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🧚 A little magic🧚 A little magic
Paige Bueckers Effect already impacting Dallas Wings ecosystem, teammates
🏀
It’s only been a few weeks since Paige Bueckers was drafted to the WNBA’s Dallas Wings, but the entire ecosystem is already benefiting from the “Bueckers Effect.”
April 28, 2025
🏀 Shoot your shot🏀 Shoot your shot
Aaron Gordon’s buzzer-beating dunk highlights weekend of thrilling postseason hoops
🏀
Spring cleaning on the to-do list? Take inspo from the Oklahoma City Thunder, who busted out the brooms to sweep the Memphis Grizzlies on Saturday and became the first team to advance to the second round. While the juggernaut Cleveland Cavaliers (up 3-0) ready cleaning supplies of their own for a potential sweep of the Miami Heat tonight at 7:30 p.m. ET, every other squad is preparing for a battle of attrition. That’s the postseason, baby.
April 28, 2025
✨ Serving looks✨ Serving looks
Designer brands Coach and Miu Miu seek women athletes to promote new collections
The overlap between luxury fashion and women’s sports continued this week with two designer-driven deals that recruited popular women athletes. On Wednesday, Coach revealed its athlete roster for its latest sneaker campaign, while New Balance (NB) furthered its Miu Miu collab the same day by debuting a Coco Gauff collection.
April 25, 2025
🏒 Breaking the ice🏒 Breaking the ice
Vancouver awarded first-ever PWHL expansion team as this season’s playoff race heats up
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It’s happening. Well, two things are happening: The PWHL is expanding, officially naming Vancouver as its seventh franchise on Wednesday, and this season’s on-ice action returns from the international break tomorrow. A women’s hockey double whammy? Yes, please.
April 25, 2025
🏓 Causing a racket🏓 Causing a racket
Pro Padel League CEO Mike Dorfman discusses the sport’s marketing allure
Last month, Pro Padel League (PPL) — the top U.S. professional padel league — raised a $10M seed round led by Left Lane Capital, a VC firm backing other startup leagues like LOVB and Shaun White’s Snow League. This week, we spoke with PPL CEO Mike Dorfman about why investors and sponsors are seizing the padel opportunity in the U.S.
April 25, 2025
🏈 Queue the chime🏈 Queue the chime
Everything you need to know about the 2025 NFL Draft
🏈
Hope you like bear hugs because the 2025 NFL Draft starts tomorrow at 8 p.m. ET from Green Bay, Wisconsin. That’s right, the pick is (almost) in.
April 23, 2025
📈 It’s the climb📈 It’s the climb
Gainbridge announces USL Super League title partnership as U.S. women’s soccer pyramid expands
⚽
Digital insurance company Gainbridge made a major play by teaming up with the United Soccer League (USL) yesterday. The USL’s Super League is now called the Gainbridge Super League, the first-ever title partnership for a U.S. pro soccer league. The partnership illustrates how brands are starting to recognize opportunities at all levels of the flourishing U.S. soccer pyramid.
April 23, 2025
🔢 The more you know🔢 The more you know
Relo Metrics adds NWSL sponsorship insights to its data suite
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Yesterday, AI–powered sports marketing data insights platform Relo Metrics officially added NWSL data to its Relo Census product, which the company touts as a must-have tool for marketers. By adding the soccer league’s data, brands can now see the ROI of NWSL sponsorships in real time, which will likely encourage even more investment in the league.
April 23, 2025
⚙️ How it works⚙️ How it works
Everything you need to know about the 2024–25 NHL Playoffs
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After grinding through 82 regular-season games, it’s time to wipe the slate clean. Sixteen NHL playoff teams are contending for the Stanley Cup, the hardest trophy to win in sports.
April 19, 2025
🎓🤸 Stick it🎓🤸 Stick it
Oklahoma, Utah, UCLA, and Missouri will compete in the NCAA gymnastics national championship
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Last night’s semifinal round of the NCAA women’s gymnastics championship ended in a stunning upset, clearing the way for a new national champ to be crowned during tomorrow’s 4 p.m. ET final, aka Four on the Floor, on ABC. Preemptive chills.
April 18, 2025
💰 Duck duck (golden) goose💰 Duck duck (golden) goose
Aflac plays on brand success in closing the gender wage gap in women’s sports
Yesterday, insurance company Aflac detailed the expansion of its existing WNBPA partnership, which includes increasing the prize pool at WNBA All-Star competitions this summer. Aflac’s creative — and visible — campaign illustrates the continued opportunity for brands to benefit from making big plays to close the gender pay gap.
April 18, 2025
🎓🤸 Flippin’ fantastic🎓🤸 Flippin’ fantastic
Reigning champ LSU gymnastics leads the field for NCAA Championship semifinals
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Grab your leotard and get ready to giddy up because the national championship semifinals hit the mat in Fort Worth, TX, starting tomorrow. The top two squads from each four-team semi will flip on to Saturday’s final meet (on network TV!). Your Thursday night plans? Stickin’ it on ESPN2.
April 16, 2025
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