Commerce behemoth Amazon is expanding its recent NWSL media rights deal through a multiyear partnership with the league that involves Amazon Prime and Amazon Web Services (AWS). Additionally, the deal makes Amazon the exclusive retail partner of the NWSL and an official licensee.

A new report by EDO — a marketing platform that measures the effectiveness of TV ads — offers metrics about 2023’s women’s sports viewership. It shares meaningful insight on ad engagement trends in sports like tennis and basketball, with data supporting the marketability case for rising stars like Coco Gauff and Caitlin Clark.

Canadian Tire (CTC) is leveraging its unparalleled brand power to become a changemaker in Canadian women’s sports sponsorship. CTC’s AVP of Community Impact & Sport Partnerships Ashley Curran recently spoke with The GIST about the company’s efforts to transform the women’s sports landscape in Canada through its Women’s Sport Initiative.

Eight women’s squads booked March Madness tickets in this weekend’s jaw-dropping conference tourney finals, even as injuries continued piling up.

Winter sports’ first national champs were crowned this weekend, with more coming down the pipe at breakneck speed.

The No. 2 USWNT won the inaugural Concacaf W Gold Cup in front of a sold-out 30K person crowd last night, defeating No. 11 Brazil 1–0 — a much-needed trophy as this transitioning U.S. team begins to find their footing with the Paris Olympics just four months away.

The Women’s Super League (WSL) is enjoying a 43% attendance boost YoY, with Arsenal leading the way in proving that the league deserves a bigger stage. While popularity and crowd sizes do vary among clubs, the overall numbers show upward trends across the board.

Less than two weeks into the new F1 season and the grid is already jam-packed with controversy amid the continued fallout from an investigation into allegations of “inappropriate behavior” against Red Bull team principal Christian Horner.

24 Hour Fitness is bulking up its existing NWSL ties. After renewing and expanding its year-long sponsorship of San Diego Wave FC last month, the gym brand signed a multiyear deal yesterday to become a founding level partner of Angel City FC.

As you heard on yesterday’s episode of The GIST of It, conference tournament tension will reach a fever pitch as squads scramble for automatic bids to March Madness this weekend. A whopping 32 conferences are currently duking it out, but three in particular are must-see TV.

As the UK further invests in expanding its women’s soccer footprint, governmental agency UK Sport shared its ambitions to host the country’s first-ever FIFA Women’s World Cup (WWC) in the 2030s.

On the field, in the broadcast booth, at the bargaining table — here’s to the women who are changing the game.