Women's basketball athletes see Instagram following increase during March Madness
Women's basketball athletes see Instagram following increase during March Madness
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Of the 20 Final Four athletes with the largest Instagram audiences, a whopping 16 are women, including Iowa’s Caitlin Clark and LSU’s Angel Reese, who are dominating March Madness’ wave of social media momentum.
March 31, 2023
Formula Equal could be the newest face of sportswashing
Formula Equal could be the newest face of sportswashing
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Earlier this week, motorsports exec Craig Pollock publicized plans for Formula Equal, a Formula One (F1) team that’s 50% male and 50% female from the racetrack to the boardroom…and could be the newest face of sportswashing.
March 31, 2023
The Monarch Collective is the brand new $100M women's sports fund
The Monarch Collective is the brand new $100M women's sports fund
On Monday, venture capitalists Kara Nortman and Jasmine Robinson launched the Monarch Collective, a $100M fund that eyes the entire untapped ecosystem of women’s sports in an effort to break away from the pack.
March 29, 2023
NBC Sports and Adidas invest in this year's Augusta National Women's Amateur golf tournament
NBC Sports and Adidas invest in this year's Augusta National Women's Amateur golf tournament
This year’s Augusta National Women’s Amateur (ANWA) golf tournament, which tees off today, is buzzier than ever thanks to upgraded investment from two heavy-hitters: NBC Sports and Adidas.
March 29, 2023
NWSL inked non-exclusive broadcast deals with DAZN and Tigo for global markets
NWSL inked non-exclusive broadcast deals with DAZN and Tigo for global markets
In the buildup to a record-setting opening weekend, the league inked international, non-exclusive broadcast deals with DAZN and Tigo
March 27, 2023
Commercial partners are more interested than ever in women’s soccer
Commercial partners are more interested than ever in women’s soccer
We chatted with a few power players in women’s soccer about the NWSL’s 2023 marketing efforts, and the crucial role athletes play in driving awareness to the sport.
March 25, 2023
Topps teams up with the PTPA for the first group licensing agreement in tennis history
Topps teams up with the PTPA for the first group licensing agreement in tennis history
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The retail company’s subsidiary Topps teamed up with the Winners Alliance, the for-profit arm of the Professional Tennis Players Association (PTPA), for the first group licensing agreement in the sport’s history.
March 24, 2023
On signs head-to-toe apparel deal with tennis stars
On signs head-to-toe apparel deal with tennis stars
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On Monday, the sportswear company signed head-to-toe apparel deals with WTA world No. 1 Iga Świątek and ATP No. 39 Ben Shelton, who became the first tennis players to score sponsorship agreements with the emerging brand.
March 22, 2023
LeBron James partners with Cash App for NIL-themed game show
LeBron James partners with Cash App for NIL-themed game show
LeBron James and Maverick Carter’s Uninterrupted platform partnered with Cash App for “Road to NILion$,” an NIL-themed game show on Uninterrupted’s YouTube channel.
March 22, 2023
NCAA president meets with U.S. Congress about NIL legislation
NCAA president meets with U.S. Congress about NIL legislation
According to a Friday report, new president Charlie Baker spent his first few weeks on the job meeting with nine members of U.S. Congress from both parties about upcoming NIL legislation.
March 20, 2023
On3 releases its top 10 list of women’s March Madness NIL valuations
On3 releases its top 10 list of women’s March Madness NIL valuations
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Last week, On3 dropped its top 10 list of women’s March Madness NIL valuations, with popular hoopers like Caitlin Clark and Haley and Hanna Cavinder making the cut.
March 20, 2023
Under Armour unveils new and improved "Protect This House" campaign
Under Armour unveils new and improved "Protect This House" campaign
This week, the sportswear brand unveiled its new and improved “Protect This House” spot, starring a trio of basketball stars in an effort to step up its Gen Z game.
March 17, 2023