As legendary Michigan State head coach Tom Izzo said, the regular-season slate is wiped clean when single-elimination conference tournaments begin — and this week served as a perfect reminder of that as last night’s shocking scores set up some unexpected matchups today.

The list of 10 semifinalists for the Naismith Award — one of college hoops’ most prestigious MVP awards — dropped yesterday. The stand-outs? The only underclassmen: Three freshmen guards who already led their squads to conference tourney titles.

The 2023-24 NCAA women’s basketball season was one for the books, and it’s not even over yet. Leading up to March Madness, women’s collegiate conference tournaments shattered records across the board, with the Big Ten and SEC tournaments drawing viewership in the millions.

The puck drops on the first round of the national tournament tomorrow — aka perfect timing since women’s hockey is the moment.

Though free agency doesn’t officially open until the NFL’s “new year” begins today at 4 p.m. ET, that hasn’t stopped teams from brokering blockbuster deals.

As of today, nearly all of the 32 conference tournaments are underway, with automatic March Madness bids and a whole lotta confetti awaiting the winners.

Commerce behemoth Amazon is expanding its recent NWSL media rights deal through a multiyear partnership with the league that involves Amazon Prime and Amazon Web Services (AWS). Additionally, the deal makes Amazon the exclusive retail partner of the NWSL and an official licensee.

A new report by EDO — a marketing platform that measures the effectiveness of TV ads — offers metrics about 2023’s women’s sports viewership. It shares meaningful insight on ad engagement trends in sports like tennis and basketball, with data supporting the marketability case for rising stars like Coco Gauff and Caitlin Clark.

Canadian Tire (CTC) is leveraging its unparalleled brand power to become a changemaker in Canadian women’s sports sponsorship. CTC’s AVP of Community Impact & Sport Partnerships Ashley Curran recently spoke with The GIST about the company’s efforts to transform the women’s sports landscape in Canada through its Women’s Sport Initiative.

Eight women’s squads booked March Madness tickets in this weekend’s jaw-dropping conference tourney finals, even as injuries continued piling up.

Winter sports’ first national champs were crowned this weekend, with more coming down the pipe at breakneck speed.

The No. 2 USWNT won the inaugural Concacaf W Gold Cup in front of a sold-out 30K person crowd last night, defeating No. 11 Brazil 1–0 — a much-needed trophy as this transitioning U.S. team begins to find their footing with the Paris Olympics just four months away.