Olympic sprinter Andre De Grasse invests in AFC Toronto City

January 19, 2024
AFC Toronto City — the third club in Canada’s prospective pro women’s soccer league Project 8 — announced an exciting investment from legendary Olympic sprinter Andre De Grasse on Wednesday, awarding him an ownership stake in the team.
Sports BusinessSoccer
Olympic sprinter Andre De Grasse invests in AFC Toronto City
Source: Cameron Spencer/Getty Images

The GIST: AFC Toronto City — the third club in Canada’s prospective pro women’s soccer league Project 8 — announced an exciting investment from legendary Olympic sprinter Andre De Grasse on Wednesday, awarding him an ownership stake in the team. That definitely tracks.

The project: Project 8 was co-founded by former NWSL and CanWNT star Diana Matheson to develop an eight-team women’s soccer league in Canada. While it hopes to kick off in April 2025, only three teams are confirmed so far: Vancouver, Calgary, and Toronto.

  • While much of the league’s structure is under construction, Project 8 already has official league membership status with Canada Soccer, a crucial step toward realizing its goals. The league also has four founding partners in CIBC, Air Canada, Canadian Tire, and DoorDash. It’s giving PWHL.

The investor: De Grasse is deeply invested in the local community through the Andre De Grasse Family Foundation, and as a former youth player with Toronto Azzurri, he immediately recognized the growth potential of a pro women’s team in Toronto and reached out when Project 8 went public last April.

  • De Grasse was also inspired by the growth of the Canadian Elite Basketball League and Ryan Reynolds’ Wrexham A.F.C. ownership, both which demonstrate the power of community in sport.