The NCAA renewed its long-standing deal with AT&T
The NCAA renewed its long-standing deal with AT&T
The renewed commitment runs through the 2024–25 academic year and will focus on building parity between women’s and men’s sports.
March 13, 2023
The Utah Royals are back in the NWSL
The Utah Royals are back in the NWSL
The owners of MLS’ Real Salt Lake (RSL) announced the launch of the sister team on Saturday, confirming that the club will begin play in 2024 with a new look, a new group of investors and a new sponsor.
March 13, 2023
Dick's Sporting Goods becomes NCAA's official sporting goods retailer
Dick's Sporting Goods becomes NCAA's official sporting goods retailer
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On Wednesday, the brand inked a multimillion dollar deal to become the NCAA’s official sporting goods retailer and is tipping off its partnership with a major presence during March Madness.
March 10, 2023
Nashville proposes public funds to bring pro women's sports teams to the city
Nashville proposes public funds to bring pro women's sports teams to the city
On Tuesday, a Nashville Metro council member proposed allocating $60M in public funds to facilities for pro women’s sports teams to entice prospective owners to the Tennessee city.
March 10, 2023
CVC Capital Partners will invest $150M for a 20% stake in WTA Ventures
CVC Capital Partners will invest $150M for a 20% stake in WTA Ventures
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It’s a rich woman’s world for the WTA. Yesterday, it announced a long-awaited strategic partnership with CVC Capital Partners, who will invest $150M for a 20% stake in WTA Ventures, the organization’s new commercial strategy arm.
March 08, 2023
Canadian brands are getting in the women’s sports action
Canadian brands are getting in the women’s sports action
Canadian brands are getting in the women’s sports action. Canadian Tire directed millions of sponsorship dollars towards professional women’s sports on Monday, while GE Appliances Canada supported CanWNT in its ongoing labor dispute with Canada Soccer.
March 08, 2023
ESPN considers an online and mobile app feature to become the hub for sports fans
ESPN considers an online and mobile app feature to become the hub for sports fans
According to a Thursday report, ESPN is considering an online and mobile app feature that links out to live sporting event streams — even for events aired by competitors — in an effort to become the hub for sports fans.
March 06, 2023
Athleta signs 13 athletes across 13 different sports
Athleta signs 13 athletes across 13 different sports
On Wednesday, the women’s sportswear brand signed 13 athletes across 13 different sports to join “The Power of She Collective,” an initiative to deepen Athleta’s support of women in sports.
March 03, 2023
Morgan Stanley sponsors WTA's youth-focused initiative
Morgan Stanley sponsors WTA's youth-focused initiative
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On Wednesday, the tennis organization scored Morgan Stanley as a global sponsor and presenting partner of its youth-focused “Come Play” initiative, a multi-pronged approach to targeting younger audiences.
March 03, 2023
NCAA hands down first NIL infraction to Miami women's basketball
NCAA hands down first NIL infraction to Miami women's basketball
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On Friday, the college sports governing body publicized fines for the University of Miami’s women’s basketball program after head coach Katie Meier unlawfully facilitated an NIL deal for stars Hanna and Haley Cavinder.
February 27, 2023
ESPN to air a Women's March Madness pregame show
ESPN to air a Women's March Madness pregame show
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Late last week, ESPN announced an hour-long preview that will precede this year’s championship game, which will air on network TV for the first time ever.
February 27, 2023