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⚽ Primed for success⚽ Primed for success
NWSL expands use of Amazon’s suite of services with extensive multiyear partnership
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Commerce behemoth Amazon is expanding its recent NWSL media rights deal through a multiyear partnership with the league that involves Amazon Prime and Amazon Web Services (AWS). Additionally, the deal makes Amazon the exclusive retail partner of the NWSL and an official licensee.
March 13, 2024
📈 She’s got next📈 She’s got next
New data explores advertising trends for women’s sports in 2023
A new report by EDO — a marketing platform that measures the effectiveness of TV ads — offers metrics about 2023’s women’s sports viewership. It shares meaningful insight on ad engagement trends in sports like tennis and basketball, with data supporting the marketability case for rising stars like Coco Gauff and Caitlin Clark.
March 13, 2024
📈 Driving women’s sports forward📈 Driving women’s sports forward
Canadian Tire shares results of Women’s Sports Initiative after one year
Canadian Tire (CTC) is leveraging its unparalleled brand power to become a changemaker in Canadian women’s sports sponsorship. CTC’s AVP of Community Impact & Sport Partnerships Ashley Curran recently spoke with The GIST about the company’s efforts to transform the women’s sports landscape in Canada through its Women’s Sport Initiative.
March 11, 2024
🏀 Rough and tumble🏀 Rough and tumble
The ACC, Big Ten, Pac-12, and SEC crowned their NCAA women’s basketball conference tournament champions yesterday
🏀
Eight women’s squads booked March Madness tickets in this weekend’s jaw-dropping conference tourney finals, even as injuries continued piling up.
March 11, 2024
🏆 Make way for the comeback kids🏆 Make way for the comeback kids
Colorado wins NCAA Skiing Championships, Arkansas and Texas Tech take indoor track & field titles
🏒🏃‍♀️⛷️
Winter sports’ first national champs were crowned this weekend, with more coming down the pipe at breakneck speed.
March 11, 2024
⚽ Throw it in the bag⚽ Throw it in the bag
No. 2 USWNT win inaugural Concacaf W Gold Cup
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The No. 2 USWNT won the inaugural Concacaf W Gold Cup in front of a sold-out 30K person crowd last night, defeating No. 11 Brazil 1–0 — a much-needed trophy as this transitioning U.S. team begins to find their footing with the Paris Olympics just four months away.
March 11, 2024
🏟️ Elevate her pitch🏟️ Elevate her pitch
WSL attendance is on the rise as clubs continue to break records
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The Women’s Super League (WSL) is enjoying a 43% attendance boost YoY, with Arsenal leading the way in proving that the league deserves a bigger stage. While popularity and crowd sizes do vary among clubs, the overall numbers show upward trends across the board.
March 11, 2024
🏎️ Pressing the brakes🏎️ Pressing the brakes
What we know about the F1 investigation into Red Bull team principal Christian Horner
🏎️
Less than two weeks into the new F1 season and the grid is already jam-packed with controversy amid the continued fallout from an investigation into allegations of “inappropriate behavior” against Red Bull team principal Christian Horner.
March 08, 2024
⚽ 24K magic⚽ 24K magic
24 Hour Fitness becomes founding partner of Angel City FC through multiyear deal
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24 Hour Fitness is bulking up its existing NWSL ties. After renewing and expanding its year-long sponsorship of San Diego Wave FC last month, the gym brand signed a multiyear deal yesterday to become a founding level partner of Angel City FC.
March 08, 2024
🏆 Knives out🏆 Knives out
NCAA women’s basketball conference tournaments heat up this weekend
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As you heard on yesterday’s episode of The GIST of It, conference tournament tension will reach a fever pitch as squads scramble for automatic bids to March Madness this weekend. A whopping 32 conferences are currently duking it out, but three in particular are must-see TV.
March 08, 2024
🏆 Fancy a cuppa?🏆 Fancy a cuppa?
UK expresses interest in hosting FIFA Women’s World Cup in the 2030s
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As the UK further invests in expanding its women’s soccer footprint, governmental agency UK Sport shared its ambitions to host the country’s first-ever FIFA Women’s World Cup (WWC) in the 2030s.
March 08, 2024
💪 Put ’em in, coach💪 Put ’em in, coach
Raising the bar on International Women’s Day
On the field, in the broadcast booth, at the bargaining table — here’s to the women who are changing the game.
March 08, 2024
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