According to a Monday report, social media follower counts rose for the tennis players profiled in the first five episodes of the show, which aims to build hype for the sport and its up-and-comers.

On Thursday, the University of Alabama launched Yea Alabama, an online NIL entity that allows both fans and sponsors to contribute to the school and its athletes.

While the team dominated WNBA free agency last week, a Thursday report revealed that Liberty star Sabrina Ionescu (pronounced yo-NESS-coo) will drop a signature shoe with Nike in the fall.

Per a report published yesterday, top players across a wide cross section of sports generated around $1 million each for their sponsors with 2022 social media posts.

On Wednesday, the WNBA, NBA and NBA G League booked Starry as their official North American soda, weeks after PepsiCo launched the lemon-lime flavored beverage.

According to a Monday report, world soccer’s governing body struck a sponsorship deal with Visit Saudi for July’s Women’s World Cup, significantly upgrading Saudi Arabia's visibility in women’s sports.

An uptick in school-specific streaming services is translating into big wins for athletic departments and increased visibility for women’s sports teams, per a recent report.

According to a Friday report, the league will award franchises to Utah, San Francisco and Boston — one more market than originally anticipated — and will collect around $100 million in the process.

Two days before taking second place in the X Games halfpipe competition on Saturday, snowboarder Maddie Mastro booked a deal with the candy company centered around a niche winter sport — splitboarding.

Over the course of the last year, we asked industry leaders about the next big things in women’s sports, and most of them landed on improving the media landscape.

A Tuesday report shed light on the tug-of-war between university athletic departments and individual teams and athletes for contributions from NIL collectives, raising questions about equity in sports funding.

Her record-setting World Cup win on Tuesday showcased her unique appeal as the face of alpine skiing, while spotlighting the uneven business slope the niche sport competes on.