Canadian Women’s professional soccer league to launch in 2025
Two Canadian soccer legends announced Monday that the country’s first-ever professional women’s league will aim to begin play in April 2025, with two markets and two major sponsors already booked.
December 07, 2022
USWNT takes center stage
While the men’s FIFA World Cup takes center stage, Warner Bros. Discovery Sports (WBD Sports) is hyping up the USWNT.
December 05, 2022
TV viewership for England's Women’s Super League (WSL) 2022-23 season has increased 70%
Four months after England brought football home, British broadcaster Sky revealed yesterday that TV viewership for the 2022–23 Women’s Super League (WSL) season increased 70% YoY, and that the company is already eyeing renewal when the deal expires in 2024.
December 02, 2022
NWSL Portland Thorns FC might be for sale
According to a report published last week, owner Merritt Paulson is in talks to sell the NWSL team, aiming to separate the Thorns from MLS’ Timbers FC in a grimy attempt to absolve himself of wrongdoing.
November 30, 2022
ESPN is reinventing its NCAA college hoops slate
The broadcasting giant unveiled the ACC/SEC Challenge on Monday, an interconference women’s and men’s basketball (WBB and MBB) competition designed to replace both the SEC/Big Ten Challenge and the ACC/Big Ten Challenge.
November 30, 2022
U.S. Soccer extended its partnership with Volkswagen
November 09, 2022
On Monday, the governing body extended its partnership with Volkswagen, the latest in a string of renewals ahead of a nine-month period that will see both the USMNT and USWNT play in FIFA World Cups.Read More
NWSL heads to California
The NWSL continues to receive love from the Golden State. The African American Sports & Entertainment Group (AASEG) and The Town FC announced Wednesday that they are exploring a joint expansion bid in the Oakland-East Bay region, and plan to formally submit their candidacy in 2024 or 2025.
November 04, 2022
Ally announced a five-year extension of its partnership with the NWSL during halftime of Saturday's championship
Ally will keep on kicking with the NWSL. During halftime of Saturday’s championship, the financial services company announced a five-year extension of its partnership to stay on as the NWSL’s second-largest sponsor (only behind Nike).
October 31, 2022
NWSL earned multiple business victories this year
This week, commissioner Jessica Berman revealed in an interview that the NWSL earned multiple business victories during a year of record-high engagement with women’s sports.
October 28, 2022
Amateur team Minnesota Aurora is talking to investing to investors about jumping to a professional league
Minnesota Aurora FC is turning things up a notch. Just months after completing its first season, the pre-professional women’s soccer club is exploring the idea of going pro.
October 26, 2022
NWSL's Portland Thorns and MLS' Portland Timbers have interested buyers though they are not officially on the market
Two groups are reportedly finalizing bids to acquire the club from owner Merritt Paulson, who remains under pressure to sell following an independent investigation into abuse in women’s soccer.
October 24, 2022
FIFA rejected multiple recent bids to air July's Women's World Cup because the offers were too low
Broadcasters better have FIFA’s money. Chief business officer Romy Gai said yesterday that FIFA rejected multiple recent bids to air July’s Women’s World Cup because the offers were too low.
October 21, 2022