Hey, we noticed you're in Canada but are currently viewing our US site. Would you like us to take you to the Canadian site, or do you want to stay on the US site?
Picking up what we're putting down? We thought you might be. Sign up for our free 4x-weekly newsletter to get "the gist" of what's going on in the sports world in less than 5 minutes.
Skip to Content

Opendorse debuts online NIL marketplace for fans to support college athletes

August 03, 2022

The GIST: Thanks to Opendorse, fans can now level up their support for NCAA athletes. In a move that could revolutionize sponsorships of college athletes, the data-focused company launched a name, image and likeness (NIL) marketplace on Monday that connects fans directly with players. Those Balenciaga Crocs won’t pay for themselves.

The details: Opendorse created a Cameo-like platform, allowing athletes at partnered institutions to maintain profiles with rates for services like podcast appearances or recording video messages. The company’s partnered universities — including Oregon and Oklahoma — also boast school-specific pages for users to browse through.

  • Athletes will generally earn under $100 per service, though some players could garner thousands of dollars per transaction.

Zooming out: The marketplace is designed to flesh out a nearly untouched corner of the NIL space — direct deals between fans and athletes. Only 4% of athletes inked deals with fans during NIL’s first year, and Opendorse’s D2C platform — along with the marketplaces some schools are creating — provides even more opportunities for athletes to score.

Sports Business
#Canada#United States