie Jean King (BJK) Cup extended its partnership with Microsoft through 2026. It focuses on developing tech solutions for the women’s national team tennis tournament by utilizing the Azure cloud platform, allowing Microsoft to flex its computing muscles in women’s sports amid explosive sector growth.
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Hut, hut, hello there!
You already know what time it is. On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz kick off Super Bowl weekend with a full preview of the biggest event in sports.
Will quarterback Patrick Mahomes and the Kansas City Chiefs achieve a historic three-peat? Can running back Saquon Barkley and the Philadelphia Eagles soar to a revenge victory? Will Kendrick Lamar bring out Taylor Swift at halftime? Tune in as El and Steph discuss all of these questions and more.