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🏒 Pick-up sticks🏒 Pick-up sticks
PWHL shares Takeover Tour wins that prove women’s sports should activate out-of-market
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The PWHL shared wins from its first-ever Takeover Tour today, which saw all six teams play games at nine different exhibition sites across the U.S. and Canada. Not only was this a brilliant strategy to market test in potential PWHL cities, but the tour spurred engagement and allowed the league to reach new hockey fans.
April 11, 2025
🏒 Drop the puck🏒 Drop the puck
Everything you need to know about the 2025 IIHF Women’s World Championship
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If you thought February’s 4 Nations Face-Off was feisty, buckle up — the 24th IIHF Women’s World Championship begins from Czechia today, with the globe’s 10 best women’s national hockey teams in action in the game’s top tourney. So while PWHL teams are on break until the end of the month, some spicy international rivalries are about to take the ice. Pass the milk.
April 09, 2025
✨ Tunnel vision✨ Tunnel vision
PWHL and Greenfly partnership illustrates marketing opportunity in tunnel walks
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Since the beginning, the PWHL has been intentional in its development, from signing a CBA before the puck dropped to nabbing early broadcast and founding partners. One of those decisions — a deal with software company Greenfly — has provided insight into how athlete engagement behaviors can shape sponsorship, especially amid the growth opportunity of tunnel walks.
April 09, 2025
🏒 Sound the alarm🏒 Sound the alarm
Washington Capitals captain Alex Ovechkin notches 895th career goal, breaking Wayne Gretzky’s all-time NHL scoring record
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The GR8 Chase is over — Washington Capitals captain Alex Ovechkin scored his 895th career goal in yesterday’s 4–1 loss to the NY Islanders, making him the top goal scorer in NHL history. Here’s a look at the historic hockey moment, by the numbers.
April 07, 2025
🏒 The countdown is on🏒 The countdown is on
Washington Capitals captain Alex Ovechkin is 13 goals away from breaking Wayne Gretzky’s all-time goals record
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If you thought last week’s 4 Nations Face-Off was fun, then feast your eyes on Washington Capitals captain Alex Ovechkin, who’s now just 13 goals away from breaking the NHL’s all-time career goals record, a mark long held by Wayne “The Great One” Gretzky. History is happening.
February 24, 2025
🏒 A campaign for the best game you can name🏒 A campaign for the best game you can name
Canada tops Team USA in overtime to win inaugural 4 Nations Face-Off
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Political tension? Check. Glove dropping? Check. Moments that made you cry? Check. The NHL’s innovative 4 Nations Face-Off tournament had it all, with Canada defeating Team USA to win the inaugural trophy in dramatic fashion last night. Here’s how it went down.
February 21, 2025
🏒 Fight night🏒 Fight night
Team USA and Canada to meet in 4 Nations Face-Off finale
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Drop the gloves because Team Canada and Team USA meet for the 4 Nations Face-Off championship game tomorrow at 8 p.m. ET, a highly anticipated rematch of their feisty round robin tilt. As a refresher, the victor earns bragging rights as winner of the NHL’s inaugural 4 Nations tourney (a replacement for the league’s All-Star break), but the stakes are ultra-high in this storied hockey rivalry. No wonder ticket prices are soaring — it doesn’t get better than this.
February 18, 2025
🏒 Icy and spicy🏒 Icy and spicy
Everything you need to know about the 4 Nations Face-Off
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It’s been nearly a decade, but the world’s best men’s hockey players are finally taking center ice in international competition, ready to represent their respective home countries at the NHL’s highly anticipated 4 Nations Face-Off.
February 12, 2025
🏒 Ice ice baby🏒 Ice ice baby
Canada and the USA ready to face off as the Rivalry Series returns
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The PWHL is on international break, but that doesn’t mean you can’t get your women’s hockey fix. The Rivalry Series — aka the spicy, icy five-game showdown between the Canadian and American national teams — is back on the ice. Drop that puck.
February 05, 2025
🏒 A full house🏒 A full house
PWHL sees attendance growth in Canadian and neutral site games
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A new report from Front Office Sports revealed that PWHL attendance has risen about 30% thus far compared to last year’s average, but the gains aren’t being felt everywhere. While neutral site and Canadian games have drawn higher-than-average crowds, U.S. attendance remains flat YoY, which could have ramifications on the PWHL’s expansion plans south of the border.
January 27, 2025
🏒 Testing, testing🏒 Testing, testing
PWHL Takeover Tour could offer brands similar opportunities to the WNBA’s Canadian games
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As discussed on yesterday’s episode of The GIST of It, the PWHL’s nine-city Takeover Tour is only three stops in, but there’s already plenty of discussion on where the league will establish its first two expansion franchises later this year.
January 15, 2025
🏒 Ice, Ice, baby🏒 Ice, Ice, baby
Checking in on the top teams in men’s and women’s hockey
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With just under two months remaining in the regular season, it’s time to check in on the college hockey scene. Two Big Ten teams sit atop the men’s and women’s rankings, but some of the usual suspects are close behind.
January 06, 2025
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