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🥎 It just means more (wins)🥎 It just means more (wins)
SEC teams dominate the first two weeks of collegiate softball season
🥎
The road to the Women's College World Series runs through the Southeast
February 19, 2025
💪 Know your worth💪 Know your worth
Three Black women athletes whose advocacy is changing and saving lives
Where would we be without Black women, and in particular, Black women athletes? From the WNBA’s fight for social justice to gymnast Simone Biles’ radical candor regarding her mental health, Black women have been confronting the most pressing issues in our society for…well, ever. To celebrate and honor that strength, here’s how three iconic Black women athletes are changing the world from the stage to the track to the pool, and beyond.
February 18, 2025
🏒 Fight night🏒 Fight night
Team USA and Canada to meet in 4 Nations Face-Off finale
🏒
Drop the gloves because Team Canada and Team USA meet for the 4 Nations Face-Off championship game tomorrow at 8 p.m. ET, a highly anticipated rematch of their feisty round robin tilt. As a refresher, the victor earns bragging rights as winner of the NHL’s inaugural 4 Nations tourney (a replacement for the league’s All-Star break), but the stakes are ultra-high in this storied hockey rivalry. No wonder ticket prices are soaring — it doesn’t get better than this.
February 18, 2025
🏀 Can’t stop, won’t stop🏀 Can’t stop, won’t stop
Unrivaled’s thrilling 1-on-1 tournament finale is set
🏀
Ready the crown because one Unrivaled athlete is about to be $200K richer, with the semis and final of the exhilarating 1-on-1 tournament tipping off tonight at 7:30 p.m. ET. Let’s bounce to it.
February 14, 2025
😡 Women’s basketball star Sedona Prince accused of relationship violence😡 Women’s basketball star Sedona Prince accused of relationship violence
Women’s basketball star Sedona Prince accused of relationship violence
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At least four former partners claim the star sexually and physically abused them.
February 14, 2025
⚽ A fresh start⚽ A fresh start
NJ/NY Gotham FC’s Dove sponsorship illustrates how success energizes NWSL fans and sponsors
⚽
Yesterday, NJ/NY Gotham FC inked a multiyear deal with Dove that includes a back-of-jersey sponsorship, reportedly breaking the NWSL’s $500K record for a back-of-jersey logo deal. After years of low turnout, the NYC–adjacent NWSL team has finally been able to take advantage of being in the biggest metro area thanks to big-name signings and on-field success.
February 14, 2025
⛳ Raising the par⛳ Raising the par
Saudi Arabia’s PIF deepens its golf influence with latest sponsorship
⛳
Saudi Arabia’s Public Investment Fund (PIF) is stepping up its golf investment on the women’s side. The PIF was announced yesterday as the new title partner of the Saudi Ladies International event, which will feature a $5M prize pool — one of the largest in women’s pro golf outside of the LPGA’s five majors and a few other LPGA Tour events.
February 14, 2025
😡 We thought it was about protecting women’s sports?😡 We thought it was about protecting women’s sports?
Trump administration says Title IX doesn’t apply to future NIL payments from universities
The guideline means schools won't be required to pay a dime of NIL money to women athletes in the wake of the House v. NCAA settlement
February 14, 2025
🏀 Starstruck🏀 Starstruck
Upsets and narrow saves dominate midweek women’s hoops storylines
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Several top-25 women’s hoops teams suffered upsets last night, while others squeaked by with last-minute saves. In other words, it was women’s hoops at its finest.
February 14, 2025
🥎 Nothing soft about it🥎 Nothing soft about it
What we learned from week one of the softball season
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The NCAA softball landscape has long been dominated by the same teams, with Oklahoma winning the last four titles and just 13 different squads claiming trophies since 1982. But if Week 1 is any indication, we just might be seeing an increase in parity. Here’s who’s knocking it out of the park with the first few games done and dusted.
February 12, 2025
🏀 A matchup worthy of Hollywood🏀 A matchup worthy of Hollywood
No. 1 UCLA and No. 6 USC meet for the first time this season in a rivalry clash
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Did somebody say rivalry? One of the season’s most anticipated matchups goes down tomorrow at 10 p.m. ET as No. 1 UCLA takes on crosstown rival No. 6 USC on Peacock.
February 12, 2025
🎵 Hitting the high notes🎵 Hitting the high notes
Super Bowl spotlights growing connection between music and women’s sports
In the wake of Super Bowl Sunday, the symbiotic relationship between sports and music has become more evident than ever as it continues to create opportunities to reach new fans. Here are a few examples of how brands have utilized the connection between these two industries.
February 12, 2025
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