Yesterday, the publication inked an exclusive, multiyear ticketing deal with StubHub that will allow American and Canadian subscribers to stay updated on their favorite teams and buy tickets to see them in action.

CEO Stephanie Linnartz said Tuesday that womenswear and footwear will star in the company’s growth strategy, declaring that it “will go after women harder than this company has ever seen.”

The 2023 No. 1 WNBA draft pick scored a multiyear deal with Adidas yesterday, replacing previous sponsor Under Armour (UA) days before her professional career begins with the Indiana Fever.

College basketball standout Aneesah Morrow announced her transfer from DePaul to national champs LSU on Friday through a name, image, and likeness (NIL) deal with Caktus AI, strengthening the connection between the transfer portal and college sports’ NIL era.

On Friday, CEO David Zaslav said the company is “actively working” on adding sports and news offerings after its U.S. streaming business turned a profit for the first time ever in Q1.

Yesterday, Ally Financial marked the first anniversary of its 50/50 Pledge to spend equally on men’s and women’s sports media by 2027 with a positive status report and a new brand ambassador program.

On Wednesday, the company told ad buyers that it plans to expand its Olympics-centered partnership with NBCUniversal (NBCU) to include four months of content building up to next summer’s Paris Games.

In a Monday interview, chairman Jimmy Pitaro said it’s “a ‘when,’ not an ‘if’” the broadcaster moves its entire slate to streaming service ESPN+, which would change the entire sports broadcasting landscape as we know it.

Yesterday, president Gianni Infantino threatened a Women’s World Cup (WWC) broadcast blackout in five major European countries — the U.K., Germany, France, Spain, and Italy — due to lowball offers from media companies to air the tournament.

With just three days until spring’s first national champs are crowned, sit back, relax, and catch up on the court(room) drama while these dudes snag some serious air.

On Friday, Athletes Unlimited (AU) and Topps released a trading card set featuring all four AU sports — basketball, lacrosse, softball, and volleyball — in a move that signals the continuing demand for women’s sports products.

On Friday, the NBA’s Suns and WNBA’s Mercury struck deals with Gray Television and Kiswe to bring live games to 2.8M Arizona households through TV and an upcoming DTC product, becoming the first teams to formally ditch bankrupt RSN Diamond Sports Group (DSG).