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⚽ On to the next one⚽ On to the next one
No. 5 USWNT and No. 8 CanWNT clinch quarter-final berths at Paris Olympics
⚽
It came down to the final whistle, and now the Olympic women’s soccer quarter-finals (QF) are officially set, with eight of the 12 teams advancing to the knockouts.
July 31, 2024
⚽ What a day to have a day⚽ What a day to have a day
Women’s soccer kicks off chaotic group stage finale at Paris Olympics
⚽
By the end of the day, we’ll know who’s joining No. 1 Spain and the No. 5 USWNT in the women’s soccer knockout round, with six spots left and six stellar group stage finale games on deck beginning today at 11 a.m. ET. Let’s kick it.
July 30, 2024
🤸  Pommel to the medal🤸  Pommel to the medal
U.S. men’s gymnastics clinches bronze at Paris Olympics team final
🤸
Team USA gymnastics is bringing the party in Paris, with the men’s squad finally ending a 16-year medal drought and the women favored to take the team final in just a few hours. Let’s flip to it.
July 30, 2024
🇨🇦⚽ Not done yet🇨🇦⚽ Not done yet
No. 8 CanWNT formally appeal six-point deduction at Paris Olympics
⚽
Yesterday, No. 8 CanWNT formally appealed the six-point deduction handed down by FIFA in the wake of their ongoing drone scandal. A resolution could be imminent as the case is fast-tracked before group stage games conclude…tomorrow. Buckle up.
July 30, 2024
🤸 Joy, rediscovered🤸 Joy, rediscovered
U.S. women’s gymnastics wins gold at Paris Olympics team final
🤸
Three years after devastation at the Tokyo Olympics, U.S. women’s gymnastics completed their “Redemption Tour” yesterday, winning gold in the team final in front of a star-studded crowd. Found out, indeed.
July 30, 2024
🥇 Throwing a hat in the ring(s)🥇 Throwing a hat in the ring(s)
SponsorUnited report provides insight into Olympic sponsorship
With Paris 2024 in full force, sponsor insight platform SponsorUnited published a study last week on how brands are activating around Paris 2024 and what marketers can learn for the next Games.
July 29, 2024
👟 Been there, done that👟 Been there, done that
Nike shares landmark wins from longtime WNBA partnership
🏀
While there’s been a lot of talk about new WNBA brand partners, there’s something to be said for OG league sponsors — like Nike. The athleticwear giant recently celebrated over 25 years with the W, so let’s take a look at some of Nike’s most recent women’s hoops wins.
July 29, 2024
⚽ Keep on survivin’⚽ Keep on survivin’
No. 8 CanWNT pushes through spying scandal, defeats No. 2 France to keep quarter-final hopes alive
⚽
From No. 12 Australia and No. 64 Zambia’s 11-goal showdown to No. 1 Spain’s last-minute win over No. 36 Nigeria, yesterday’s six group stage games more than delivered — but No. 8 CanWNT’s ongoing drone scandal continues to cast a cloud over the thrilling tourney.
July 28, 2024
🤸 So ready for it🤸 So ready for it
Simone Biles dazzles in Olympic return, fights through injury during qualifiers
🤸
Thanks to dominant performances from seven-time Olympic medalist Simone Biles (even through injury) and reigning all-around champ Sunisa Lee, Team USA women’s gymnastics leads all countries after yesterday’s team qualification.
July 28, 2024
📊 A (data) set shot📊 A (data) set shot
Relo Metrics shares data insights on the value of WNBA sponsorship
🏀
Ever wonder how much exposure a half-court logo gets? That’s where Relo Metrics — a firm that uses AI to measure sports marketing efficacy — steps in. Last week, Relo spoke with The GIST to share exclusive WNBA insights from its proprietary software that tracks brand exposure.
July 26, 2024
🥎 The background🥎 The background
Everything you need to know about AU Softball 2024
🥎
Hope you have some extra screens at the ready — not only is today the Paris Olympics Opening Ceremony, it’s also the start of the fifth annual Athletes Unlimited (AU) softball season.
July 26, 2024
✨ She’s all that✨ She’s all that
Athleta activates around inspirational Olympic athletes to win over Gen Alpha
Women-centric athleisure brand Athleta is leaning further into its brand identity with its long-running Power of She campaign. In its current form, the messaging has crystallized into centering inspirational Olympic and Paralympic women athletes as brand ambassadors, giving Gen Alpha consumers something to aspire to.
July 26, 2024
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