One key to victory for all four WNBA semifinalistsOne key to victory for all four WNBA semifinalists
One key to victory for all four WNBA semifinalists
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October 07, 2026
The Atlanta Dream aren’t the only ones leveling up — the stakes are sky-high ahead of tonight’s Game 2 doubleheader. These best-of-five semifinal series won’t decide themselves, so let’s hoop to it.
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 Busting barriers in women's sports with Haley Wickenheiser and Eva Salem of Canadian Tire Busting barriers in women's sports with Haley Wickenheiser and Eva Salem of Canadian Tire

A big thank you to our friends at Canadian Tire Corporation (CTC) for sponsoring this episode of The GIST of It, featuring an interview with women’s hockey legend Hayley Wickenheiser and CTC’s Chief Marketing Officer Eva Salem. Together with co-host Ellen Hyslop, the gals discuss the groundbreaking women’s sports work spearheaded by CTC, which is grounded in the transformative power of visibility, investment, and most of all, community. Now that’s girl power.

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