A new report by EDO — a marketing platform that measures the effectiveness of TV ads — offers metrics about 2023’s women’s sports viewership. It shares meaningful insight on ad engagement trends in sports like tennis and basketball, with data supporting the marketability case for rising stars like Coco Gauff and Caitlin Clark.

Canadian Tire (CTC) is leveraging its unparalleled brand power to become a changemaker in Canadian women’s sports sponsorship. CTC’s AVP of Community Impact & Sport Partnerships Ashley Curran recently spoke with The GIST about the company’s efforts to transform the women’s sports landscape in Canada through its Women’s Sport Initiative.

On the field, in the broadcast booth, at the bargaining table — here’s to the women who are changing the game.

Today’s Scroll is all about the athletes and moments — some well-known, some less so — that helped pave the way for today’s stars.

This week, UK marketing agency Redtorch released its SportOnSearch 2024 report, which analyzes fan engagement with sports properties via Google Trends data. The findings show interest in women’s sports across the board — in fact, all women’s sports properties recorded growth in 2023.

One of the sport’s spiciest rivalries will add another chapter with a rematch of the 2023 national championship game.

With Black History Month coming to an end and Women’s History Month beginning later this week, today we’re celebrating a few Black women trailblazers and their historic contributions to sports.

On Wednesday, Athletes Unlimited (AU) announced that all four of its month-long pro women’s sports leagues — basketball, softball, volleyball, and lacrosse — will broadcast games on ESPN platforms. The deal is a multiyear renewal of the entertainment network’s previous agreement with AU, which saw impressive viewership growth YoY.

SponsorUnited data recently revealed that the number of sponsorship deals in pro women’s sports increased by over 22% YoY thanks to more than 5.5K deals last year. These numbers further prove the marketability of women athletes, who also see consistently higher rates of engagement.

With the U.S. celebrating President’s Day tomorrow, we’re focusing on a different kind of leadership role: the sports commissioner.

Wheelhouse Entertainment CEO Brent Montgomery and Reddit co-founder Alexis Ohanian (aka Serena Williams’ husband) launched Mantel yesterday, a social media platform focused on the collectibles community.

From Beyoncé’s BarBey drop to Usher’s wheely cool hidden talent, here are the top moments that captured the internet’s attention in between the gridiron action.