More layoffs for sports desks at major newspapers
More layoffs for sports desks at major newspapers
The New York Times (NYT) announced the disbandment of its sports desk on Monday, while the LA Times will shrink their daily sports coverage in just another sign of the times.
July 12, 2023
Women's World Cup rosters are without their stars due to ACL-related injuries
Women's World Cup rosters are without their stars due to ACL-related injuries
Numerous stars have been left off WWC rosters this year due to ACL injuries, illuminating a dark side of the rapidly-growing, yet underfunded, sport.
July 10, 2023
U.S. Soccer announces long-term partnership with Coca-Cola North America
U.S. Soccer announces long-term partnership with Coca-Cola North America
The organization announced a long-term partnership with Coca-Cola North America last week, making the popular beverage company their second-largest partner after Nike.
July 10, 2023
WNBA stars launch new pro women's basketball league in the US
WNBA stars launch new pro women's basketball league in the US
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NY Liberty star Breanna Stewart and the Minnesota Lynx’s Napheesa Collier announced the launch of a new women’s league called Unrivaled yesterday, creating another domestic alternative for WNBA players during the offseason.
July 07, 2023
More sponsorship deals for the LPGA
More sponsorship deals for the LPGA
According to a report released by SponsorUnited yesterday, the LPGA has exponentially grown its brand investments in recent years, while offering major ROI to sponsors.
July 07, 2023
Fox's Women's World Cup campaign kicks off with Alex Morgan statue
Fox's Women's World Cup campaign kicks off with Alex Morgan statue
With the USWNT roster set and the tourney kicking off in 20 days, U.S. English-language rightsholder Fox unveiled its massive WWC marketing campaign this week, and the strategy takes a notably different approach than what the broadcaster implemented for last November’s men’s FIFA World Cup.
June 30, 2023
The WTA is aiming to achieve equal pay on tour by 2033
The WTA is aiming to achieve equal pay on tour by 2033
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Although men and women have earned equal prize money at tennis’ four Grand Slams since 2007, parity doesn’t exist across all tournaments…yet.
June 28, 2023
Visa will award grant funding to women-owned small businesses during the Women's World Cup
Visa will award grant funding to women-owned small businesses during the Women's World Cup
Yesterday, Visa announced that it will award $500K in grant funding to women-owned small businesses during next month’s WWC as part of its Behind Every Number, There's A Story campaign.
June 28, 2023
Fintech company Ibotta strikes NIL agreements with four women student-athletes
Fintech company Ibotta strikes NIL agreements with four women student-athletes
Emerging fintech company Ibotta struck NIL agreements with four women student-athletes on Thursday in an attempt to boost women’s sports and raise its own profile.
June 26, 2023
AT&T launches third iteration of She's Connected program
AT&T launches third iteration of She's Connected program
On Friday, the telecom giant launched the third iteration of She’s Connected, a program to support women-owned small businesses, and an accompanying content series starring WNBA and NWSL athlete-slash-entrepreneurs.
June 26, 2023
FIFA’s attempt to maximize the 2023 WWC’s financial potential
FIFA’s attempt to maximize the 2023 WWC’s financial potential
This year’s FIFA Women’s World Cup (WWC) promises to be the biggest edition of the tournament yet, thanks in large part to the quadrennial soccer showcase’s major business transformations.
June 24, 2023
Disney unveils new advertising framework dedicated to women's sports
Disney unveils new advertising framework dedicated to women's sports
This week, the media conglomerate unveiled Level Up, a new advertising framework that encourages brands to spend on women’s sports content across ESPN’s platforms.
June 23, 2023