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🏈 Queue the chime🏈 Queue the chime
Everything you need to know about the 2025 NFL Draft
🏈
Hope you like bear hugs because the 2025 NFL Draft starts tomorrow at 8 p.m. ET from Green Bay, Wisconsin. That’s right, the pick is (almost) in.
April 23, 2025
📈 It’s the climb📈 It’s the climb
Gainbridge announces USL Super League title partnership as U.S. women’s soccer pyramid expands
⚽
Digital insurance company Gainbridge made a major play by teaming up with the United Soccer League (USL) yesterday. The USL’s Super League is now called the Gainbridge Super League, the first-ever title partnership for a U.S. pro soccer league. The partnership illustrates how brands are starting to recognize opportunities at all levels of the flourishing U.S. soccer pyramid.
April 23, 2025
🔢 The more you know🔢 The more you know
Relo Metrics adds NWSL sponsorship insights to its data suite
⚽
Yesterday, AI–powered sports marketing data insights platform Relo Metrics officially added NWSL data to its Relo Census product, which the company touts as a must-have tool for marketers. By adding the soccer league’s data, brands can now see the ROI of NWSL sponsorships in real time, which will likely encourage even more investment in the league.
April 23, 2025
⚙️ How it works⚙️ How it works
Everything you need to know about the 2024–25 NHL Playoffs
🏒
After grinding through 82 regular-season games, it’s time to wipe the slate clean. Sixteen NHL playoff teams are contending for the Stanley Cup, the hardest trophy to win in sports.
April 19, 2025
🎓🤸 Stick it🎓🤸 Stick it
Oklahoma, Utah, UCLA, and Missouri will compete in the NCAA gymnastics national championship
🤸
Last night’s semifinal round of the NCAA women’s gymnastics championship ended in a stunning upset, clearing the way for a new national champ to be crowned during tomorrow’s 4 p.m. ET final, aka Four on the Floor, on ABC. Preemptive chills.
April 18, 2025
💰 Duck duck (golden) goose💰 Duck duck (golden) goose
Aflac plays on brand success in closing the gender wage gap in women’s sports
Yesterday, insurance company Aflac detailed the expansion of its existing WNBPA partnership, which includes increasing the prize pool at WNBA All-Star competitions this summer. Aflac’s creative — and visible — campaign illustrates the continued opportunity for brands to benefit from making big plays to close the gender pay gap.
April 18, 2025
🎓🤸 Flippin’ fantastic🎓🤸 Flippin’ fantastic
Reigning champ LSU gymnastics leads the field for NCAA Championship semifinals
🤸
Grab your leotard and get ready to giddy up because the national championship semifinals hit the mat in Fort Worth, TX, starting tomorrow. The top two squads from each four-team semi will flip on to Saturday’s final meet (on network TV!). Your Thursday night plans? Stickin’ it on ESPN2.
April 16, 2025
⚙️ How it works⚙️ How it works
The only NBA postseason preview you need
🏀
The March Madness superstars may be done dancing, but the high-stakes hoopla is far from over. Tonight marks the start of the drama-filled NBA Play-In Tournament, so today’s special edition has everything you need to know about the postseason action ahead. Let’s ball.
April 15, 2025
⛳ It’s all grand, and it’s all green⛳ It’s all grand, and it’s all green
Rory McIlroy plays perfect playoff hole to win elusive green jacket at the 89th Masters
⛳
Emotional, thrilling, and historic — yesterday was Rory McIlroy’s ultimate masterpiece. As you read, the Irishman beat England’s Justin Rose in dramatic fashion, draining a birdie putt on the first playoff hole to win his first-ever green jacket at the 89th Masters.
April 14, 2025
🏐 Yee — and we can’t stress this enough — haw🏐 Yee — and we can’t stress this enough — haw
LOVB Austin defeats Omaha to clinch league’s inaugural championship
🏐
Crown them: No. 5 seed Austin is your inaugural League One Volleyball (LOVB) champion after sweeping No. 6 Omaha in three sets during yesterday’s title match. But Austin’s dominant win only tells half the story — here’s how the underdogs rose to the top in a playoff weekend filled with twists.
April 14, 2025
🏀 Raining buckets🏀 Raining buckets
Paige Buecker’s draft entry creates various opportunities for new WNBA sponsors
🏀
The hype around projected No. 1 WNBA Draft pick Paige Bueckers is reminiscent of last year’s frenzy around aforementioned Fever star Caitlin Clark. Her entry into the league spurred spending around the Fever, the W, and Clark herself, and it seems the same is expected for Bueckers and her potential landing place, the Dallas Wings
April 14, 2025
🛍️ Getting the bag🛍️ Getting the bag
Luxury and elevated retail brands cater to WNBA and NWSL fans with timely partnerships
While luxury retail brands have long been drawn to sports with affluent fanbases like tennis and golf, the industry is now seeing opportunities in women’s sports leagues like the WNBA and NWSL. Let’s take a closer look at two recent sponsorships that illustrate why it's smart to target women’s basketball and soccer fans.
April 14, 2025
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