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📚 A Paige out of the playbook📚 A Paige out of the playbook
Brands activate innovative strategies in NIL deals with college star Paige Bueckers
The stardom of UConn women’s basketball sensation Paige Bueckers has continuously risen throughout her college career, culminating in what could be her most successful (and profitable) season yet.
February 21, 2025
🏒 A campaign for the best game you can name🏒 A campaign for the best game you can name
Canada tops Team USA in overtime to win inaugural 4 Nations Face-Off
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Political tension? Check. Glove dropping? Check. Moments that made you cry? Check. The NHL’s innovative 4 Nations Face-Off tournament had it all, with Canada defeating Team USA to win the inaugural trophy in dramatic fashion last night. Here’s how it went down.
February 21, 2025
🏀 On the warpath🏀 On the warpath
NCAA women’s hoops teams record lopsided wins and shocking upsets
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Balling so hard
February 21, 2025
🏀 A glow-up for the ages🏀 A glow-up for the ages
Missouri men’s basketball is completing one of college hoops’ most impressive turnarounds in years
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A glow-up for the ages
February 21, 2025
⚽ Playing for keeps⚽ Playing for keeps
NWSL teams up with Overtime to reach next generation of soccer fans
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The NWSL kicked off an expansive content partnership with youth sports media brand Overtime yesterday, marking the Gen Z–driven company’s first deal with a pro women’s league. By partnering with the popular social media brand, the NWSL will be able to meet younger soccer fans where they are and cultivate new fandom within the next generation.
February 19, 2025
🏀 New sheriff in town🏀 New sheriff in town
Notre Dame headlines post–Presidents’ Day women’s hoops vibe check
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Who's hot (and who's not) in women's hoops this week?
February 19, 2025
🥎 It just means more (wins)🥎 It just means more (wins)
SEC teams dominate the first two weeks of collegiate softball season
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The road to the Women's College World Series runs through the Southeast
February 19, 2025
💪 Know your worth💪 Know your worth
Three Black women athletes whose advocacy is changing and saving lives
Where would we be without Black women, and in particular, Black women athletes? From the WNBA’s fight for social justice to gymnast Simone Biles’ radical candor regarding her mental health, Black women have been confronting the most pressing issues in our society for…well, ever. To celebrate and honor that strength, here’s how three iconic Black women athletes are changing the world from the stage to the track to the pool, and beyond.
February 18, 2025
🏒 Fight night🏒 Fight night
Team USA and Canada to meet in 4 Nations Face-Off finale
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Drop the gloves because Team Canada and Team USA meet for the 4 Nations Face-Off championship game tomorrow at 8 p.m. ET, a highly anticipated rematch of their feisty round robin tilt. As a refresher, the victor earns bragging rights as winner of the NHL’s inaugural 4 Nations tourney (a replacement for the league’s All-Star break), but the stakes are ultra-high in this storied hockey rivalry. No wonder ticket prices are soaring — it doesn’t get better than this.
February 18, 2025
🏀 Can’t stop, won’t stop🏀 Can’t stop, won’t stop
Unrivaled’s thrilling 1-on-1 tournament finale is set
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Ready the crown because one Unrivaled athlete is about to be $200K richer, with the semis and final of the exhilarating 1-on-1 tournament tipping off tonight at 7:30 p.m. ET. Let’s bounce to it.
February 14, 2025
😡 Women’s basketball star Sedona Prince accused of relationship violence😡 Women’s basketball star Sedona Prince accused of relationship violence
Women’s basketball star Sedona Prince accused of relationship violence
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At least four former partners claim the star sexually and physically abused them.
February 14, 2025
⚽ A fresh start⚽ A fresh start
NJ/NY Gotham FC’s Dove sponsorship illustrates how success energizes NWSL fans and sponsors
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Yesterday, NJ/NY Gotham FC inked a multiyear deal with Dove that includes a back-of-jersey sponsorship, reportedly breaking the NWSL’s $500K record for a back-of-jersey logo deal. After years of low turnout, the NYC–adjacent NWSL team has finally been able to take advantage of being in the biggest metro area thanks to big-name signings and on-field success.
February 14, 2025
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