PHF: Partners in strategic development
The GIST: The PHF (formerly NWHL) is on a power play. The women’s hockey league announced a strategic development partnership with marketing agency Octagon on Tuesday, and the parties have a wide range of plans.
March 16, 2022
Olympics: The silver lining
The GIST: Team USA women’s hockey came up just short in their quest for repeat gold, losing 3–2 to our Northern neighbors early this morning. This one stings.
February 17, 2022