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⚙️ How it works⚙️ How it works
Everything you need to know about the 2025 WNBA season
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That’s right, the WNBA season tips off tonight. Enough said — let’s hoop right to it.
May 16, 2025
🏀 No sleep till Brooklyn🏀 No sleep till Brooklyn
Who are the Boston Celtics in the wake of Jayson Tatum’s injury?
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Believe it or not, it’s nearly time for the conference finals with two tickets already punched by the Indiana Pacers and Minnesota Timberwolves. That said, there are still some lingering questions keeping us up at night. Forget counting sheep — let’s dig in.
May 16, 2025
🚗 Feeling testy🚗 Feeling testy
WNBA and CarMax benefit from free early-season content offerings
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Yesterday, the WNBA announced that partner CarMax activated its Tip-Off Test Drive promotion once again, meaning fans can catch the beginning of the season on WNBA League Pass for free. Sponsoring exclusive, free content is a fantastic way to rev up positive brand association, which is especially key in a space where consumers reward their favorite sponsors.
May 16, 2025
🏀 Coast to coast🏀 Coast to coast
Sports Innovation Lab shares data insights on WNBA fans
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With the WNBA season tipping off tomorrow, we’re seeing an increase in aspirational companies choosing to partner with the W. And according to the latest data insights from Sports Innovation Lab (SIL), there’s a reason why brands like Fenty Beauty are choosing the WNBA, especially teams like the NY Liberty and Golden State Valkyries.
May 16, 2025
🏒 Just a little stitious🏒 Just a little stitious
The NHL Playoffs prove some curses are just too iconic to break
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You already know making a pro hockey playoff bracket can be hard and unpredictable, but some playoff trends are starting to resurface, like the Toronto Maple Leafs’ postseason struggles and the Presidents’ Trophy curse.
May 16, 2025
⛸️ Meet Patrick Chan⛸️ Meet Patrick Chan
Inside the Lines with A.J. Andrews and Patrick Chan
We’re back with part two of our Inside the Lines series: a candid conversation with Canadian figure skating icon and three-time Olympic medalist Patrick Chan on “Navigating High-Stakes Moments.”
May 13, 2025
🏒 Ice and spice and everything nice🏒 Ice and spice and everything nice
Montréal Victoire win marathon Game 2 to even series with Ottawa Charge
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No sophomore slump here. The second-ever PWHL postseason has been absolute fire. We’re smackdab in the middle of the best-of-five semifinals — and both series have been icy and spicy.
May 12, 2025
🏒 It’s giving whiplash🏒 It’s giving whiplash
Dallas Stars down Winnipeg Jets 5–2, take 2-1 series lead in Round 2
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Last but not least, Round 2 of the Stanley Cup Playoffs rage on, bringing down-to-the-wire tilts everywhere you look. Postseason hockey is simply unmatched.
May 12, 2025
🏀 A tale of two cities🏀 A tale of two cities
Top-seeded Cleveland Cavaliers on brink of elimination as second-round action continues
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While the remaining NBA playoff teams are locked in second-round battles, the league’s worst squads are eyeing the ping pong balls that’ll decide their draft fate. That’s right, in addition to the high-stakes hoopla, tonight’s the Cooper Flagg sweepstakes NBA Draft Lottery at 7 p.m. ET. In the meantime, here’s the latest from a wild weekend on the hardwood.
May 12, 2025
💧 A little Unwell💧 A little Unwell
Alex Cooper’s Unwell breaks onto NWSL pitch amid rise in non-alcoholic beverages sponsorships
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Last Friday, the NWSL and Alex Cooper’s Unwell — the league’s new hydration partner — announced Unwell FC, an interactive fan program at select NWSL games this season. This follows the trend of beverage brands getting into women’s sports sponsorships, something marketers should lean into as they look for creative ways to stand out.
May 12, 2025
💄 Beauty and the billionaire💄 Beauty and the billionaire
Fenty Beauty enters NY Liberty sponsorship as celeb entrepreneurs turn to women’s sports
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On Wednesday, the NY Liberty announced a partnership with Rihanna’s billion-dollar Fenty Beauty empire. The collab is the latest example of a popular, celeb-driven brand carefully curating its sports sponsorships, namely by working with teams and athletes that have prestige and influence.
May 09, 2025
🏒 Pumpin’ up the volume, breakin’ down to the beat🏒 Pumpin’ up the volume, breakin’ down to the beat
Game 1s in the books as the puck drops on the PWHL’s second-ever postseason
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Forget the yellow brick road, it’s time to skip skate down the Walter Cup freeway as the PWHL’s second-ever postseason hits the ice. Both Game 1s are already in the books, but these feisty best-of-five semis are just beginning.
May 09, 2025
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