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Get to know the top Canadians in the NBA Playoffs
Together With NBA Canada
Get to know the top Canadians in the NBA Playoffs
🏀
This feature is the third in a season-long partnership with the NBA, where, alongside their REPRESENT campaign, we’re celebrating the next generation of Canadian NBA stars. It’s the most wonderful time of the year: the NBA Playoffs. Even without the Toronto Raptors in the mix, there’s plenty of Canadian talent to cheer for. The Play-In tournament featuring two Canadians begins today, with 12 other Canucks waiting for their turn to throw down in the first round. So, let’s get to know the top Canadians expected to make waves.
April 15, 2024
🥎 Diamond-level drama
Upsets rattled NCAA softball’s final regular-season weekend
🥎
Still stunned by the regular season’s last weekend? Same. The girlies closed things out with some diamond-level chaos, making fans even more excited for the upcoming postseason.
May 06, 2024
🏆 California kings and queens
UCLA and USC win respective NCAA men’s volleyball and beach volleyball national championships
🎾🏐
If this natty round-up feels familiar, it’s because two teams bagged back-to-back ’ships this weekend.
May 06, 2024
🏀 If these walls could talk
The NBA Conference semifinals are underway
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With an epic first round done and dusted, the NBA conference semifinals have arrived and are already bringing the early upsets. No more horsing around.
May 06, 2024
🏒 Bad blood
The second round of the NHL playoffs hits the ice this week
🏒
The first round of the Stanley Cup Playoffs is officially in the books, with four teams from each conference (Eastern and Western) advancing as the conference semis get underway.
May 06, 2024
🎾 Plugged in servers
Microsoft renews its partnership with the Billie Jean King Cup
🎾
On Thursday, the Billie Jean King (BJK) Cup extended its partnership with Microsoft through 2026. It focuses on developing tech solutions for the women’s national team tennis tournament by utilizing the Azure cloud platform, allowing Microsoft to flex its computing muscles in women’s sports amid explosive sector growth.
May 06, 2024
🏀 Pass the remote
WNBA pivots to airing on League Pass app despite marquee preseason matchups
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The WNBA saw the Caitlin Clark Effect play out on the court this weekend in a sold-out preseason game between the Indiana Fever and Dallas Wings. But the league’s decision to keep the game — and the popular WNBA Canada preseason game — exclusively available on WNBA League Pass in the U.S. may have been a missed bucket for the league.
May 06, 2024
🤝 A done deal
Sports Business
The GIST and Parity announce groundbreaking partnership for athlete-driven content
April 26, 2024
Let’s get personal. The GIST is joining forces with dedicated women’s sports marketing and sponsorship platform Parity to launch our new Athlete Roster offering, which will integrate athlete talent into branded content shared between our platforms. The first-of-its kind partnership allows both companies to uplift women athletes in a brand new way.
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The GIST of It Podcast
Ep #364

A PWHL playoff preview, the WNBA’s growing pains & an interview with LA Sparks rookie Cameron Brink

May 07, 2024
Listen on Apple MusicListen on Spotify
A PWHL playoff preview, the WNBA’s growing pains & an interview with LA Sparks rookie Cameron Brink

Happy First Tuesday in May!

Today’s episode of The GIST of It is downright hoop-tastic, as co-hosts Ellen Hyslop and Steph Rotz go all in on the WNBA. First, the gals dive into the preseason problems plaguing the league, specifically broadcasting issues that resulted in a fan live streaming a preseason Chicago Sky vs. Minnesota Lynx game for 2M (!!!) viewers. Thankfully, the W is already making adjustments with their biggest season ever scheduled to tip off in exactly one week.

Then get ready for a sweet treat in part two, as El sits down with WNBA rookie Cameron Brink to discuss her partnership with New Balance as well as her transition from a dominant collegiate career at Stanford to the new kid on the block with the LA Sparks.

Big shout out to Aflac for supporting today’s episode! Just like The GIST tackles the gap in women’s sports coverage, Aflac closes the gap that health insurance leaves behind. Learn more at aflac.com/thegist.

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👊 Blazing a trail
A closer look at AANHPI athletes and their impact on the sports landscape
From the baseball diamond to the boardroom and everywhere in between, members of the AANHPI community are leaving their mark on the sports world.
May 05, 2024
🥎 Nothin’ soft about it
Blockbuster matchups headline the last weekend of NCAA softball’s regular season
🥎
It’s the last weekend of the regular season, and the season titles are still up for grabs in three stacked Power Five conferences.
May 03, 2024
🏀 Smells like team spirit
Indiana Pacers clinch their first Eastern Conference semis berth since 2014, will face NY Knicks
🏀
The first round of the NBA Playoffs is nearly done, but the drama isn’t letting up yet even as the first conference semis tip off.
May 03, 2024
💰 The blueprint
Ally CMO Andrea Brimmer shares 50/50 Pledge updates
Tomorrow marks the two-year anniversary of Ally’s 50/50 Pledge, which aims to close the gender gap in sports advertising with an equal spend on women’s and men’s sports. The GIST checked in with Ally CMO Andrea Brimmer last week to commemorate the milestone and discuss where the brand hopes to expand next.
May 03, 2024
📺 Stick to the Scripps
Scripps Sports president Brian Lawlor discusses the company’s strategy for women’s sports
Broadcaster Scripps is a relative newcomer to the women’s sports space, but has already seen significant wins by investing in local markets and the emerging women’s sports sector. Scripps Sports president Brian Lawlor spoke with The GIST last month about what’s been working for the thriving platform.
May 03, 2024
🏆 Confetti cannons, loaded
NCAA men’s volleyball, beach volleyball, and tennis launch their national championships this weekend
’Ship season is back, back again. Here’s the lowdown on this weekend’s hardware-hoisting:
May 03, 2024
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