NBCUniversal to include four months of content building up to next summer’s Paris Games
NBCUniversal to include four months of content building up to next summer’s Paris Games
On Wednesday, the company told ad buyers that it plans to expand its Olympics-centered partnership with NBCUniversal (NBCU) to include four months of content building up to next summer’s Paris Games.
May 05, 2023
ESPN chairman hints at a full move to its streaming service
ESPN chairman hints at a full move to its streaming service
In a Monday interview, chairman Jimmy Pitaro said it’s “a ‘when,’ not an ‘if’” the broadcaster moves its entire slate to streaming service ESPN+, which would change the entire sports broadcasting landscape as we know it.
May 03, 2023
Athletes Unlimited releases brand new trading card set
Athletes Unlimited releases brand new trading card set
On Friday, Athletes Unlimited (AU) and Topps released a trading card set featuring all four AU sports — basketball, lacrosse, softball, and volleyball — in a move that signals the continuing demand for women’s sports products.
May 01, 2023
NIL spend increased 300% in year two
NIL spend increased 300% in year two
According to a recent report, brands ramped up their name, image, and likeness (NIL) dealmaking in year two, with NIL spend increasing 300% (!!!) from March 2022 to March 2023 as student-athletes continue to make their case as the industry’s most impactful influencers.
April 28, 2023
Women’s sports are ready to take Canada by storm
Women’s sports are ready to take Canada by storm
A study published Monday revealed that the nation’s professional women’s sports market is currently estimated to be worth $110M to $148M, providing the first step towards understanding the untapped Canadian landscape.
April 26, 2023
Kinexon to develop products and tech to better serve female athletes
Kinexon to develop products and tech to better serve female athletes
Last week, wearable tracking provider Kinexon announced its new partnership with Amazon Web Services (AWS) to develop products and technology to better serve female athletes.
April 24, 2023
Social media generated more than $12B for sponsors around the world last year
Social media generated more than $12B for sponsors around the world last year
Marketing solutions firm Kore released its State of the Industry report yesterday, which revealed that social media generated more than $12B in total adjusted ad value for sponsors around the world last year.
April 19, 2023
NBC Sports partners with Gaming Society to increase visibility on women's sports betting
NBC Sports partners with Gaming Society to increase visibility on women's sports betting
On Friday, the media company struck a content partnership with gamification company Gaming Society that’s centered on increasing the visibility of women’s sports and the wagers you can place on them.
April 17, 2023
Ad sales for the 2024 Summer Games are “pacing well ahead” compared to the pandemic-delayed Tokyo event
Ad sales for the 2024 Summer Games are “pacing well ahead” compared to the pandemic-delayed Tokyo event
On Tuesday, NBCUniversal (NBCU) revealed ad sales for the 2024 Summer Games are “pacing well ahead” compared to the pandemic-delayed Tokyo event, signaling the Olympics’ enduring appeal.
April 07, 2023
Women's pro leagues grow their social media visibility in 2022
Women's pro leagues grow their social media visibility in 2022
A recent report revealed that several pro leagues grew their social media visibility in 2022, providing the latest empirical example of women’s sports’ undeniable rise.
April 05, 2023
The Monarch Collective is the brand new $100M women's sports fund
The Monarch Collective is the brand new $100M women's sports fund
On Monday, venture capitalists Kara Nortman and Jasmine Robinson launched the Monarch Collective, a $100M fund that eyes the entire untapped ecosystem of women’s sports in an effort to break away from the pack.
March 29, 2023
LeBron James partners with Cash App for NIL-themed game show
LeBron James partners with Cash App for NIL-themed game show
LeBron James and Maverick Carter’s Uninterrupted platform partnered with Cash App for “Road to NILion$,” an NIL-themed game show on Uninterrupted’s YouTube channel.
March 22, 2023