National Research Group's study showcases the growing appetite for women's sports
National Research Group's study showcases the growing appetite for women's sports
After surveying 2.5K Americans this month, the National Research Group (NRG) published a study showcasing the growing appetite for women’s sports and identifying areas for improvement.
October 28, 2022
Student-athlete groups have been pushing the envelope on player compensation
Student-athlete groups have been pushing the envelope on player compensation
Student-athlete groups have been pushing the envelope on player compensation, with both an antitrust violation complaint and a pay lawsuit against the NCAA making waves recently.
October 26, 2022
The Big 12 Conference teamed up with creative agency Translation to modernize its branding
The Big 12 Conference teamed up with creative agency Translation to modernize its branding
The college sports organization teamed up with creative agency Translation on Monday to modernize its branding and embed itself in “youth culture.”
October 19, 2022
Saudi Arabia’s national petroleum and natural gas company is now a major player in cricket
Saudi Arabia’s national petroleum and natural gas company is now a major player in cricket
Aramco became a global partner of the International Cricket Council (ICC) on Friday, significantly increasing the visibility of a company frequently involved in sportswashing efforts.
October 17, 2022
Crypto.com’s “marketing meltdown” has resulted in payments owed to NWSL’s Angel City FC
Crypto.com’s “marketing meltdown” has resulted in payments owed to NWSL’s Angel City FC
Sports organizations are still feeling the chill of crypto winter. According to a report, Crypto.com’s “marketing meltdown” in recent months has resulted in the digital currency exchange backing out of high-profile deals and owing payments to partners, including the NWSL’s Angel City FC.
October 07, 2022
Betting is unlikely to be legalized in California next month
Betting is unlikely to be legalized in California next month
The odds are stacked against sportsbooks in the Golden State. In a poll published by the UC Berkeley Institute for Governmental Studies yesterday, eligible voters in California will likely vote against two bills legalizing betting next month.
October 05, 2022
Athletes Unlimited announced it raised $30 million
Athletes Unlimited announced it raised $30 million
Another day, another sizable investment in women’s sports. Athletes Unlimited (AU) announced it raised $30 million from new and existing stakeholders on Thursday, a vote of confidence in the organization and in women’s indoor volleyball.
October 03, 2022
FSU Athletics announced partnership with Truist to invest in women's sports
FSU Athletics announced partnership with Truist to invest in women's sports
Florida State University (FSU) Athletics announced Truist — a long-standing 20-year partner of the school — as their official retail bank on Monday.
September 28, 2022
What members can expect from the Barstool Athlete network
What members can expect from the Barstool Athlete network
Over a year after controversial sports media company Barstool Sports launched its Barstool Athlete network, there’s finally word on what members can expect. Despite the company’s rampant misogyny and bigotry, Barstool attracted 150K college athletes to join its NIL program, and have now developed TwoYay.
September 26, 2022
ESPN launches Creator Network program to strengthen presence on TikTok
ESPN launches Creator Network program to strengthen presence on TikTok
The sports conglomerate announced its Creator Network yesterday, a program that recruits young content creators to whip up sports-centric TikToks geared toward their generation.
September 16, 2022
Disney is working to expand into sports betting
Disney is working to expand into sports betting
CEO Bob Chapek said Sunday that the mass media conglomerate is “working very hard” to expand into sports betting, readying itself to disrupt an already saturated marketplace.
September 14, 2022
NIL: Instagram and Facebook parent Meta has inked deals
NIL: Instagram and Facebook parent Meta has inked deals
Instagram and Facebook parent Meta inked deals with 30 female athletes across nine conferences on Wednesday for its NIL Empower program, which will match athletes with brands and mentors.
September 09, 2022