💰 Putting the “fun” in fund
Sports fund nearly doubles capital raise as it targets Angel City FC stake
A few months after Angel City FC announced its controlling equity stake sale, a likely contender for club control has emerged — former Milwaukee Bucks owner Marc Lasry’s Avenue Sports Opportunities Fund. Following its October launch, a new Sportico report indicates the fund has already raised $445.1M as it targets rising sports properties like Angel City.
June 14, 2024
🏟️ A title run
Alexis Ohanian outlines award tiers for groundbreaking women’s track invitational
Tech entrepreneur and investor Alexis Ohanian — who co-founded Reddit and is married to Serena Williams — shared further details with Front Office Sports on the 776 Invitational, a pro women’s track and field event offering record prize money.
June 14, 2024
📈 Time to shine
WNBA sees historic viewership, attendance, and sales to begin 2024 season
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Business is booming through the first month of the WNBA’s 2024 season. On yesterday’s episode of The GIST of It, co-host Ellen Hyslop put its early wins into perspective of how long the league has been here and where it’s headed next. Here are a few key metrics released by the league that prove the W has entered a whole new era.
June 12, 2024
⚽ Selling the pitch
Canada’s NSL secures national broadcasting deals with TSN, CBC
The Northern Super League (NSL), Canada's new professional women’s soccer league, is coming in hot. Yesterday, it announced a multiyear media partnership with Bell Media’s TSN/RDS and CBC/Radio-Canada, the nation’s top English and French networks, making the league accessible across Canada in its two official languages.
June 12, 2024
🏅 Golden girls
Team USA 5-on-5 roster includes top WNBA stars, but not Caitlin Clark
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The Team USA Olympic 5-on-5 women’s basketball roster was announced this weekend, and Indiana Fever rookie Caitlin Clark didn’t make the cut. It’s a reality check that despite Clark’s rapid ascent, there’s still levels of the game she’s not quite ready for. And while Clark may have an edge in popularity, this U.S. squad will definitely draw a crowd — and marketing dollars.
June 10, 2024
🏅 A LOVB affair
LOVB employs 75% of USA Volleyball roster for Paris 2024 Olympics
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The U.S.’ Olympic women’s volleyball roster just dropped, and there’s a lot of love for League One Volleyball (LOVB). Nine of the 12 starters and two alternates on Team USA have already signed deals with LOVB Pro, an impressive feat considering the new pro volleyball league won’t begin play until November, well after the Games.
June 07, 2024
🏀 Golden opportunity
New data demonstrates the WNBA’s opportunity value compared to men’s leagues
Sponsorship insight platform SponsorPulse recently published its Sport Team Sponsorship Value Guide, which estimates and ranks the value of NFL, NBA, MLB, NHL, MLS, and WNBA teams’ brand partnerships. While no WNBA team cracks the top 50, the report contains key insights about the league’s potential value.
June 07, 2024
🥎 A league of their own
Athletes Unlimited announces new pro softball league
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June 05, 2024
Good news, softball fans — there’s a new pro league rounding the bases. Athletes Unlimited’s (AU) pro softball arm will now include Athletes Unlimited Softball League (AUSL), a traditional-style softball season set to launch in 2025 that represents a major development for a game that has spent decades building to a sustainable pro league.
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Ep #373

A men’s UEFA Euro 2024 preview and addressing racism in soccer

June 13, 2024
A men’s UEFA Euro 2024 preview and addressing racism in soccer
Content warning: Today’s episode contains mention of racism.

On today’s episode of The GIST of It, we’re going full send into the world of European men’s soccer. Co-hosts Ellen Hyslop and Steph Rotz begin with a preview of the UEFA men’s Euro 2024 before the tourney kicks off this Friday, discussing how it works, the top teams, and the players to watch.

Then in part two, El and Steph detail a harsh reality in the game: The brutal racism players have been subjected to for years. After a 2023 incident involving Brazilian Real Madrid star Vinícius Jr., Spanish courts are finally holding the aggressors accountable.

A big thank you to our friends at Aflac for powering today’s episode! Just like The GIST tackles the gap in women’s sports coverage, Aflac closes the gap that health insurance leaves behind. Learn more at aflac.com/thegist.

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🥒 A bit of a pickle
Texas pickleball ecosystem flourishes amid sports sponsorship gender gap
Everything is bigger in Texas…even pickleball. This weekend, Dallas hosted the CIBC Texas Open, which included both amateurs and Professional Pickleball Association Tour pro players. Last Tuesday, The GIST spoke with Twisted Pickle — a Dallas-based pickleball marketing agency co-owned by Ashlee Erickson Blakley and Suzanne Greever — about the sport’s explosive growth.
June 03, 2024
⚽ Fútbol is life
NWSL leads the way in marketing to Latinx fans in the U.S.
With the popularity of sports like soccer and baseball throughout Latin America, men’s sports leagues like La Liga and MLB are investing heavily in marketing toward Latinx fans in the U.S. It’s also a strategy the NWSL and franchises with sizable Latinx communities like L.A.’s Angel City FC have been in on since the get-go.
June 03, 2024
♻️ A recycle kick
UK survey reveals passion for environmental sustainability among women’s soccer players
As the NWSL considers charter flights, it’s worth noting that private travel in pro sports produces an enormous carbon footprint. As sports become increasingly global and women’s sports secure more resources, a new report from the UK women’s soccer space found that 95% of players think the beautiful game must reduce its carbon footprint.
May 31, 2024
🏀 Baller, shot-caller
Unrivaled offers the highest salary in women’s sports history
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Unrivaled — the 3x3 pro women’s hoops league launched by WNBA stars Breanna Stewart and Napheesa Collier — rolled out some game-changing announcements yesterday. The league confirmed an oversubscribed seed round of all-star investors, which enables Unrivaled to offer a six-figure salary that will be the highest in pro women’s sports league history.
May 31, 2024
⭐ Our Northern Star
Project 8 officially announces six-team Canadian pro women’s soccer league
Project 8 — the company founded by Canadian soccer star Diana Matheson to develop a domestic pro women’s soccer league in Canada — is officially ready for takeoff. Yesterday, Matheson unveiled the new name and branding for the six-team Northern Super League (NSL) with plans for an April 2025 kickoff.
May 29, 2024
👟 The Dream Team
Nike hosts youth coaching conference to address gender gap
Last week, Nike hosted its first-ever Coach The Dream event at its world headquarters in Beaverton, Oregon. The goal was to highlight the impact of coaching on the next generation of athletes and discuss how the sports ecosystem can evolve to keep kids in the game through conscientious coaching, which could lessen the gender gap in youth sports.
May 29, 2024