Research shows that reach continues to be a problem for women's sports marketing
Research shows that reach continues to be a problem for women's sports marketing
Tech research firm Sports Innovation Lab (SIL) released a 41-page report yesterday offering optimal, research-backed methods for investing in women’s sports.
October 18, 2023
NCAA president Charlie Baker asks Congress to affirm that student-athletes are not school employees
NCAA president Charlie Baker asks Congress to affirm that student-athletes are not school employees
Yesterday, NCAA president Charlie Baker tried a new strategy: He asked Congress to affirm that student-athletes (SAs) are not school employees, a move that would help keep regulation under the NCAA’s umbrella, instead of the judicial system’s.
October 18, 2023
Two weeks to go until the ITA National Fall Championships
Two weeks to go until the ITA National Fall Championships
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The peak of fall tennis — the ITA National Fall Championships — begins in exactly two weeks, which means players are frantically trying to win their ITA Regionals (aka the main route to the tourney) right now.
October 18, 2023
Iowa Hawkeyes bring in record-breaking crowd at outdoor women's basketball game
Iowa Hawkeyes bring in record-breaking crowd at outdoor women's basketball game
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Basketball season doesn’t start partying for three more weeks, but the Iowa Hawkeyes are celebrating early with a record-breaking crowd at their Crossover at Kinnick event.
October 16, 2023
WNBA Finals by the numbers
WNBA Finals by the numbers
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Jonquel Jones isn’t the only one doing numbers during the WNBA Finals — the Liberty, Aces, and the league as a whole are breaking records left and right in yet another season of firsts.
October 16, 2023
Washington quarterback Michael Penix Jr. becomes Heisman Trophy favorite
Washington quarterback Michael Penix Jr. becomes Heisman Trophy favorite
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With every jaw-dropping win, the Heisman Trophy race grows clearer, and this weekend’s chaos saw one superstar emerge as the talk of the town — and the favorite to become the Heisman House’s newest resident.
October 16, 2023
The NCAA football polls shakes up once again
The NCAA football polls shakes up once again
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Heisman hopefuls weren't the only ones fighting for their football lives this weekend: Between four Top-25 upsets by unranked foes and three undefeated seasons down the drain, Division I served up plenty of blockbuster action on Saturday.
October 16, 2023
The pros and cons of NBA-WNBA ownership models
The pros and cons of NBA-WNBA ownership models
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As the WNBA expands its domain, Front Office Sports explored how opinions are split on the optimal franchise ownership model: Is it better to be co-owned with an NBA team or to fly solo?
October 16, 2023
The NY Liberty staves off elimination in the WNBA finals
The NY Liberty staves off elimination in the WNBA finals
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Put those brooms away because the No. 2 NY Liberty staved off a WNBA Finals sweep yesterday, taking Game 3 87–73 over the No. 1 Las Vegas Aces.
October 16, 2023
Celebrating LGBTQIA+ History Month
Celebrating LGBTQIA+ History Month
October is LGBTQIA+ History Month, so today we’re digging into the origins of this commemorative month, the athletes who’ve broken cis-heteronormative barriers, and the work still to do.
October 15, 2023
The contenders for the 2023 NCAA men's hockey season
The contenders for the 2023 NCAA men's hockey season
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Taking their cues from the pros (in scheduling only, we hope), the men’s hockey season began last weekend with a mix of exhibition games and official regular-season matchups.
October 13, 2023
Chaos incoming for NWSL Decision Day
Chaos incoming for NWSL Decision Day
This Sunday, eight teams will battle for four remaining playoff spots in the NWSL’s first-ever Decision Day, featuring six simultaneous games, all of which come with postseason implications.
October 13, 2023