Soccer

Parity research indicates women’s soccer fans show above-average loyalty to sponsors in the space

On Wednesday, women athlete sponsorship platform Parity released a report on the distinct brand opportunity among women’s soccer fans. While we’ve known that soccer fans tend to create uniquely passionate communities, Parity’s survey uncovered just how much that camaraderie extends to sponsors.

August 22, 2025

Good Vibes FC podcast drops Olipop merch collection as podcast sponsors further monetize shows

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On Tuesday, The Women’s Game — the women’s soccer side of the Men In Blazers (MiB) Media Network — released its first capsule collection in collaboration with Olipop (with an assist from Yeti) for its popular podcast, Good Vibes FC.

August 20, 2025

First-ever USWNT squad monetizes brand with memorabilia amid women’s sports, nostalgia boom

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Yesterday, memorabilia authentication platform The Realest announced a unique partnership that celebrates the 85ers, the 17 members of the first-ever USWNT. On the 40th anniversary of the 85ers’ inaugural soccer match, The Realest launched the first memorabilia collection for the team, which recently launched its own LLC.

August 20, 2025

Tylenol shares pain points for U.S. sports fans amid NWSL healthcare spending boost

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After inking a multiyear partnership with the NWSL earlier this year, Tylenol partnered with Wakefield Research to survey 2K U.S. sports fans to explore the pain points for soccer fans attending live sporting events. The results illustrate the natural marketing overlap for healthcare brands, which can utilize beloved women’s sports teams to appeal to fans.

August 13, 2025

Gotham FC continues outreach to Gen Alpha fans with Dove, Rebel Girls book collaboration

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This week, Gotham FC is rolling out a first-of-its-kind partnership with longtime sponsor Dove and girls empowerment brand Rebel Girls (RG), which also signed existing partnerships with LOVB and AUSL after launching its dedicated sports vertical this year.

August 08, 2025

SponsorUnited releases first-ever report on NWSL sponsorship revenue

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August 08, 2025

ForSoccer shares YouGov data highlighting soccer gamers as a prime marketing segment

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Last week, ForSoccer highlighted data from a recent YouGov dataset on the marketing potential of soccer fans that play video games. The insights illustrate how these avid fans are savvy and uniquely receptive to brands active in the space — something to consider as new titles like Rematch gain popularity.

August 04, 2025

Sports Business

Bend It Like Beckham gears up for reboot as sports titles profit from nostalgia

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July 30, 2025

This week, Deadline broke some welcome news for the Sporty Spice generation: Bend It Like Beckham is returning to the pitch for a sequel. After witnessing the growth of the women’s game and a chance encounter with Emma Hayes, director Gurinder Chadha was inspired to add to the story that motivated a generation.

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The GIST of It Podcast

Ep #487

It’s messy: Breaking down the messy potential Connecticut Sun sale

August 21, 2025

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It’s messy: Breaking down the messy potential Connecticut Sun sale

Money, money, money.

Always funny in a rich man’s world — like the WNBA, where the Connecticut Sun’s potential sale is causing some serious drama. On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz break down a new report from ESPN that details the behind-the-scenes moves as the league’s smallest market tries to find a new home. From potential buyers in new cities to the W’s plan to move the team whenever they like, it’s messy, messy, messy. Buckle up.