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A record 1.98M people attended this year's FIFA Women's World CupA record 1.98M people attended this year's FIFA Women's World Cup
A record 1.98M people attended this year's FIFA Women's World Cup
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FIFA Women's World Cup by the numbers
August 23, 2023
Recent survey found that there was more demand than supply for women’s sports merchandiseRecent survey found that there was more demand than supply for women’s sports merchandise
Recent survey found that there was more demand than supply for women’s sports merchandise
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On Monday, the Sports Business Journal (SBJ) and the Wasserman Group released a study highlighting the dearth of women’s sports merch, especially when it comes to soccer.
August 23, 2023
The FIFA Women's World Cup generated $570M in revenueThe FIFA Women's World Cup generated $570M in revenue
The FIFA Women's World Cup generated $570M in revenue
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It’s becoming increasingly obvious that international soccer is for the girls, but brands and investors are still catching up.
August 21, 2023
If Disney sells ESPN, who will scoop them up?If Disney sells ESPN, who will scoop them up?
If Disney sells ESPN, who will scoop them up?
After Disney expressed interest in selling an equity stake in the sports network a month ago, rumors of potential partners have swirled, with brands like Amazon, Google, Apple, and Verizon and even some sports leagues appearing as front-runners.
August 21, 2023
A recent poll reveals that Americans believe that student-athletes should get paidA recent poll reveals that Americans believe that student-athletes should get paid
A recent poll reveals that Americans believe that student-athletes should get paid
That’s the question a joint Sportico and Harris Poll study posed, ultimately revealing that 67% of Americans believe student-athletes should be compensated by their schools, once again bringing up the complex college sports conversation.
August 18, 2023
The global impact of the FIFA Women's World CupThe global impact of the FIFA Women's World Cup
The global impact of the FIFA Women's World Cup
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As the semifinals of the world’s biggest tournament wrap up, we’re looking at its global impact on the women’s game.
August 16, 2023
A diverse group of Chicago women are negotiating to purchase the Chicago Red StarsA diverse group of Chicago women are negotiating to purchase the Chicago Red Stars
A diverse group of Chicago women are negotiating to purchase the Chicago Red Stars
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According to a press release yesterday, a “diverse group of Chicago women business and civic leaders” has negotiated a deal to buy the team from its current owners.
August 16, 2023
An in-depth look at direct to consumer live sportsAn in-depth look at direct to consumer live sports
An in-depth look at direct to consumer live sports
Direct-to-consumer live sports are the way of the future, so let’s take an in-depth look at this new sports television frontier and the different approaches taken by companies and leagues to capitalize on it.
August 14, 2023
How brands and teams approach off-the-field allegationsHow brands and teams approach off-the-field allegations
How brands and teams approach off-the-field allegations
As Manchester United fans continue to protest the potential return of forward Mason Greenwood, the club is delaying its decision on his future until it can talk to its women’s team and sponsors.
August 14, 2023
ESPN enters the betting game on a deal with Penn EntertainmentESPN enters the betting game on a deal with Penn Entertainment
ESPN enters the betting game on a deal with Penn Entertainment
On Tuesday, the sports media giant announced a deal with Penn Entertainment to officially enter the betting game.
August 11, 2023
This year’s FIFA Women’s World Cup (WWC) continues to smash attendance and viewership recordsThis year’s FIFA Women’s World Cup (WWC) continues to smash attendance and viewership records
This year’s FIFA Women’s World Cup (WWC) continues to smash attendance and viewership records
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As this year’s FIFA Women’s World Cup (WWC) continues to smash attendance and viewership records, the time to invest in global women’s soccer is now. Here’s a breakdown by the numbers.
August 09, 2023
Gaps in equal pay and level of play are closing in women’s soccerGaps in equal pay and level of play are closing in women’s soccer
Gaps in equal pay and level of play are closing in women’s soccer
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Gaps in equal pay and level of play are closing in women’s soccer. This follows women’s sports’ circle of life: growing viewership and attendance numbers lead to more investment and ultimately better competition, with brand deals and sponsorships serving as the all-important middleman.
August 09, 2023
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