No company is too small to strike a name, image and likeness (NIL) deal, local car dealerships included.

Digital currency exchange FTX filed for Chapter 11 bankruptcy on Friday, leaving several high-profile athletes and sports organizations without funds from their sponsorship deals with the platform.

Host nation Qatar’s many human rights abuses are being buried by the excitement for the matches. So before the players take to the pitch, it’s vital to understand the horrific off-field consequences of the tournament. Let’s dig in.

According to a report published yesterday, the streaming giant has been quietly plotting its expansion into live events.

The national governing body for triathlon, USA Triathlon, launched Watch Us Thrive last week, a nonprofit NIL collective focused on scoring funds for the country’s female triathletes and boosting the sport’s popularity.

Sports may be trendier on TikTok than a Negroni sbagliato. In a Thursday interview, the company’s global head of sports Harish Sarma revealed that TikTok is leaning into sports content — and that women’s sports are central to its strategy.

WIPA launched on Wednesday to take advantage of the hype surrounding both pickleball and women’s sports.

The Big 12 Conference is about to score a big payday. According to recent reports, the college sports organization will sign a six-year, $2.28 billion (!!!) extension with broadcasters ESPN and Fox that runs until the 2030-31 season.

To celebrate spooky season, we’ve gathered a few of the most ghoulishly grim ghost stories the sports world has to offer. So prep yourself some potion and settle into the shadows, because these tricky treats are brewing up a whole cauldron of creepy.

After surveying 2.5K Americans this month, the National Research Group (NRG) published a study showcasing the growing appetite for women’s sports and identifying areas for improvement.