On Thursday, the University of Alabama launched Yea Alabama, an online NIL entity that allows both fans and sponsors to contribute to the school and its athletes.

While the team dominated WNBA free agency last week, a Thursday report revealed that Liberty star Sabrina Ionescu (pronounced yo-NESS-coo) will drop a signature shoe with Nike in the fall.

The weekend showcase has evolved into an opportunity for the league’s top talent to display their skill and show off their personalities through some friendly competition.

Per a report published yesterday, top players across a wide cross section of sports generated around $1 million each for their sponsors with 2022 social media posts.

The free agents of the WNBA woke up and chose glorious chaos on Wednesday, ringing in free agency with two new superteams and a whole lot of drama.

Love him or hate him, there’s no denying recently retired (again) quarterback Tom Brady is the greatest of all time.

On Wednesday, the WNBA, NBA and NBA G League booked Starry as their official North American soda, weeks after PepsiCo launched the lemon-lime flavored beverage.

Before the Super Bowl comes the Pro Bowl.

To no one’s surprise, Alabama and Georgia inked the best early recruiting classes with enough five-star athletes to create their own solar systems.

Our favorite SNL monologuer Michael B. Jordan’s HBCU Legacy Classic is on tap, along with epic women’s showdowns and six Top 25 men’s matchups on Saturday alone.

According to a Boston Globe report, Stone, who’s helmed the Crimson for 26 seasons, engages in toxic behaviors that have created “a culture of complete fear.”

Two of the top head coaching (HC) candidates are officially off the market: Former Super Bowl champ Sean Payton is heading west to helm the Denver Broncos, and the Houston Texans tapped DeMeco Ryans as their next HC.