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Jordan Chiles and Pure Leaf highlight the value of athlete brand partnerships from both sides

In April, we spoke with UCLA and Olympic gymnast Jordan Chiles about how she’s building out her brand portfolio and why brands want to work with her. And on Thursday, we also spoke with Zach Harris, VP and GM of the Pepsi Lipton Partnership North America, who oversees marketing for iced tea label Pure Leaf.

LSU sophomore Kailin Chio, UCLA senior Jordan Chiles headline the NCAA women’s gymnastics national championships

LSU sophomore Kailin Chio, UCLA senior Jordan Chiles headline the NCAA women’s gymnastics national championships

LSU sophomore Kailin Chio, UCLA senior Jordan Chiles headline the NCAA women’s gymnastics national championships

A positively stacked eight-team field has touched down in Fort Worth, Texas, for the NCAA women’s gymnastics national championships. Join the party and giddy on up — these women are flippin’ fantastic.

Oklahoma, Utah, UCLA, and Missouri will compete in the NCAA gymnastics national championship

Oklahoma, Utah, UCLA, and Missouri will compete in the NCAA gymnastics national championship

Oklahoma, Utah, UCLA, and Missouri will compete in the NCAA gymnastics national championship

Last night’s semifinal round of the NCAA women’s gymnastics championship ended in a stunning upset, clearing the way for a new national champ to be crowned during tomorrow’s 4 p.m. ET final, aka Four on the Floor, on ABC. Preemptive chills.

Reigning champ LSU gymnastics leads the field for NCAA Championship semifinals

Reigning champ LSU gymnastics leads the field for NCAA Championship semifinals

Reigning champ LSU gymnastics leads the field for NCAA Championship semifinals

Grab your leotard and get ready to giddy up because the national championship semifinals hit the mat in Fort Worth, TX, starting tomorrow. The top two squads from each four-team semi will flip on to Saturday’s final meet (on network TV!). Your Thursday night plans? Stickin’ it on ESPN2.

No. 1 Oklahoma gymnastics team wins “meet of the season”

No. 1 Oklahoma gymnastics team wins “meet of the season”

No. 1 Oklahoma gymnastics team wins “meet of the season”

No. 1 Oklahoma cemented its status as the country’s top team by defeating No. 2 LSU, No. 4 Utah, and No. 6 Cal in this weekend’s star-studded Sprouts Collegiate Quad. Oklahoma has been the most dominant team in college gymnastics with six national titles in the last decade, and after this weekend’s showing, they look poised to win another.

January 13, 2025

Cal wins season-opening meet, while Olympic gymnasts shine for their college teams

Cal wins season-opening meet, while Olympic gymnasts shine for their college teams

Cal wins season-opening meet, while Olympic gymnasts shine for their college teams

The Olympics are long over, but that doesn’t mean you can’t get your gymnastics fix, or a glimpse of your favorite Team USA athletes. Jade Carey and Jordan Chiles competed for their respective college squads this weekend, but it was Cal that had a golden performance.

January 06, 2025

College gymnastics season is upon us, with meets beginning today

College gymnastics season is upon us, with meets beginning today

College gymnastics season is upon us, with meets beginning today

We are totally flipping out because the NCAA gymnastics season officially starts today. There’s a whole lot of floor routines, gravity defying tricks, and balance beaming to come between now and the national championship in April.

January 03, 2025

The 2024 Olympic stars who will return to NCAA play this year

The 2024 Olympic stars who will return to NCAA play this year

College

The 2024 Olympic stars who will return to NCAA play this year

🤸🏀🏊‍♀️

August 14, 2024

From the streets of Paris to the quad

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The GIST of It Podcast

A brilliant money move: Diana Taurasi explores the athlete-to-owner pipeline

August 18, 2026

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A brilliant money move: Diana Taurasi explores the athlete-to-owner pipeline

A brilliant money move: Diana Taurasi explores the athlete-to-owner pipeline

Over the weekend, WNBA legend Diana Taurasi’s jersey was officially retired by the Phoenix Mercury — but her legacy in the desert is far from over: She told ESPN that she hopes to join the Mercury’s ownership group in the near future. Investing in a sports team is so hot right now. On today’s episode, The GIST of It co-hosts Steph Rotz and Alessandra Puccio explore why it’s all the rage in a rapidly changing world.

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American gymnast Jordan Chiles may be stripped of bronze medal

American gymnast Jordan Chiles may be stripped of bronze medal

American gymnast Jordan Chiles may be stripped of bronze medal

Six days after the competition, the International Olympic Committee (IOC) announced it intends to strip American gymnast Jordan Chiles of her floor exercise bronze medal, but the fight isn’t over just yet.

August 12, 2024

Simone Biles and Athleta team up for post-Olympic gymnastics tour

Simone Biles and Athleta team up for post-Olympic gymnastics tour

Simone Biles and Athleta team up for post-Olympic gymnastics tour

Everyone loves Team USA’s women’s gymnastics squad — just ask the 12.7M who watched them win gold last week. And to capitalize on this Olympic hype, prominent Simone Biles sponsor Athleta is putting on a sophomore edition of its U.S. gymnastics tour.

August 07, 2024

Simone Biles clinches Paris Olympics all-around title

Simone Biles clinches Paris Olympics all-around title

Simone Biles clinches Paris Olympics all-around title

The one and only Simone Biles landed back on top of the Olympic all-around podium yesterday, winning her sixth gold medal following a tight competition against Brazil’s Rebeca Andrade (silver) and her Team USA compatriot, Sunisa Lee (bronze). With countless stars in attendance and numerous records broken, let’s look at the flippin’ epic final by the numbers before the individual events begin tomorrow.

August 01, 2024

U.S. men’s gymnastics clinches bronze at Paris Olympics team final

U.S. men’s gymnastics clinches bronze at Paris Olympics team final

U.S. men’s gymnastics clinches bronze at Paris Olympics team final

Team USA gymnastics is bringing the party in Paris, with the men’s squad finally ending a 16-year medal drought and the women favored to take the team final in just a few hours. Let’s flip to it.

U.S. women’s gymnastics wins gold at Paris Olympics team final

U.S. women’s gymnastics wins gold at Paris Olympics team final

U.S. women’s gymnastics wins gold at Paris Olympics team final

Three years after devastation at the Tokyo Olympics, U.S. women’s gymnastics completed their “Redemption Tour” yesterday, winning gold in the team final in front of a star-studded crowd. Found out, indeed.

Simone Biles dazzles in Olympic return, fights through injury during qualifiers

Simone Biles dazzles in Olympic return, fights through injury during qualifiers

Simone Biles dazzles in Olympic return, fights through injury during qualifiers

Thanks to dominant performances from seven-time Olympic medalist Simone Biles (even through injury) and reigning all-around champ Sunisa Lee, Team USA women’s gymnastics leads all countries after yesterday’s team qualification.

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