Serena Williams' retirement announcement spurs engagement

August 12, 2022
Sports BusinessTennis
Serena Williams' retirement announcement spurs engagement

Serena Williams may be fast approaching the end of her career, but she’s still hitting aces. The GOAT’s retirement announcement on Tuesday drew a flurry of online traffic, proving yet again the lasting power of the tennis icon.

16.5K: The number of tickets the U.S. Open sold on the day Williams’ Vogue article went live. A whopping 13K of those were grabbed in the six hours after the news broke, solidly outpacing the 3.2K norm the tournament sold the day before.

4.5K: The amount of opening night seats purchased on Tuesday for the August Grand Slam. While the schedule won’t be set until August 25th — four days before the first serve — the NY crowd is betting the six-time U.S. Open champ will play at Arthur Ashe Stadium on Day 1.

198 million: The social media impressions Williams’ Tuesday announcement generated in one day. Her retirement news also translated into over 25K tweets in 24 hours. Game, set, match.