Survey data shows that men's and women's basketball are very popular with Gen Z fans
Survey data shows that men's and women's basketball are very popular with Gen Z fans
Despite the generation’s notable apathy towards the industry, a recent survey from data insights company Kantar revealed men’s and women’s basketball are more popular with Gen Z than with American sports fans overall.
May 15, 2023
The Athletic inks an exclusive multiyear deal with StubHub
The Athletic inks an exclusive multiyear deal with StubHub
Yesterday, the publication inked an exclusive, multiyear ticketing deal with StubHub that will allow American and Canadian subscribers to stay updated on their favorite teams and buy tickets to see them in action.
May 12, 2023
Under Armour's new marketing strategy will maximize womenswear and footwear
Under Armour's new marketing strategy will maximize womenswear and footwear
CEO Stephanie Linnartz said Tuesday that womenswear and footwear will star in the company’s growth strategy, declaring that it “will go after women harder than this company has ever seen.”
May 12, 2023
No. 1 WNBA draft pick Aliyah Boston signs multiyear deal with Adidas
No. 1 WNBA draft pick Aliyah Boston signs multiyear deal with Adidas
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The 2023 No. 1 WNBA draft pick scored a multiyear deal with Adidas yesterday, replacing previous sponsor Under Armour (UA) days before her professional career begins with the Indiana Fever.
May 10, 2023
College basketball standout Aneesah Morrow signs NIL deal with Caktus AI
College basketball standout Aneesah Morrow signs NIL deal with Caktus AI
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College basketball standout Aneesah Morrow announced her transfer from DePaul to national champs LSU on Friday through a name, image, and likeness (NIL) deal with Caktus AI, strengthening the connection between the transfer portal and college sports’ NIL era.
May 08, 2023
Warner Bros. Discovery to add sports offerings to streaming platform
Warner Bros. Discovery to add sports offerings to streaming platform
On Friday, CEO David Zaslav said the company is “actively working” on adding sports and news offerings after its U.S. streaming business turned a profit for the first time ever in Q1.
May 08, 2023
Ally Financial's 50/50 pledge reaches 1-year milestone
Ally Financial's 50/50 pledge reaches 1-year milestone
Yesterday, Ally Financial marked the first anniversary of its 50/50 Pledge to spend equally on men’s and women’s sports media by 2027 with a positive status report and a new brand ambassador program.
May 05, 2023
NBCUniversal to include four months of content building up to next summer’s Paris Games
NBCUniversal to include four months of content building up to next summer’s Paris Games
On Wednesday, the company told ad buyers that it plans to expand its Olympics-centered partnership with NBCUniversal (NBCU) to include four months of content building up to next summer’s Paris Games.
May 05, 2023
ESPN chairman hints at a full move to its streaming service
ESPN chairman hints at a full move to its streaming service
In a Monday interview, chairman Jimmy Pitaro said it’s “a ‘when,’ not an ‘if’” the broadcaster moves its entire slate to streaming service ESPN+, which would change the entire sports broadcasting landscape as we know it.
May 03, 2023
FIFA threatens a Women's World Cup broadcast blackout
FIFA threatens a Women's World Cup broadcast blackout
Yesterday, president Gianni Infantino threatened a Women’s World Cup (WWC) broadcast blackout in five major European countries — the U.K., Germany, France, Spain, and Italy — due to lowball offers from media companies to air the tournament.
May 03, 2023
Who will take the crown in NCAA men's volleyball?
Who will take the crown in NCAA men's volleyball?
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With just three days until spring’s first national champs are crowned, sit back, relax, and catch up on the court(room) drama while these dudes snag some serious air.
May 03, 2023
Athletes Unlimited releases brand new trading card set
Athletes Unlimited releases brand new trading card set
On Friday, Athletes Unlimited (AU) and Topps released a trading card set featuring all four AU sports — basketball, lacrosse, softball, and volleyball — in a move that signals the continuing demand for women’s sports products.
May 01, 2023