Ally announced a five-year extension of its partnership with the NWSL during halftime of Saturday's championship
Ally announced a five-year extension of its partnership with the NWSL during halftime of Saturday's championship
Ally will keep on kicking with the NWSL. During halftime of Saturday’s championship, the financial services company announced a five-year extension of its partnership to stay on as the NWSL’s second-largest sponsor (only behind Nike).
October 31, 2022
The Big 12 NCAA Conference will sign a six-year. $2.28 billion extension with ESPN and Fox
The Big 12 NCAA Conference will sign a six-year. $2.28 billion extension with ESPN and Fox
The Big 12 Conference is about to score a big payday. According to recent reports, the college sports organization will sign a six-year, $2.28 billion (!!!) extension with broadcasters ESPN and Fox that runs until the 2030-31 season.
October 31, 2022
NWSL earned multiple business victories this year
NWSL earned multiple business victories this year
This week, commissioner Jessica Berman revealed in an interview that the NWSL earned multiple business victories during a year of record-high engagement with women’s sports.
October 28, 2022
National Research Group's study showcases the growing appetite for women's sports
National Research Group's study showcases the growing appetite for women's sports
After surveying 2.5K Americans this month, the National Research Group (NRG) published a study showcasing the growing appetite for women’s sports and identifying areas for improvement.
October 28, 2022
Amateur team Minnesota Aurora is talking to investing to investors about jumping to a professional league
Amateur team Minnesota Aurora is talking to investing to investors about jumping to a professional league
Minnesota Aurora FC is turning things up a notch. Just months after completing its first season, the pre-professional women’s soccer club is exploring the idea of going pro.
October 26, 2022
Student-athlete groups have been pushing the envelope on player compensation
Student-athlete groups have been pushing the envelope on player compensation
Student-athlete groups have been pushing the envelope on player compensation, with both an antitrust violation complaint and a pay lawsuit against the NCAA making waves recently.
October 26, 2022
NWSL's Portland Thorns and MLS' Portland Timbers have interested buyers though they are not officially on the market
NWSL's Portland Thorns and MLS' Portland Timbers have interested buyers though they are not officially on the market
Two groups are reportedly finalizing bids to acquire the club from owner Merritt Paulson, who remains under pressure to sell following an independent investigation into abuse in women’s soccer.
October 24, 2022
While some brands consider their relationships with the NWSL, Ally strengthens their resolve to invest more
While some brands consider their relationships with the NWSL, Ally strengthens their resolve to invest more
As some brands reconsider their relationships with the NWSL following the findings of an independent investigation into its culture of abuse, one very visible league sponsor isn’t — Ally.
October 21, 2022
FIFA rejected multiple recent bids to air July's Women's World Cup because the offers were too low
FIFA rejected multiple recent bids to air July's Women's World Cup because the offers were too low
Broadcasters better have FIFA’s money. Chief business officer Romy Gai said yesterday that FIFA rejected multiple recent bids to air July’s Women’s World Cup because the offers were too low.
October 21, 2022
The Big 12 Conference teamed up with creative agency Translation to modernize its branding
The Big 12 Conference teamed up with creative agency Translation to modernize its branding
The college sports organization teamed up with creative agency Translation on Monday to modernize its branding and embed itself in “youth culture.”
October 19, 2022
LPGA announced a strategic deal with technology services agency Next League
LPGA announced a strategic deal with technology services agency Next League
Yesterday, the golf association announced a strategic deal with technology services agency Next League, which will involve consulting on business practices and embracing tech.
October 19, 2022