The men’s Final Four start their semifinal dance tomorrow on TBS, and both blockbuster matchups feature powerhouse programs vs. scrappy underdogs.

Record-setting viewership, stunning starpower, and a whole lot of hoopla later, the women’s March Madness tournament culminates this weekend. First up, tonight’s stacked Final Four lineup, with two spots in Sunday’s 3 p.m. ET championship game on the line.

It turns out all the rumors are true. After much deliberation, the WTA Finals will take place in Riyadh, Saudi Arabia, from 2024 to 2026. Despite human rights concerns from women’s tennis athletes and journalists, the WTA ultimately followed the money.

Instead of letting women’s March Madness’ media rights hit the market, ESPN renewed its NCAA deal in January — and it’s already paying dividends. While many stars have been knocked out of this year’s tournament, Iowa’s presence in the Final Four will likely have networks and advertisers rooting for Clark to win it all.

The women’s and men’s Final Fours are officially set, but before they tip off this weekend, let’s take a look at a few of the gals’ recent history-making stats.

Two of the four NCAA regionals (the first step on the road to the national championship) begin today, with the other two hitting the mat tomorrow.

March was a wild month for women’s sports, complete with a March Madness tournament that’s transforming women’s college basketball and an NWSL season kickoff garnering more media coverage than ever. To celebrate a Women’s History Month full of sporting wins, here are the latest Google trends in women’s sports.

The 23rd IIHF Women’s Worlds Championship, aka the top women’s hockey tournament, begins today in Utica, NY, with a fierce rivalry likely taking center stage.

The women’s Sweet 16 tips off with four games today before another four tomorrow, and either team could win in every one of these must-watch matchups…but a few look especially unpredictable.

Basketball nonprofit PeacePlayers is hosting its first-ever, in-person Girls Summit event in NYC this weekend. Big brand stars are showing up to support girls in sports during the event, which is a meaningful investment in community and brand equity.

The women’s Sweet 16 tips off today with eight show-stopping showdowns on deck over the next 48 hours, including four games headlined by the No. 1 seeds (senior Kamilla Cardoso’s South Carolina, senior Caitlin Clark’s Iowa, freshman JuJu Watkin’s USC, and freshman Madison Booker’s Texas).

Women’s sports heavy-hitter Ally announced its latest major partnership yesterday, becoming the official retail banking partner of The Soccer Tournament (TST). Expanding on its previous investment in TST’s inaugural tournament last year, the new sponsorship brings Ally another step closer to reaching its 50/50 Pledge by the end of 2027.