The Women’s Super League (WSL) is enjoying a 43% attendance boost YoY, with Arsenal leading the way in proving that the league deserves a bigger stage. While popularity and crowd sizes do vary among clubs, the overall numbers show upward trends across the board.

Less than two weeks into the new F1 season and the grid is already jam-packed with controversy amid the continued fallout from an investigation into allegations of “inappropriate behavior” against Red Bull team principal Christian Horner.

24 Hour Fitness is bulking up its existing NWSL ties. After renewing and expanding its year-long sponsorship of San Diego Wave FC last month, the gym brand signed a multiyear deal yesterday to become a founding level partner of Angel City FC.

As you heard on yesterday’s episode of The GIST of It, conference tournament tension will reach a fever pitch as squads scramble for automatic bids to March Madness this weekend. A whopping 32 conferences are currently duking it out, but three in particular are must-see TV.

As the UK further invests in expanding its women’s soccer footprint, governmental agency UK Sport shared its ambitions to host the country’s first-ever FIFA Women’s World Cup (WWC) in the 2030s.

On the field, in the broadcast booth, at the bargaining table — here’s to the women who are changing the game.

The regular season wraps up tomorrow, and while some squads have already secured conference titles, others are still fighting for their crowns — and top seeding in next week’s conference tourneys.

The inaugural Concacaf W Gold Cup championship match is set with the No. 2 USWNT advancing to face No. 11 Brazil on Sunday at 8:15 p.m. ET, but the road to get there was, in fact, a river.

The Dartmouth men’s basketball team voted 13-2 to unionize yesterday, taking a first step toward recognized university employment in a jarring rebuke of the NCAA’s long-suffering amateurism model.

Canadian billionaire Larry Tanenbaum is reportedly working to bring a WNBA franchise to Toronto after previous efforts stalled last year. Tanenbaum is chairman of the Maple Leafs Sports and Entertainment (MLSE) sports group — owner of Toronto’s NHL, NBA, and MLS franchises — and is hoping to add women’s basketball to his sports portfolio.

Financial services company Ally — a women’s sports sponsorship heavy-hitter — inked a multiyear deal with the two-time WNBA champion Las Vegas Aces yesterday, marking the brand’s first foray into the league.

As a refresher, this first-ever tourney pits the continent’s best against each other as a tuneup for the upcoming Paris 2024 Olympics. Fan-footy-tastic.