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📈 Doing numbers📈 Doing numbers
Ion posts record viewership numbers and ad sales after explosive WNBA season
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Ion bet early on the WNBA with a media rights partnership, a move that’s paying off more than ever in 2024. The network released historic viewership numbers and advertising sales for the latest WNBA season yesterday that should spur the network to re-sign with the league.
September 20, 2024
🏟️ Full-court build up🏟️ Full-court build up
Transwestern VP Morgan Bartelstein shares insights on WNBA facility upgrade trend
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Leading U.S. commercial real estate firm Transwestern recently named Morgan Bartelstein as a company VP and a member of its sports and entertainment team. In this new role, she will work on leveling up WNBA franchises by finding top-tier real estate for teams to enhance their operations.
September 16, 2024
🏀 Working overtime🏀 Working overtime
Overtime Select shares impressive social growth and engagement numbers in first season
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After tipping off in August with eight corporate sponsors, elite girls’ high school basketball tournament Overtime Select (OT Select) held their championship this weekend in Atlanta, Georgia. The month-long tourney hosts America’s best up-and-coming hoopers and is run by popular Gen Z–focused youth sports media brand Overtime.
September 16, 2024
🏦 Chasing glory🏦 Chasing glory
Chase Bank extends Golden State sponsorship to Valkyries in multiyear partnership
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On Wednesday, JP Morgan Chase announced its longtime Golden State Warriors sponsorship will also extend to the WNBA’s Golden State Valkyries. As the team’s first founding partner, Chase’s multiyear partnership provides the W team with a powerful marketing edge backed by the financial institution
September 06, 2024
🌹 Rose-colored glasses🌹 Rose-colored glasses
Portland reportedly wins bid for 15th WNBA franchise
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Everything’s coming up roses in Portland. After narrowly missing out on a WNBA expansion franchise bid last November, the Rose City is reportedly banking the WNBA’s 15th franchise. Per Sean Highkin of the Rose Garden Report, the Bhathal family — which already owns the NWSL’s Portland Thorns — is buying Portland’s newest sports franchise.
September 04, 2024
🗽 New York, we love you🗽 New York, we love you
Bumble inks a new partnership with the WNBA’s NY Liberty
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After announcing a buzzworthy WNBA partnership in July, Bumble confirmed a new partnership with the NY Liberty as the team’s first official dating app partner that includes contests, events, and social media activations.
August 23, 2024
✈️ Wheels up✈️ Wheels up
WNBA offers league-wide charter flights through expanded Delta partnership
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The WNBA is finally ready for takeoff. On Monday, the league expanded its relationship with Delta Airlines through a pivotal multiyear partnership that will ensure charter flights for all 12 teams. This move proves once again that league partners have the power to close the gap for players sooner rather than later.
August 21, 2024
🎮 Caught in 2K🎮 Caught in 2K
Newest edition of NBA 2K features expansive WNBA content centering rookies
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Long-running sports video game franchise NBA 2K announced expansive in-game WNBA upgrades for its forthcoming NBA 2K25 title yesterday, giving gamers innovative offerings around the league’s biggest players.
August 16, 2024
💸 Wingin’ it💸 Wingin’ it
Dallas Wings see massive valuation jump to $208M amid rocky season
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The Dallas Wings may be having a tough time on the court as they sit at the bottom of the WNBA standings, but they’re making serious bank off of it. A recent 1% stake sale puts the WNBA team at a $208M valuation, a massive jump from Sportico’s $75M valuation for the team in June.
August 14, 2024
👟 Been there, done that👟 Been there, done that
Nike shares landmark wins from longtime WNBA partnership
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While there’s been a lot of talk about new WNBA brand partners, there’s something to be said for OG league sponsors — like Nike. The athleticwear giant recently celebrated over 25 years with the W, so let’s take a look at some of Nike’s most recent women’s hoops wins.
July 29, 2024
📊 A (data) set shot📊 A (data) set shot
Relo Metrics shares data insights on the value of WNBA sponsorship
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Ever wonder how much exposure a half-court logo gets? That’s where Relo Metrics — a firm that uses AI to measure sports marketing efficacy — steps in. Last week, Relo spoke with The GIST to share exclusive WNBA insights from its proprietary software that tracks brand exposure.
July 26, 2024
⭐ All the stars⭐ All the stars
WNBA All-Star Game shatters viewership records as league skyrockets in popularity
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This year’s WNBA All-Star Weekend (ASW) became an epicenter for women’s basketball culture like never before, and it was more than just brands (and celebs) showing up at the marquee event. As expected, fans tuned in on TV, which sponsors anticipated and prepped for with numerous ASW activations.
July 24, 2024
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