The NBA Finals are officially set: The Western Conference top seed Oklahoma City Thunder — armed with MVP Shai Gilgeous-Alexander — will take on the comeback king Indiana Pacers beginning Thursday at 8:30 p.m. ET. Stay tuned for an official preview on the small-market series later this week, but until then, here’s everything you need to know about Saturday’s Eastern Conference (EC) Finals finale.

Yesterday was like Christmas for softball fans, starting with the news that MLB will make a strategic investment in the Athletes Unlimited Softball League (AUSL) ahead of their debut season next week, followed by a high-octane opening day of the Women’s College World Series (WCWS). Let’s unpack all the latest.

The U.S. Women’s Open — the second LPGA major of the season — is underway from Wisconsin’s gorgeous and notoriously challenging Erin Hills amid palpable buzz surrounding women’s golf. Excitement’s in the air — here’s what you need to know as the gals tear up the tee boxes.

Yesterday, MLB announced a sizable strategic investment in Athletes Unlimited Softball League (AUSL), which hits off its inaugural season next week. It’s a major move to see MLB backing AUSL off the bat and represents a shift in how established men’s sports leagues are approaching startup women’s leagues.

Yesterday, social media giant Pinterest announced its entry into the sports space with a groundbreaking, multiyear NY Liberty partnership. Driven by the rising popularity and influence of WNBA athletes, Pinterest has reimagined what sports sponsorship can look like with its multifaceted brand integration.

The Stanley Cup Final is officially set, while the quest for the NBA’s Larry O'Brien Trophy is still a three-horse race. Only the strong survive in the postseason.

The Minnesota Frost remain the only team to hoist the Walter Cup after defeating the Ottawa Charge 2–1 in overtime (OT) during Monday’s PWHL Finals Game 4, clinching the title for the second straight year. Ice cold. With another successful campaign in the books, here’s a look at the PWHL’s sophomore season by the numbers, featuring everything from postseason highlights to future-looking fun.

Merry Women’s College World Series (WCWS) eve to all who celebrate — the eight-team NCAA softball championship tournament begins from hallowed Oklahoma City with tomorrow’s four-game opening slate. Here’s everything you need to know before the first pitch is thrown.

On Sunday, Front Office Sports detailed how luxury watchmaker Rolex has been putting on a decades-long clinic on how to win over tennis fans and become synonymous with the sport. Rolex offers key insights into how brands new to sports (and new brands, period) can capitalize as early adopters in women’s sports.

This week, WNBA fans are learning about the downsides of the Caitlin Clark Effect as the Indiana Fever superstar is sitting out for at least two weeks with a quadriceps strain. It’s the first time Clark has missed any time during her collegiate or pro career, leaving fans and venues in the lurch.

Who needs The Secret Lives of Mormon Wives when you have “The Book of Postseason Men’s Sports” brimming with drama. Let’s dig in.

Welcome back to another installment of Inside the Lines, featuring a guest that knows all about golazos. Today we’re chatting with two-time U.S. Soccer Athlete of the Year–turned–business mogul and dad Jozy (pronounced JOE-zee) Altidore, exploring how he finds strength in self-care. Toxic masculinity? Not here.