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💪 Ride of the Valkyries
Sports Business
Golden State WNBA team unveils new team name in brilliant brand rollout
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Newest WNBA franchise Golden State unveiled its team name — the Valkyries — yesterday, just before the season tipped off last night. As the Bay Area team starts to take shape ahead of its debut next year, here’s everything you need to know about its brand rollout.
May 15, 2024
🦘 (Roo)ting for you
Basketball Australia announces sale of majority stake in WNBL
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Basketball Australia (BA) announced plans Monday to sell a majority stake in Australia’s Women’s National Basketball League (WNBL). The sale of the stake — which could be worth at least $13.2M — would give the women’s pro league the tools to level up its game in a way its current governing structure can’t support.
May 15, 2024
👟 Of course she has a shoe
Nike unveils WNBA star A’ja Wilson signature collection, including a signature shoe
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It’s the moment we’ve all been waiting for: Las Vegas Aces superstar A’ja Wilson finally has the big-name shoe deal to match her on-court success. Wilson is officially Nike’s latest signature athlete after the brand announced Wilson’s apparel collection on Saturday. The cherry on top? The collection features her signature kick, the A’One.
May 13, 2024
🏀 She the North
WNBA announces Toronto as the location for its 14th franchise
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The rumors are true — the WNBA is coming to Toronto in 2026. On Friday, CBC’s Shireen Ahmed broke the news, with an official announcement expected on May 23rd. Toronto’s selection marks a major turning point for W: international expansion.
May 13, 2024
🏒 Fill the rink to the brink
PWHL drops playoff puck after record-setting inaugural season
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It’s been a big week for the PWHL as its regular season wraps up, but it’s been an even bigger season for the brand-new league. We’ve never seen anything quite like it in women’s pro sports, so let’s review the league’s many wins as it continues to reshape women’s hockey.
May 10, 2024
💡 The GIST on why we need The GIST
Male journalists continue to show ignorance, disrespect for the WNBA
The WNBA is more popular than ever — which means we’re getting more lame takes from men too ignorant to learn the game. NBA writer Ethan Strauss and The Ringer’s Bill Simmons are the latest male journalists to join the list, but they’re drowned out by a women’s basketball community that’s bigger than ever.
May 10, 2024
📺 All in the (Disney) family
WNBA makes the most of opening night with first-ever Disney+ simulcast
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The WNBA is looking to leverage all available tools to build interest in the game, and that means taking a winning move out of the men’s sports playbook. ESPN announced yesterday that for the first time ever, the WNBA’s opening night doubleheader will be available on Disney+ in addition to streaming on ESPN2 and ESPN+.
May 08, 2024
✨ The Angel Reese Effect
Sports Business
Angel Reese forges path as a cultural icon in women’s sports
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May 08, 2024
The spotlight might be bright on Caitlin Clark, but Chicago Sky rookie Angel Reese is also becoming a cultural force — on Monday, she became the first WNBA rookie to make a Met Gala appearance. Reese is uniquely positioned to become a sports and fashion icon, reflecting a moment where women athletes are appreciated for their marketing and trend-setting potential.
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The GIST of It Podcast
Ep #366

A WNBA season preview

May 14, 2024
Listen on Apple MusicListen on Spotify
A WNBA season preview

Merry WNBA season start!

It’s all hoops, all the time on today’s episode of The GIST of It as co-hosts Ellen Hyslop and Steph Rotz preview everything you need to know before the new WNBA season tips off tonight. From the league’s off-court moves to the teams and players to keep an eye on, El and Steph are here to help you prepare for the most anticipated W season…ever.

Thank you to Aflac for powering today’s episode! Just like The GIST tackles the gap in women’s sports coverage, Aflac closes the gap that health insurance leaves behind. Learn more at aflac.com/thegist.

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🏀 Pass the remote
WNBA pivots to airing on League Pass app despite marquee preseason matchups
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The WNBA saw the Caitlin Clark Effect play out on the court this weekend in a sold-out preseason game between the Indiana Fever and Dallas Wings. But the league’s decision to keep the game — and the popular WNBA Canada preseason game — exclusively available on WNBA League Pass in the U.S. may have been a missed bucket for the league.
May 06, 2024
🎾 Plugged in servers
Microsoft renews its partnership with the Billie Jean King Cup
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On Thursday, the Billie Jean King (BJK) Cup extended its partnership with Microsoft through 2026. It focuses on developing tech solutions for the women’s national team tennis tournament by utilizing the Azure cloud platform, allowing Microsoft to flex its computing muscles in women’s sports amid explosive sector growth.
May 06, 2024
💰 The blueprint
Ally CMO Andrea Brimmer shares 50/50 Pledge updates
Tomorrow marks the two-year anniversary of Ally’s 50/50 Pledge, which aims to close the gender gap in sports advertising with an equal spend on women’s and men’s sports. The GIST checked in with Ally CMO Andrea Brimmer last week to commemorate the milestone and discuss where the brand hopes to expand next.
May 03, 2024
📺 Stick to the Scripps
Scripps Sports president Brian Lawlor discusses the company’s strategy for women’s sports
Broadcaster Scripps is a relative newcomer to the women’s sports space, but has already seen significant wins by investing in local markets and the emerging women’s sports sector. Scripps Sports president Brian Lawlor spoke with The GIST last month about what’s been working for the thriving platform.
May 03, 2024
🏆 Confetti cannons, loaded
NCAA men’s volleyball, beach volleyball, and tennis launch their national championships this weekend
’Ship season is back, back again. Here’s the lowdown on this weekend’s hardware-hoisting:
May 03, 2024
🏏 Move of the century
Cricket Australia reveals 10-year plan to bolster women’s cricket in Australia
After investing millions in women’s soccer and restructuring the WNBL, Australia is turning its attention to women’s cricket. Governing body Cricket Australia (CA) unveiled a 10-year plan yesterday formulated with input from top players on how to grow the game, which includes a goal to boost revenue by $65.3M to reach $79.1M by 2034.
May 01, 2024
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