Women’s sports are the moment, but they’re more than a temporary zeitgeist. Women athletes are being centered in pop culture beyond just being athletes — they’re becoming beacons with sway in fashion and lifestyle trends, something streetwear and high fashion brands should try to capitalize on.

If you thought last week’s 4 Nations Face-Off was fun, then feast your eyes on Washington Capitals captain Alex Ovechkin, who’s now just 13 goals away from breaking the NHL’s all-time career goals record, a mark long held by Wayne “The Great One” Gretzky. History is happening.

On the line? Regular-season titles and seeding for next week’s conference tourneys.

Ducking amazing.

Last Wednesday, Prime Video announced the March 6th premiere date of For The Win, the docuseries covering the 2024 NWSL playoffs. While sports documentaries have been a mainstay in men’s sports for years, women’s soccer is now getting movie star treatment as media companies and brands recognize the market interest in covering the pitch.

It’s no secret that the NBA has been losing viewership in recent years, something the league has often sought to address with creative and successful solutions inspired by women’s basketball. These learnings could lead to increased collaboration between men’s and women’s hoops, including a shift in how the men’s game interacts with the women’s.

The stardom of UConn women’s basketball sensation Paige Bueckers has continuously risen throughout her college career, culminating in what could be her most successful (and profitable) season yet.

Political tension? Check. Glove dropping? Check. Moments that made you cry? Check. The NHL’s innovative 4 Nations Face-Off tournament had it all, with Canada defeating Team USA to win the inaugural trophy in dramatic fashion last night. Here’s how it went down.

Balling so hard

A glow-up for the ages

The NWSL kicked off an expansive content partnership with youth sports media brand Overtime yesterday, marking the Gen Z–driven company’s first deal with a pro women’s league. By partnering with the popular social media brand, the NWSL will be able to meet younger soccer fans where they are and cultivate new fandom within the next generation.

Who's hot (and who's not) in women's hoops this week?