Soccer

Meet three women who have transformed the WSL into an international juggernaut

The Barclays WSL launched in 2011 with eight founding clubs and checks in with a whopping 14 teams for the 2026–27 season. The league has emerged as a worldwide leader in the development and expansion of women’s soccer — so today, we’re highlighting three women who helped turn it into a global powerhouse.

August 08, 2026

NWSL terminates contract with streaming platform Victory+, effective immediately

⚽

The NWSL hasn’t yet confirmed or denied if it’ll be starting the 2027 season a full month earlier due to the FIFA Women’s World Cup (WWC), but it did surprisingly reveal the immediate termination of its media rights agreement with streaming partner Victory+ last Thursday.

August 04, 2026

FIFA president Gianni Infantino abandons plan to sell World Cup equity after backlash

⚽

FIFA president Gianni Infantino is in the “find out” phase after his plan to sell stakes in the World Cup to private equity firms united the soccer world against him in record time. The proposal was officially abandoned on Friday but the backlash (and gaslighting) are just getting started.

August 04, 2026

Lack of planning impacts mysteriously postponed 2026 WAFCON

⚽

July 30, 2026

Gotham FC sees months-long marketing push come to fruition for July 15th game in Queens

⚽

Yesterday, Gotham FC hosted the Washington Spirit at Citi Field in Queens, NY, marking the first NWSL game at the venue, which is more accessible for many New Yorkers. The game sold over 40K tickets, beating the club’s single-game attendance record and NYC’s record for a women’s sports event. Let’s look at the marketing that helped this game stand out.

July 16, 2026

Women’s soccer star Julie Ertz chats about the World Cup marketing moment

⚽

Last month, retired women’s soccer stars and lifelong friends Julie Ertz and Kealia Watt launched their Style of Play podcast in what seems like a perfect moment. Not only is this undoubtedly the “summer of soccer” on U.S. soil, but everyone seems to be thinking about how to build momentum ahead of the 2027 FIFA Women’s World Cup.

July 16, 2026

Gotham FC announces move to Queens’ Etihad Stadium in 2028

⚽

The NWSL’s Gotham FC made a huge announcement this week: In 2028, the team will move from New Jersey’s Sports Illustrated Stadium to Etihad Park, the massive, all-electric stadium being built in Flushing, Queens.

July 09, 2026

NWSL shares midseason growth metrics driven by increased attendance and access

Sports Business

NWSL shares midseason growth metrics driven by increased attendance and access

⚽

July 07, 2026

On Friday, the NWSL shared midseason KPIs and milestones that illustrate explosive, multidimensional growth. The league saw gains across every major metric — a positive sign in the lead up to the 2027 FIFA Women’s World Cup.

Read Full Story

The GIST of It Podcast

Ep #587

A women’s sports history lesson: Venus & Serena Williams, the ultimate doubles duo

September 03, 2026

Listen on Apple Music Listen on Spotify

A women’s sports history lesson: Venus & Serena Williams, the ultimate doubles duo

Today, The GIST of It is celebrating iconic women: Venus and Serena Williams are returning to doubles, playing together for the first time since 2022 at the iconic US Open. Plenty of folks know about the siblings’ tremendous singles success, but their doubles prowess is sometimes an afterthought. In honor of their return to the court, today’s One Big Story is a women’s sports history lesson on one of the greatest tennis teams to ever take the court.