On Tuesday, hair and beauty brand Hally inked name, image and likeness (NIL) deals with more than 100 players from the Texas-based university to help launch a new batch of Shade Stix, a temporary hair dye in Baylor’s signature green and yellow.

After reports of a collab surfaced last year, the women’s and men’s golf tours announced the Grant Thornton Invitational on Wednesday

Yesterday, the sports media company launched Overtime Boxing (OTX), a competition spotlighting the next generation of boxers — and targeting young sports fans — that begins in August.

On Monday, the pair announced a multi-year, multimillion dollar deal to invest more than 90% (!!!) of Ally’s media budget in ESPN’s women’s sports broadcasts, beginning with March’s ACC women’s and men’s basketball championships.

On Friday, Seton Hall University and YouGov published a poll on American interest in women’s sports.

On Wednesday, the regional sports broadcaster skipped $140 million in interest payments to its bondholders, a sign that Diamond is prepping to file for bankruptcy.

As we covered in yesterday’s episode of The GIST of It, the U.S. Third Circuit Court of Appeals heard oral arguments in Johnson v. NCAA on Wednesday, and a three-judge panel from the City of Brotherly Love ripped into the organization’s business model.

Yesterday, the women’s sports organization announced that most of its 2023 hoops slate will air on WNBA League Pass, creating a unique partnership in the women’s basketball space.

wo commercials supporting female participation in football aired during the big game, but each had a different pitch — an NFL-backed spot highlighted flag football, while the other promoted girls’ tackle football.

According to a Friday report, sports media experts recently convened for a three-hour, closed-door meeting to discuss broadcast audience measurement following complaints about Nielsen’s practices.

The media conglomerate unveiled a new corporate structure on Wednesday, separating the sports broadcaster from the rest of Disney’s linear TV networks without formally spinning it off.

After the WNBA opened a probe into the Las Vegas Aces for discrimination, the league launched another investigation into the team’s potential breach of salary cap rules, according to a Wednesday report.