🏆 Fancy a cuppa?
UK expresses interest in hosting FIFA Women’s World Cup in the 2030s
As the UK further invests in expanding its women’s soccer footprint, governmental agency UK Sport shared its ambitions to host the country’s first-ever FIFA Women’s World Cup (WWC) in the 2030s.
March 08, 2024
🤝 Acing Allyship
Ally enters WNBA sponsorship space with extensive Las Vegas Aces partnership
Financial services company Ally — a women’s sports sponsorship heavy-hitter — inked a multiyear deal with the two-time WNBA champion Las Vegas Aces yesterday, marking the brand’s first foray into the league.
March 06, 2024
🏀 Back in the Headlines
Billionaire Larry Tanenbaum revives efforts to bring WNBA to Toronto
Canadian billionaire Larry Tanenbaum is reportedly working to bring a WNBA franchise to Toronto after previous efforts stalled last year. Tanenbaum is chairman of the Maple Leafs Sports and Entertainment (MLSE) sports group — owner of Toronto’s NHL, NBA, and MLS franchises — and is hoping to add women’s basketball to his sports portfolio.
March 06, 2024
🏀 Fever (sales) pitch
Indiana Fever report increase in ticket sales and interest thanks to Caitlin Clark
The Caitlin Clark Effect. Clarkonomics. The Iowa star’s game-changing influence on college basketball encompasses many terms, but thanks to her declaration for the 2024 WNBA Draft, there’s a new one: Caitlin Clark Fever. Clark is already reshaping the economy for her expected landing place, the Indiana Fever.
March 04, 2024
⚽ New rules
NWSL issues ownership rules for private equity and sovereign wealth fund investment
NWSL owners rolled out new rules last week about how private equity (PE) funds can invest in multiple teams. The policy also excludes sovereign wealth funds from ownership, meaning Saudi Arabia’s Public Investment Fund (PIF) and other state-owned investment funds will be unable to buy NWSL stakes as the league grows.
March 04, 2024
🏈 Fielding their goals
Parity becomes the official development partner of the Women’s Football Alliance
Parity — a platform that connects pro women athletes to aggregated marketing and sponsorship opportunities — was named the official development partner of the Women’s Football Alliance (WFA) yesterday.
March 01, 2024
💻 All the way up
New report details record global search interest in women’s sports
This week, UK marketing agency Redtorch released its SportOnSearch 2024 report, which analyzes fan engagement with sports properties via Google Trends data. The findings show interest in women’s sports across the board — in fact, all women’s sports properties recorded growth in 2023.
February 28, 2024
💰 Stake and potatoes
TOCA signs multiyear partnership with NWSL’s Thompson sisters
Soccer tech company TOCA announced an extensive multiyear partnership with Angel City FC teammates (and sisters!) Alyssa and Gisele Thompson yesterday. While the Thompsons have secured groundbreaking deals in the past, this marks their first deal that includes an equity stake.
February 28, 2024
📈 Growing, growing, gone
Ticket sales for the Big Ten women’s basketball tournament reflect Caitlin Clark Effect
After a record-breaking women’s March Madness in 2023, the popularity of women’s college basketball — and namely aforementioned Iowa star Caitlin Clark — keeps on growing, but the NCAA is still playing catch up. The Big Ten women’s basketball tournament officially sold out this weekend, two whole weeks before the event tips off.
February 26, 2024
🇦🇺 She’ll be right
Australia reports economic impact of $867.5M from 2023 FIFA Women’s World Cup
The 2023 FIFA Women’s World Cup (WWC) had a profound economic and social impact for host country Australia, according to a recent Football Australia report. Here are some key numbers from the Land Down Under.
February 26, 2024
📺 The limit does not exist
Athletes Unlimited expands ESPN broadcasting deal to include coverage of all four leagues
On Wednesday, Athletes Unlimited (AU) announced that all four of its month-long pro women’s sports leagues — basketball, softball, volleyball, and lacrosse — will broadcast games on ESPN platforms. The deal is a multiyear renewal of the entertainment network’s previous agreement with AU, which saw impressive viewership growth YoY.
February 23, 2024
💰 She’s all that
New data reveals that women’s sports’ sponsorship deals increased by 22% YoY
SponsorUnited data recently revealed that the number of sponsorship deals in pro women’s sports increased by over 22% YoY thanks to more than 5.5K deals last year. These numbers further prove the marketability of women athletes, who also see consistently higher rates of engagement.
February 23, 2024