With the move, the Colorado distillery follows a trend of alcoholic beverage companies investing extensively in women’s sports.

Deep Blue Sports and Entertainment — a new agency dedicated to amplifying women’s sports — announced a groundbreaking partnership with retired WNBA legend Sue Bird on Monday.

Thanks to the shifting landscape of college sports, Monday’s natty marked the end of two eras: the four-team CFP and Pac-12 football.

It’s been eight days since the puck dropped for the first-ever PWHL game, and in that span, the league has broken the attendance record for pro women’s hockey — twice — and seen viewership numbers in the millions.

With conference play in full swing, the fight for standings supremacy upped the ante in this weekend’s jam-packed schedule, especially on the men’s court: A whopping seven ranked squads fell to unranked opponents, bringing heat to the dead of winter.

The season’s first big meet — this weekend’s four-session, Mean Girls–themed Super 16 — is officially in the (burn) books, and it served dominance…and disappointment.

While playoff contenders look ahead to next weekend’s postseason kick off, the next few days will likely be focused on the teams who didn’t make the cut.

The NFL regular-season finale brought shocking spoilers, unfortunate injuries, and, at long last, the setting of the 14-team playoff field.

After a wild NCAA football season, the No. 1 Michigan Wolverines and No. 2 Washington Huskies will face off in the College Football Playoff (CFP) National Championship (aka the college Super Bowl) at 7:30 p.m. ET.

The men’s and women’s MAC Hermann Trophy winners, aka soccer’s MVPs, will be announced tonight at 7:30 p.m. ET.

Seventeen weeks and countless controversial calls later, it all comes down to this: the NFL’s five remaining playoff spots (plus all-important seeding) will be decided over the next two days of final regular-season action.

You don’t have to wait until this summer’s Paris Olympics to catch world-class gymnastics — the collegiate women’s season hits the mat this weekend.